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adaptive, (Oct 16, 2012)
The Reactive Business: Social Media as the Customer Interface Social media powers big data and puts customer attitudes into the public domain, but finding out what customers are saying calls for ...
Nick Johnson, (Oct 11, 2012)
Our b2b social media summit took place on Tuesday and Wednesday. We thought it might be worth wrapping together the various commentary, news and opinion that came out of the show and putting it in ...
adaptive, (Oct 10, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Campaign management in the cloud [I]n order to remain effective, marketing is a process that must be con...
adaptive, (Sep 26, 2012)
Many companies are guilty of creating a robust and well-planned strategy for social customer service delivery, but fall at the final and most important hurdle: Getting customer engagement right is ...
Nick Johnson, (Sep 25, 2012)
We have just launched our event calendar for 2013. Check it out to find out about all the new conferences we're launching to help you do your job better next year! Hi all, Wanted to give you...
Nick Johnson, (Sep 17, 2012)
Hi all, Quick roundup of some key articles on corporate social media from the last few days: Flipboard Looks To Elevate Tablet Ads [Through Work with Flipboard]: Interesting case study on ho...
adaptive, (Sep 12, 2012)
We all know that social media has become a game changer in how modern businesses operate. Research indicates that 80% of companies plan on using social media for customer service delivery by the en...
adaptive, (Aug 29, 2012)
The Julian Krinsky Group Caleb Mezzy, Social Media Co-Ordinator, The Julian Krinsky Group The Julian Krinsky Group, operated by Julian Krinsky and Adrian Castelli, comprises several tightly int...
adaptive, (Jul 18, 2012)
This week, our news update covers social business models, measurement and metrics, and an innovative new campaign from Nike. read on!Hi all, Hope everyone is well? Plenty of activity across the ...
adaptive, (Jul 4, 2012)
Hi all, Hope everyone is well? The news this week includes… What does a Facebook ‘like’ mean? [R]esearch from the CMO Council has revealed that the perception of a Facebook ‘like’...
adaptive, (Jun 19, 2012)
[A]dvertisers need to understand social media advertising is not just about placing ads it’s about context and content. Twitter, passed 10 million active users in the UK this week, Facebook ha...
adaptive, (Jun 18, 2012)
[S]ocial media has matured. It’s no longer a sexy new toy for a marketer. And now comes the debate. Now marketers are more familiar with social, they’re increasingly asking is a social media a ...
adaptive, (May 30, 2012)
Hi all, Hope everyone is well? The news across the social web this week… Mobile dominates social media access [A] new infographic from DMA adds more weight to the debated regarding which ...
Nick Johnson, (May 28, 2012)
Connect with Facebook to download an exclusive interview with Frank Eliason, Senior VP of Social Media at financial services giant, Citi. Frank made waves in the world of corporate social media ...
adaptive, (May 25, 2012)
[W]ith ad spaces now available on all the major social media networks, do we know whether an ad on Facebook is more valuable than one on Google. Or even how do the social media ad spaces compare to...
adaptive, (May 14, 2012)
[I]s it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is i...
Anonymous, (May 11, 2012)
Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy. Social media has had an...
Nick Johnson, (May 2, 2012)
Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...
adaptive, (May 2, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Hasbro use social media to threaten blogger [C]orporate social media is supported to allow companies to ...
adaptive, (Apr 25, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is social media for all corporations? [Y]ou would think that social media applies to any company, but a ...