By Nick Johnson - March 31st, 2010
It started to look that way last week, so I would assume that you have been waiting with baited breath for this week's results. It represents far more of an 'acid test' for social media marketing ...
It started to look that way last week, so I would assume that you have been waiting with baited breath for this week's results.
It represents far more of an 'acid test' for social media marketing this week (to be clear, 22/03 - 28/03) - because our 'super early bird' is coming up (2nd April, book now book now!) and that has meant a much higher volume of emails going out than has been the case recently.
Anyway, without further ado, here are the stats:
LinkedIn: Announcement to the USM group pushing the Early Bird, and discussions started in 15 other social media community groups - with about 135, 866 group members in total
Twitter: 16 tweets on our account, which were retweeted 5 times (to a set of about 2054 additional followers). I was crap this week - vast majority of tweets were directly about how great the conference was. Only 1 - 2 about other interesting social media content. Saying that, 50% of retweets were directly about conference too..
Blog: Last week's blog post on this experiment
In short, poor. Not very much new stuff done at all.
Email: 3 x emails this week. The first (428 contacts) and last (2866 contacts) were very much designed to sell the conference. The middle one was far more 'content' based, with a discussion on the recent furore over Nestle, Greenpeace, Orang Utangs and Facebook. I won't insult your social media chops by even linking to it.. ;)
Physical Mailing: I have a rather natty conference brochure and I printed it recently for testing using good old snail mail (and inserts into relevant magazines - any tips?). I sent a copy to about 2,000 people last week.
19 more Twitter followers, 7 more Facebook friends, 2 more LinkedIn group members, and 1278 total views of my docs on document hosting sites (337 more than this time last week).
The advanced stuff
- 37.77% of my site traffic was ‘direct’ (which I am assuming was in response to my emails, and is 2.63% more than last week)
- 30.72% was from referring sites (which is a massive 12.22% more than last week)
- 11.35% was from search engines (which is another growth, 3.87% higher than last week)
- 20.16% was from ‘other’ (which as far as I'm concerned, is a good thing considering I don't know what this represents. It's down by 18.72% on last week)
The top five sources of traffic to my site were:
- Direct Traffic (37.77% – up 2.63% on last week)
- Google Ads (14.09% of all traffic)
- Marketing via email to internal lists (12.33% of all traffic - and up 3.81% on last week)
- Organic Google search (10.57%, up 3.09%)
- LinkedIn (5.87%, down by 4.94% on last week)
Focusing on the traffic that social media marketing pushed to my site, I get the following
- LinkedIn (8.02% - down from 10.81%)
- Twitter (1.17% - down from 2.10%)
- Facebook (2.15% - up from 0.83%)
Therefore my social media activity made up 11.34% of all traffic to my website this week - down from 14.57% last week. So no, it hasn't taken over yet. Saying that, I only spent 10% of my time, max, on marketing to social media, so the numbers are still making sense for me.
The eye candy
Analysis and comments will come tomorrow.