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While mobile first companies are becoming more commonplace in our smartphone world, legacy Web 1.0 companies and those created before the “iOSphere” and Android apps offered the promise of instant access to consumers have been forced to adapt and change to a mobile marketplace. These older companies were conceived and designed for a desktop web-world.
Packing and preparing boxes and large envelopes have long presented a tricky proposition for many people, whether it’s logistics or materials. That’s what the folks at Shyp have seized upon as their business opportunity.
Insights from American Express, Southwest, and Symantec from #CSMCS
Insights from Hyatt Hotels, Time Warner Cable, and Conversocial at #CSMCS
Tech startup Tinsel looks to shine by creating wearables that marry function with fashion-forward form. Founder/CEO Aniyia Williams, who’s just entering her third decade, discusses the challenges of bootstrapping her business and tells OMM’s Robert Gray how she is utilizing her female fashion sense and tech skills to create personal tech products that won’t crimp a woman’s style.
Your audience is more diverse than ever, take care to make marketing that's still relevant.
If brand journalism is on the rise, thank McDonald’s for laying its foundations a little more than a decade ago.
Data literate consumers get better products, services, and experiences. Businesses get more accurate, holistic, and actionable data.
Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.
"These quants need to watch Pixar’s 'Inside Out.'"
Marketing is changing—fast
It's not easy, but it's crucial.
Smart mirrors, instant shipping, social shopping—it's not science fiction, it's already happening.
Basic education for children is still an elusive goal for many developing nations, but as Siegfried Mortkowitz reports, XPRIZE has enticed a number of entries to find a mobile solution to help share knowledge and bridge this learning gap.
Sprig promises to deliver delicious meals and an experience that not only creates repeat customers, but also generates new ones through word of mouth.
Everyone talks about the weather and now someone is trying to make more accurate, personalized weather forecasts. The Sunshine app recently launched in the US and crowdsources weather data to offer localized, “smart” predictions. Co-founder/CEO Katerina Stroponiati discussed the company’s outlook with OMM’s Robert Gray.
AT&T and Apple finally roll out Wi-Fi calling, as Twitter debuts a new curation tool aimed at drawing casual or new users to its social media platform. Andrew Tolve reports.
There’s no shortage of excellent marketing being done by brands big and small.
UGC continues to impress brands with its effectiveness.
Customer data needs to become the foundation for your customer service.