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The Power of Advocacy: Use your customers to drive engagement and sales

Conference Recording, (Jul 15, 2015)

Identify and engage your key influencers: Discover where and how advocates are talking about your brand and engage them. Use their voice to...

The Digital Generation, Part 2: The Privacy Question

Matt Pigott, (Jun 26, 2015)

In the second part of our ongoing look at the changing behaviors of Millennials, Gen Z, and beyond on social media, we see what teens really think about privacy, and what you need to be doing to reach them.

Power has Changed Hands

Nick Johnson, (Jun 23, 2015)

In this first extract from Nick Johnson's "The Future of Marketing", he looks at why the relationship between corporations and customers is changing

14 of the Best Takeaways from CSM NY 2015: 10-14

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 5-10

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

14 of the Best Takeaways from CSM NY 2015: 1-4

Mark Kersteen, (Jun 18, 2015)

We’ve been at the Corporate Social Media Summit New York this week, where social leaders from a range of brand came together to discuss the most pressing issues affecting social. Below we've collected just a few of the dozens of incredible insights that have been shared onstage.

Press Release: The Inaugural Corporate Social Media Awards 2015 Winners Announced

Anonymous, (Jun 16, 2015)

Canon Middle East and Dollar Shave Club are among the winners at this year’s Corporate Social Media Awards

The Digital Generation, Part 1: Teens Hate Marketing, so How Do You Sell to Them?

Matt Pigott, (Jun 12, 2015)

If video (and boomers) killed the radio star, social media and Generation Y have killed sales. That’s because Gen Y doesn’t like being sold to, at least not in the traditional sense.

How To Use The New Incite Group website

Liam Dowd, (Jun 11, 2015)

We’ve just launched our new website. It’s designed to help you get the insight and analysis you need to do your job better. Read on to find out more about our new tools and features!

The Incite Group Social Media Update

David Howell, (Jun 10, 2015)

YouTubers love product reviews. Marketers still struggling with social ROI and why Meerkat and Periscope need further development.

Video Content: You Have 5 Seconds to Connect

Stacy Lambert, (Jun 10, 2015)

At this very moment, YouTube ad viewers everywhere are hovering their little cursors over the infamous rectangular “You can skip this ad” button. Their eyes are glued to the 5-second countdown as they anticipate their next move. When it reaches zero, they will hammer the skip button and begin watching the video of their choice without further interruption.

Social Brand Identity, Part 1: Build a Presence, One Post at a Time

Tamsin Oxford, (Jun 10, 2015)

Social media provides a powerful tool for building brand identity and tying it to the rest of the organization’s efforts.

Hello There

Nick Johnson, (Jun 5, 2015)

The new Incite Group is designed to help you give customers the experience they demand

Social As A Conversation: Engage Your Customers In A Dialogue

Conference Recording, (May 19, 2015)

Social listening, social marketing, social media. Hear how they're being used (to great success) by Whitney Drake, Barbara Roll, and Lainey...

Be More Precise With Your Messages

Conference Recording, (May 18, 2015)

Paul Walsh of the Weather Company, Patrick Henshaw of Strap, and Jesse Nichols of Google discuss segmenting their audiences, improving customer...

Connect Through Your Content

Conference Recording, (May 18, 2015)

IBM's Michelle Killebrew and Firebrand Group's Jeremy Goldman share their vision for the future of content.

Storytelling in Marketing: The Success Stories

Jessica Walrack, (Apr 20, 2015)

As we learned in last week’s article, science makes a strong case for storytelling’s ability to capture attention, create connections, and engage.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 15, 2015)

Top social media motivations. How dirty is your social data? And top tips to become an Instagram star.

Inside LinkedIn

David Howell, (Apr 15, 2015)

LinkedIn has continued to carve a niche for itself amongst B2B professionals. With their recent purchase of Lynda.com, does this signal a shift in how LinkedIn positions itself in the social space?

Social Customer Service, Part 5: Three Boxes to Tick

Tamsin Oxford, (Apr 14, 2015)

Here are the three main takeaways from our ongoing series on social customer service.

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