By adaptive - October 21st, 2014
Lisa E. Melton, Assistant Vice President, Amica Mutual Insurance Company
What are the key drivers behind your organization’s use of social media?
How is social media organized within your company?
As a corporate user of social networks, how does your company value the networks it has a presence on?
Can you outline a recent initiative that included a social media component?
How much pressure is there to show ROI with the social media you use?
What is your advice to organizations that are beginning to map their own corporate structure with the view to embedding social media activity within their enterprise?
How do you see the management and development of social media in your company evolving over the next few years?
November 2014, New York
The Social Media for Customer Service Summit is your one-stop-shop for all the latest social media insight and best practice. It gives you a 360 degree look into building, operationalizing and initiating a successful social media strategy at your companyBrochure Programme