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The Julian Krinsky Group Caleb Mezzy, Social Media Co-Ordinator, The Julian Krinsky Group The Julian Krinsky Group, operated by Julian Krinsky and Adrian Castelli, comprises several tightly int...
Getting buy-in from key internal stakeholders is a still a daily challenge. And now cost is increasing around social, there’s more pressure to show progress to your C-suite than ever. It is cr...
For more than 85 years, Caterpillar Inc. has been making sustainable progress possible and driving positive change on every continent. With 2011 sales and revenues of $60.138 billion, Caterpillar i...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Who won gold? [T]he Olympics was awash with brands jockeying for position and exposure, but which brands...
Can social media make the same impact in the B2B world as it has in the B2C sector? [T]here’s no denying social media is now a powerful force in the B2C world, but does social media work in th...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Who is using Pinterest? [W]ith more than 10 million users, Pinterest has proven itself to be not just an...
Social media like every other aspect of business activity is impacted by current legislation – none more so than within the already highly regulated industries. It’s important to understand the...
Hi all, Hope everyone is well? Your news update this week includes... Top 5 conversion opportunities for digital marketers [A] new infographic from Adobe gives a good insight into the oppor...
It's no good just opening a Facebook page and writing a few tweets, today enterprises need to become 'social businesses' but what does this mean in the B2B context? Dave Howell reports [T]here i...
[T]he social landscape is forever evolving, but one thing remains certain in all this uncertainty – that your ability to serve your customers, in the channels they wish to be served in, it critic...
The metric of ROI is losing its weight within the social space and giving way to ROE or Return on Engagement. With the rise of social networks how does ROE apply to B2B enterprises?
Social media tracking is evolving quickly with some platforms offering sophisticated analysis. How do enterprises in the B2B space gain insight into how effective their social media activity actual...
[B]2B companies using social media have been overshadowed by their B2C counterparts for a long time. And in part that's because B2Bs have thought social is just not as relevant to a company with a ...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Oreo sparks major comments campaign [T]here is nothing like a bit of controversy to get the social netwo...
Hi all, Hope everyone is well? Welcome to this week's news update… Facebook safer driving campaign from Volkswagen [I]n a bid to cut the number of road accidents caused by drivers using m...
This week, our news update covers social business models, measurement and metrics, and an innovative new campaign from Nike. read on!Hi all, Hope everyone is well? Plenty of activity across the ...
[S]ocial media apps are a new opportunity to provide additional functionality and link your brand to other networks. Deciding on whether social media apps are worth investment and how, exactly, the...
AVG recently won the #usmaward for embedding social media throughout their organisation. We asked Jill Hunley, the company's Vice-President of Global Social Media and Online Engagement, to talk to ...
Sage recently won the #usmaward for best b2b social media marketing. We asked Greg Tirico, Senior Social Media Manager for the company, to talk to us about their approach. Sage provides business...
Creating a social media channel strategy and campaign for a business is a relatively quick and simple task, however managing the data that results from the campaign can be a real problem. Soci...