[L]eading companies congregate on New York to deliver sessions on how social media delivers on business goals in the corporate environment at the Corporate Social Media Summit this June 13 – 14. ...
The furious pace of advancements has transformed the social landscape as we know it. Facebook has surpassed 800 million users, Twitter 100 million. And the number of platforms is only increasing. However rather than be frightened of this, companies understand even more than before that social media is becoming ever more business-critical.
A recent survey carried out by Useful Social Media showed that 64% of companies report their social media budgets are going to increase throughout 2012. It all goes to say that corporations are not only becoming more aware, they are also growing more active through social.
Further to this, 2012 represents the year of change for social media as we know it. 58% of companies will use social for customer service, 65% for reputation management, 41% for employee engagement and 27% for commerce. Companies that are not running a fully integrated, grown-up social media program are being left behind in the social arms race.
Founder of Useful Social Media, Nick Johnson stated: ‘This event has become the meeting place for the social media corporate practitioner. With our focus entirely on the corporate and a track record of delivering results, we firmly expect the conversation to focus on the detail of just how social media delivers for brands. Social media’s value and worth to big business will be explored and the tough questions debated.’
*Whole Foods Market* *American Express* *Dell* *Citi* *AVG* *Diageo* *KLM* *Wells Fargo* *BAE Systems* *Gap* *McDonalds* *Cars.com* *Dunkin’ Brands* *New York Life Insurance* Boeing* *American Outfitters* *Siemens* *Bank of America* *Adobe* *Mercedes-Benz* *H&R Block* *JetBlue* *PepsiCo* *Southwest Airlines* *Lego* *Hilton Worldwide**Recyclebank* *GE* are all scheduled to speak.
Useful Social’s summit will focus on a variety of social media topics affecting large companies, including engagement and commerce strategy, growing influence internally and externally, measuring ROI and effectiveness, gamification and much more. The sessions will demonstrate to attendees proven methods to make social media effective in large organisations across the US.
For more information on the conference, please visit the Corporate Social Media Summit – for more information.
The 2nd annual State of Corporate Social Media Briefing has just been released.
Featuring 47 pages of stats, facts, and analysis, it's an essential read for all corporate social media practitioners.
Based on the responses from 650+ executives, the report gives you insight on internal social media organisation, metrics and measurement, and future trends.
Download a free copy here.