By Matt Pigott - July 28th, 2015
Long held to be the holy grail of marketing, certain leading brands can now link customer journeys (and targeted marketing) across the online and offline worlds.
Guiding experience through collaboration between tech giants
The ROI of Hashing
‘Datalogix aggregates and provides insights on over $2trillion in consumer spending from 1,500 data partners across 110 million households to provide purchase-based targeting and drive more sales.’ And: ‘over 650 customers, including 82 of the top 100 US advertisers such as Ford and Kraft, as well as seven of the top eight digital media publishers such as Facebook and Twitter use Datalogix to enhance their media.’
November 2015, The Marriott Brooklyn Bridge
The USA's best brand-focused marketing conference. Featuring CMOs, SVPs and marketing leaders from Dell, Citi, Chobani, Activision, HSBC, Mondelez and many more.Brochure Programme