All Latest Articles

Mobile Platforms Aim to Create “Uber” Trucking Model

adaptive, (Mar 8, 2016)

Susan Kuchinskas reports on the companies trying to muscle into the hauling business with mobile apps and integrated services.

Vue to a Thrill: Sony PlayStation Scores Streaming Deal with Disney and ESPN

adaptive, (Mar 8, 2016)

There’s a new way to view the self-proclaimed “worldwide leader in sports” as video gamers and real-life sports are coming together in a bigger way on a single platform.

NPR: Transforming into a Multi-modal Mobile Media Company

adaptive, (Mar 8, 2016)

National Public Radio (NPR), the US public media network, produces and distributes news and cultural programming to hundreds of local radio station affiliates. Currently, most NPR programming is consumed by listeners in their cars while driving during morning or evening commutes.

Mobile Digest: Mobile World Congress highlights slowing innovation for mobile industry

adaptive, (Mar 7, 2016)

The mobile industry’s annual gathering in Barcelona revealed that many companies are iterating on each other’s ideas, while few blaze original paths forward. Andrew Tolve reports.

Incite asks marketers: What do you think is over-hyped?

Mark Kersteen, (Mar 1, 2016)

Marketers are an optimistic bunch...

Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

Matt Pigott, (Feb 25, 2016)

"90% of consumers have their mobile phones with them 24/7."

Educators Try New SMART Approach Using Mobile Devices

adaptive, (Feb 22, 2016)

Mobile devices are revolutionizing banking, retail, entertainment, and navigation. And as Brendan McNally reports, these veritable digital appendages are also changing education.

We Are the Wearable World: Competition Connecting Solutions with Those in Need

adaptive, (Feb 22, 2016)

Early adopters and enthusiasts declare wearables have changed their lives, but as Siegfried Mortkowitz reports, some people are trying to use wearable technology to literally change, or at least improve, the world.

Saving Acorns for Rainy Days

adaptive, (Feb 22, 2016)

Consumer savings software maker Acorns has generated lots of buzz with its nascent app. Co-founder Jeffrey Cruttenden shared his thoughts with OMM’s Robert Gray on the confluence of form and function as the company works with a Nobel Laureate to encourage people to save a few coins, like so many acorns, for less bountiful times ahead.

Mobile Digest: Apple and FBI face off over the future of data privacy

adaptive, (Feb 22, 2016)

The US government gives a major endorsement to self-driving cars, Super Bowl 50 goes mobile, as Apple and the FBI take their data privacy rift global. Andrew Tolve reports.

Intuit, Dell, and Tracx turn social data into actionable intelligence

Mark Kersteen, (Feb 17, 2016)

Social data provides an unrivalled opportunity to gain an in-depth view of your customer, and to develop actionable insights to feed back into your strategy.

Facebook, TaylorMade, Nature’s Bakery, Intuit, and GroupOn share what’s next for their marketing in 2016

Mark Kersteen, (Feb 17, 2016)

We’re going to be getting a lot closer to the customer...

Super Bowl 50 Stadium App Offers Silicon Valley-style Fan Experience

adaptive, (Feb 8, 2016)

Startup VenueNext may hit paydirt and score new customers after its platform powered the NFL’s Super Bowl 50 Stadium App. There’s no bigger stage in North America, especially as the game was played in Silicon Valley at two-year-old Levi’s Stadium.

Rio Olympics Creating Campaign “Season” for Reaching Consumers

adaptive, (Feb 8, 2016)

Brazilian enterprises ranging from media outlets to sustainability efforts are customizing their mobile strategies for the Rio Summer Games as they look to capture a huge captive audience. Camila Fontana has the story from São Paulo.

The X Factor: Designing Lasting and Positive Experiences

adaptive, (Feb 8, 2016)

“Experience” has become a huge focus of tech and consumer companies and in turn, one of the biggest buzzwords of the past few years. Brian Solis, principal analyst with Altimeter Group, spent several years researching and gaining newfound appreciation of what makes a unique and successful experience.

Mobile Digest: With core focus on mobile, Yahoo! gives it one last go

adaptive, (Feb 8, 2016)

Details emerge of a secret Apple virtual reality team, as the Windows Phone dies a slow death and Yahoo! tries to revive itself (again). Andrew Tolve reports.

Saks Vs. Nordstrom: The fight for the Millennial dollar

Matt Pigott, (Feb 3, 2016)

The two retail giants are refocusing to target a more mobile-first, deal-conscious audience with personalized marketing.

"A new era": Talking programmatic strategy with

Brynn Smith-Raska, (Jan 27, 2016)

We recently sat down with Brett to get his advice and hear his personal experiences with programmatic.

How to create compelling content: Advice from FreshDirect, AOL, Digiday, and more

Mark Kersteen, (Jan 27, 2016)

This year’s Incite Summit: East led to a wealth of insights and soundbites.