By nickjohnson - April 7th, 2013
Forbes have conducted a great interview with the new CMO from NPR over in the States, Emma Carrasco. Some highlights?
- Digital is changing business (duh): NPR created the new position of CMO to deal with rapidly shifting expectations and behaviours from key customers
- Digital tracking allows a brand with a loyal tribe to know exactly HOW loyal they are: Your ability to measure is considerably enhanced, and one can get far more accurarte soundings on loyalty and brand value when looking at digital engagement
- Key focuses for NPR’s CMO (and you)?
- Drive brand awareness
- Drive engagement
- Measure engagement and learn from it
It’s an illuminating piece, and you can read it here.