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Alexander Cherry, (Mar 13, 2015)
There is scarcely a concept in the entire world of media transactions so often and so longingly invoked as the promised land of Premium. Brands and...
adaptive, (Mar 12, 2015)
Spotify drives rich engagement with their dynamic social customer service strategy.
Liam Dowd, (Mar 11, 2015)
Social gaming spending increases, Twitter TV engagement, why people unfollow brands, and the impact that age has on Facebook Ad tags.
adaptive, (Mar 11, 2015)
As the leader of the pack, Facebook continues to define the social media space.
Tamsin Oxford, (Mar 6, 2015)
Customer engagement is golden in our era of social business, and it's time for all organizations to get social customer service right.
adaptive, (Mar 5, 2015)
Google and Twitter have just announced a partnership in which tweets will show up in Google searches. This article investigates how that development should impact on your social marketing strategies.
Liam Dowd, (Mar 4, 2015)
From car manufacturers and apparel companies to IT solution providers and chemical companies, everyone’s a ‘publisher’
adaptive, (Mar 4, 2015)
With rapid expansion, Pinterest has become the social media network to watch, as it moves towards increased commercialisation of its services.
adaptive, (Mar 4, 2015)
Is 2015 the year that B2B marketers begin to embrace social media marketing to deliver the commercial advantages promised?
Liam Dowd, (Mar 4, 2015)
Why social ROI is still a mystery. Digital ad spending continues to rise, and the major benefits of efficient social media customer services management.
adaptive, (Feb 25, 2015)
As one of the trinity of social media networks, Twitter has become an essential component in every corporation’s marketing armoury.
Liam Dowd, (Feb 25, 2015)
The politics of Instagram. Why multi-channel customer services is critical and B2B marketing in an increasingly mobile market.
adaptive, (Feb 25, 2015)
With Facebook restating its commitment to viewed impressions for ads, how should corporations leverage their paid ad campaigns?
bsr, (Feb 22, 2015)
We're continuing our "Programmatic Pros" interview series this week with Rick Welch, the Programmatic Lead at Condé Nast. Check out what he has...
Anonymous, (Feb 20, 2015)
Businesses are constantly developing more innovative and meaningful ways to connect with their customers
Liam Dowd, (Feb 18, 2015)
Refer to convert in B2B space, happy tweeting, Instagram usage passes Facebook in UK.
adaptive, (Feb 18, 2015)
It can seem that social media consumption has moved totally to mobile devices. The truth is somewhat more complex.
bsr, (Feb 12, 2015)
Chris Pirrone is the General Manager of USA Today’s Sports Digital Properties, and an authority on programmatic advertising. We recently spoke...
Mark Kersteen, (Feb 11, 2015)
With a growing user base, Instagram has become a major player across the social media space, but how should your corporation take full...
Liam Dowd, (Feb 11, 2015)
YouTube is the most followed brand. Using social media for event promotion, and video continues to expand its popularity.