By adaptive - January 21st, 2015
New research suggests that today communications technologies have an impact on the stress levels of consumers that all marketers need to be aware of.
- A woman with an average-size network of Facebook friends is aware of 13% more stressful events in the lives of her closest social ties, compared with an equivalent woman who does not use Facebook. And that average woman user is aware of 14% more stressful events in the lives of her more-distant acquaintances.
- A typical male Facebook user who comments regularly on others’ posts is aware of 8% more stressful events amongst his closest social ties. A man with an average-size network of Facebook friends is aware of 6% more major events in the lives of his acquaintances, compared with an equivalent male who does not use Facebook.
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