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Nick Johnson, (May 1, 2013)
In this week's review of the week's big corporate social media stories, we look at the different social media channels you should be using!
adaptive, (May 1, 2013)
Leading companies will outline how customer service professionals can leverage social media to deliver business goals at the upcoming Social Media for Customer Service Summit NYC this October 22-23rd.
adaptive, (Apr 24, 2013)
A tangible return on investment is an essential part of any marketing campaign – can Facebook measure up?
adaptive, (Apr 23, 2013)
In the concluding part of this series we consider given it’s rapid trajectory, it’s likely that brand advocacy will continue to develop in the future,just as other forms of social media marketing has.
adaptive, (Apr 23, 2013)
As one of the largest potential markets on the planet, China is irresistible for corporations. However, when social media is considered, the rules of engagement are very different.
nickjohnson, (Apr 17, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
Nick Johnson, (Apr 17, 2013)
In this week's review of the week's big corporate social media stories, we look at customer service, going mobile and social media ownership.
nickjohnson, (Apr 16, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
adaptive, (Apr 16, 2013)
Understanding the profile of your corporation’s customers is vital ensure social media touch points are leveraged for maximum advantage.
adaptive, (Apr 16, 2013)
Facebook may be one of the leading social media platforms today, but it is still seen as a dark horse when it comes to marketing success.
nickjohnson, (Apr 15, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
nickjohnson, (Apr 13, 2013)
As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...
Nick Johnson, (Apr 10, 2013)
In this week's review of the week's big corporate social media stories, we look at the cost of bad customer service, social media influencers and a lot more!
nickjohnson, (Apr 7, 2013)
Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights? Digital is changing business...
nickjohnson, (Apr 6, 2013)
Altimeter Group have just released new research suggesting that 51% of customers do not want companies ‘eavesdropping’ on their...
nickjohnson, (Apr 4, 2013)
Sorry about the MySpace reference Over at the Marketing Sherpa blog, Jonathan Greene gives his opinions on choosing which social platform is best...
adaptive, (Apr 2, 2013)
Simon Nicholson, Social Media Manager at Honda Motor Europe shares how to map your social structure for 2013.
adaptive, (Apr 2, 2013)
In this practitioner interview, we talk with Tom Carusona at ARAMARK on why content is king, the challenges for 2013 and what's next!
nickjohnson, (Mar 31, 2013)
It has become an increasing challenge for marketers - ensuring their social marketing efforts are tightly integrated with other marketing...
Nick Johnson, (Mar 27, 2013)
This week, we highlight three key stories from the world of corporate social media - a recent survey on consumer trust in branded content, Brian Solis on social business, and a look at social in India