By - August 22nd, 2014

Heads of social media from some of the world’s leading social brands will gather in London on 18th-19th November to discuss how social can drive business growth and competitive advantage

Businesses are realising that social media is more than just a marketing tool. The State of Corporate Social Media Briefing 2014 found that 83% of the businesses state they struggle to leverage the full power of social media.

Some of the most pioneering social brands have realised the full power of social media and embedded it across their company structure.

Heads of social media from; McDonald’s, Sony, Sky, Barclays, Orange, AkzoNobel will outline how social media is now driving their core business strategy at this year’s 5th Annual Corporate Social Media Summit 

This year’s Summit, taking place in London on 18th – 19th of November, will bring together over 200 top social media and marketing professionals to discuss and debate the key challenges and opportunities that social media presents.

Some of the key topics being discussed include; how to fully integrate social media across your business, how to let your customers guide you, how social media should be a core compontent of your customer service function, how to deepen customer relationships plus much more.

Jack Edgar, project director at Useful Social Media states “Over the two jam-packed days this Summit will offer critical insight into how social media is now evolving into something bigger – social business.”

“Some of the leading brands understand the opportunities that social media bring. The task for many brands is discovering how to develop their methods and internal structures to utilise the full power of social media. This Summit will outline how some of the world’s most social brands are doing just this.”

For more information about the Summit visit here or contact:

Jack Edgar

Project Director

Useful Social Media

+44(0) 20 7375 7226

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Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice. 

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