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The Power of Like: Users don’t visit Facebook to do their shopping. Or do they?

adaptive, (May 1, 2013)

Post IPO Facebook now has to confront the cold light of commerce as it tries to moneties its vast user base

The Power of Like Part Two: Finding the value in Facebook expenditure

adaptive, (Apr 24, 2013)

A tangible return on investment is an essential part of any marketing campaign – can Facebook measure up?

Brand Advocates: Part 4: Advocacy Evolves

adaptive, (Apr 23, 2013)

In the concluding part of this series we consider given it’s rapid trajectory, it’s likely that brand advocacy will continue to develop in the future,just as other forms of social media marketing has.

The Great Wall of Social Media

adaptive, (Apr 23, 2013)

As one of the largest potential markets on the planet, China is irresistible for corporations. However, when social media is considered, the rules of engagement are very different.

Communicators want Marketers. Marketers don’t care

nickjohnson, (Apr 17, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Wednesday Update including: how Twitter can be used to leverage brand awareness, what kind of customer services does your business provide and where should social media responsibility reside in a corporate structure?

Nick Johnson, (Apr 17, 2013)

In this week's review of the week's big corporate social media stories, we look at customer service, going mobile and social media ownership.

Customer centricity has never been more alive

nickjohnson, (Apr 16, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Who are your customers?

adaptive, (Apr 16, 2013)

Understanding the profile of your corporation’s customers is vital ensure social media touch points are leveraged for maximum advantage.

The Power of Like: Analysing the value of Facebook marketing

adaptive, (Apr 16, 2013)

Facebook may be one of the leading social media platforms today, but it is still seen as a dark horse when it comes to marketing success.

The biggest impacts on Marketing and Communications roles in 2013

nickjohnson, (Apr 15, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Communications Needs Marketing More Than Marketing Needs Them

nickjohnson, (Apr 13, 2013)

As part of the run up to the 2013 Incite Summit, we asked 300+ marketing and communications executives about the key issues they see impacting on...

Wednesday Update including: identifying your business’ main social influencers, the true cost of bad customer service, and how outdoor marketing campaigns offer a powerful link to social media engagement.

Nick Johnson, (Apr 10, 2013)

In this week's review of the week's big corporate social media stories, we look at the cost of bad customer service, social media influencers and a lot more!

Views from National Public Radio's new CMO on marketing in digital world

nickjohnson, (Apr 7, 2013)

Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights? Digital is changing business...

Marketers: Speak when you're spoken to

nickjohnson, (Apr 6, 2013)

Altimeter Group have just released new research suggesting that 51% of customers do not want companies ‘eavesdropping’ on their...

Pick the Right Platform: Choosing the network that works best with your content

nickjohnson, (Apr 4, 2013)

Sorry about the MySpace reference Over at the Marketing Sherpa blog, Jonathan Greene gives his opinions on choosing which social platform is best...

Trends, Predictions and Insight from Honda

adaptive, (Apr 2, 2013)

Simon Nicholson, Social Media Manager at Honda Motor Europe shares how to map your social structure for 2013.

Trends, Predictions and Best Practice with Tom Carusona, Senior Director Digital & Social Media at ARAMARK

adaptive, (Apr 2, 2013)

In this practitioner interview, we talk with Tom Carusona at ARAMARK on why content is king, the challenges for 2013 and what's next!

Don't ingore traditional marketing - integrate it with social campaigns

nickjohnson, (Mar 31, 2013)

It has become an increasing challenge for marketers - ensuring their social marketing efforts are tightly integrated with other marketing...

Wednesday Update: trust in your content; social business to business impact; India's social media scene

Nick Johnson, (Mar 27, 2013)

This week, we highlight three key stories from the world of corporate social media - a recent survey on consumer trust in branded content, Brian Solis on social business, and a look at social in India

The Art of Visual Social Media: Part 2: How to develop a visual social media strategy

adaptive, (Mar 27, 2013)

Visual content is taking the social media networks by storm. With video continuing to be popular, and the rise of Pinterest being nothing short of meteoric, how should you approach and measure visual?

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