By adaptive - December 9th, 2015

Greg Stuart and Jay Dunn discuss the importance of new platforms and applications within marketing.

Update Your approach to Keep Up with Rising Customer Expectations: Your customers are sick of messages that are impersonal, replies that are slow, and marketing that doesn’t offer any value—grab their attention by doing the opposite. Present a Consistent Brand in a Fragmented Digital Landscape: Digital and social platforms have multiplied—present your brand in a way that’s consistent, but takes the unique advantages of each into account. Reach Your Audience When and Where They’re Most Receptive: Customers are more connected than ever—your marketing has to be as well. Bare Necessities, Jay Dunn, Chief Marketing Officer (former) Mobile Marketing Association, Greg Stuart, CEO Moderator: Forbes, Bruce Rogers, Chief Insights Officer

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