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Matt Pigott, (Jun 1, 2016)
Confusing customization and personalization is common, but there’s a world of difference between the two.
Matt Pigott, (Feb 24, 2016)
Mobile is the future.
Matt Pigott, (Feb 3, 2016)
The two retail giants are refocusing to target a more mobile-first, deal-conscious audience with personalized marketing.
Mark Kersteen, (Jan 27, 2016)
This year’s Incite Summit: East led to a wealth of insights and soundbites.
Jayne Blake, (Jan 26, 2016)
The best way to cultivate loyalty is regular and meaningful communication.
Matt Pigott, (Dec 18, 2015)
M & S doubles down on digital over the holidays, leading to a massive spike in engagement
adaptive, (Dec 9, 2015)
Update Your approach to Keep Up with Rising Customer Expectations: Your customers are sick of messages that are impersonal, replies that are slow,...
Matt Pigott, (Dec 8, 2015)
Toyota, Walmart, Target, and McDonald's are taking enormous strides to connect with the next generation of multilingual, multicultural customers
adaptive, (Dec 8, 2015)
For more insight on content marketing, check out the Incite Marketing Summit - the best brand-focused marketing conference in 2016! This session...
adaptive, (Dec 4, 2015)
Stay On-Message, Regardless of Medium: Set out clear messages for your brand that will work on video, display, and social. Learn Where Your...
adaptive, (Dec 4, 2015)
adaptive, (Dec 4, 2015)
Mobile Isn’t the Future—It’s the Present: Your audience already spends more time on mobile than in front of the TV. Make sure...
adaptive, (Dec 4, 2015)
Build a Strategy: Lay out and act on the principles that are core to your company’s purpose. Align Your Priorities: Gain customer buy-in by...
adaptive, (Dec 4, 2015)
Enhance Business Outcomes: Foster digital transformation to yield improved business outcomes Meaningful Customer Experience: Anticipate need and...
Kate Frasca, (Nov 17, 2015)
When I started at Incite Group, almost two and a half years ago, I didn’t know the first thing about marketing
David Howell, (Oct 28, 2015)
Use data gathered across touchpoints to better understand your customers' needs.
Mark Kersteen, (Oct 22, 2015)
Insights from Hyatt Hotels, Time Warner Cable, and Conversocial at #CSMCS
Matt Pigott, (Oct 21, 2015)
Your audience is more diverse than ever, take care to make marketing that's still relevant.
Matt Pigott, (Oct 12, 2015)
Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.
Tamsin Oxford, (Oct 8, 2015)
UGC continues to impress brands with its effectiveness.