By Nick Johnson - May 31st, 2011
Hi all, Hope you're all well and feeling suitably refreshed after the long weekend! I spent about eight hours stationary on a motorway (highway), so mixed results for me... Anyway, onto our key sto...
Hope you're all well and feeling suitably refreshed after the long weekend! I spent about eight hours stationary on a motorway (highway), so mixed results for me...
Anyway, onto our key stories from the last week:
Geico's new 'brostache' campaign launched
For a brand with quite an 'edgy' brand image, Geico have been surprisingly quiet when it comes to social media interaction. But no more. They've launched a campaign Mashable describes as "silly" over various platforms.
Supported by a TV spot, the campaign incorporates a Facebook app and an iPhone app, allowing you to superimpose a moustache on a photo. Seems to be rather a desperate grasp for 'viral'.
Sony the most recent big brand to get into bed with Foursquare
The electronics giant have teamed up with the location-based social network to run a campaign about the Champions League competition. It's another 'treasure hunt' style initiative (like Jimmy Choo last year) - Sony have created 11 limited edition shirts and placed them around London. Locations were revealed on Twitter and Facebook, with the first person to get to the location and check-in via Foursquare was rewarded with a variety of goodies. More here.
I saw a tweet from Gary Vaynerchuck recently, suggesting that social media measurement was easy - assuming that big companies did a bit more listening (to him, I would assume).
I'm not entirely sure I would use the word 'easy', but Olivier Blanchard has written up some basics it's worth checking out. Don't stop with likes, or even measuring sentiment. You need to look at metrics that were relevant even before social media came on the scene...
Considering we're three weeks away from this and four weeks away from this, I thought it would be worth highlighting this very useful article from Neville Hobson. It talks about how to use social media to have a better conference experience, and also includes links to "ten tips for successful conference tweeting", which is also worth a read.
The evolution of Twitter ads
Another great infographic this week. This time it covers the changing face of Twitter advertising, from the first tweet on the 31st March 2006 (including a mis-spelling of 'Twitter') to the third-party text ads on the Twitter website that were launched in April.
Check it out here
That's everything for this week guys. See you next Tuesday!