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Hi all, Hope everyone is well? Your news update across the social web this week… Social media proliferation out of control in corporations [A] report just out from Jeremiah Owyang of the ...
Hi all, Hope everyone is well, and Happy New Year! Lots of activity in social media this week to get the Olympic year started… Teen tech users still like face-to-face contact [I]f your bu...
Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business...
Organisations can often focus obsessively on their KPIs. The success or failure of an initiative is determined by progress against one or more established indicators. But social media has lain wast...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media recommendations lead to purchases A new report that has also been turned into a great i...
ROI has been one of the major focus points when organisations attempt to measure the success of their social media activity, but can traditional ROI measures offer reliable metrics in the social sp...
Using social media isn’t enough; effective use is what counts. But how do you know if you’re being effective? Analytics. There are dozens of social media analytics applications that will help y...
Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should ...
Thanks to the rise of social networks, companies can now actually measure their reputation and the sentiments towards them without doing any hard empirical research. Which tools can do this? And ho...
What is Gamification? So what is gamification? It is a question that increasingly being asked by marketers around the world. Is it just ‘buzz’ word that’s fashionable for the time being, or ...
One of the fundamental components of an organisation’s presence on social media networks is to protect their reputations. Trust is emerging as a vital part of a business’ social media interacti...
The semantic social web has the potential to change the way businesses market to individual customers. Will consumers – and networking sites - be willing to share enough information to make it a ...
With commercial power now shifting to the consumer, individuals can have a profound negative impact on a businesses reputation in the market place. How do companies cope with this fundamental chang...
[G]ood day everyone, Welcome to this week's Tuesday Update. It's an exciting one for us, because every article you'll see below is original content from the Useful Social Media team. We've decid...
Already Dell is using social media to define its new products with the help of the social networks its customers are a part of. How far will this level of consumer interaction influence future prod...
Social media can be your most cost-effective marketing tool. However, because social media invites conversation, ensuring your business understands how to use these interactions to create loyal cus...
Ratings and reviews have always played an essential role in the buying decision, even more so within the social space. However, do reviews have a commercial component, and can corporations actually...
Customer interaction via Twitter is now gaining pace. Companies are increasingly integrating Twitter into their CRM support to enhance their brand value and reduce costs. Can Twitter offer tangible...
Hi all, I hope you're all well! It's an exciting week for us - we've begun to scale up the amount of useful analysis and insight we put out, and our first story - an investigation into Google+ -...
As the new kid on the block, Google+ is gaining followers at a rapid pace. The question is should businesses be paying attention to it right now? Launched at the end of June as an invitation-o...