Brand Management

The big data well – how will it be tapped into and capitalized upon?

Matt Pigott, (Aug 24, 2016)

Marketing Attribution: Second in our three-part series

Marketing Attribution: data is power, so long as you know how to interpret it

Matt Pigott, (Aug 16, 2016)

Marketing Attribution: first in a three-part series

How social media can help ensure customer experiences are seamless and engaging

adaptive, (Jul 20, 2016)

Social ROI: Clarify and strengthen the link between social media and business success

adaptive, (Jul 19, 2016)

Fire-side Chat - What's next? Evaluate the social landscape to ensure you are proactive and innovative, in an ever-changing environment

adaptive, (Jul 19, 2016)

Case Studies: Using social to help protect your brand and build trust

adaptive, (Jul 19, 2016)

Case Study: How Twitter plans to become the best place to serve your customers

adaptive, (Jul 19, 2016)

Protecting Your Brand On Social: Building a world-class social media governance program

adaptive, (Jul 19, 2016)

Social data and listening for a more detailed view of your customers

adaptive, (Jul 19, 2016)

DATA AND DECISIONS Resurrecting the right brain marketer

adaptive, (Jul 1, 2016)

CUSTOMER EXPERIENCE: Why A B testing is broken, and how to use behavioral insights to improve the customer experience

adaptive, (Jul 1, 2016)

CUSTOMER EXPERIENCE: To win customers, empower those who serve them

adaptive, (Jun 30, 2016)

●        Take an integrated approach:With more than 110 million connected customers, Verizon’s Domenico...

PARTNERSHIPS: How Nature's Bakery partnered with NASCAR and Danica Patrick to build brand awareness

adaptive, (Jun 30, 2016)

●        Build a partnership strategy to stand out: Learn how to evaluate the right partnership for your brand, and why NASCAR...

VIDEO: How to create a successful branded video content strategy

adaptive, (Jun 30, 2016)

●        Best practice for this crucial new channel: Targeted and programmatic ad-buying is complicated, but...

REBRANDING: Reinvigorate your message to reach and engage your audience

adaptive, (Jun 30, 2016)

●     Find the right message:How to reassess every aspect of your brand (your vision, value proposition, etc.) and make the...

STRATEGY: Develop a digital perspective across everything you do

adaptive, (Jun 30, 2016)

●        Remain relevant: To keep up with the pace of change takes more than top-down demands, you need a change...

TALENT: Organize, hire and train - transform your team into a modern digital marketing organization

adaptive, (Jun 30, 2016)

●        Adapt to stay competitive:Learn how Intuit modernized their marketing organization without compromising...

Incite asks marketers: Who inspires you?

Mark Kersteen, (Mar 18, 2016)

To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired you to do better digital marketing?”

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

Matt Pigott, (Feb 25, 2016)

"90% of consumers have their mobile phones with them 24/7."

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