By adaptive - December 7th, 2015

Doug Zarkin, CMO of Pearle Vision, explains how he reinvented the Pearle brand to face established competitors.

Actionable Lessons from Reinventing a Legacy Brand: Learn how Doug Zarkin went back to Pearle Vision’s core values to breathe new life into this leading eyewear brand. Pearle Vision, Doug Zarkin, Chief Marketing Officer

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