By Nick Johnson - February 10th, 2012
Hi everyone, I'm in the midst of writing up this year's State of Corporate Social Media briefing. One of the questions we ask is "Which 3 companies are best at using social media?". I've just...
Hi everyone,
I'm in the midst of writing up this year's State of Corporate Social Media briefing.
One of the questions we ask is "Which 3 companies are best at using social media?". I've just finished totting up the results, and I thought I would share them with you. So, without further ado - the top 5 (in order), according to 650+ social media practitioners are:
- Starbucks
- Coca Cola
- Dell
- Zappos
- Ford
The most obvious point I'd draw from the list above is that I'd be willing to bet that - had I asked the same question this time last year - the same 5 would come up. Is corporate social media development stagnating? Where are the new leaders?
Second observation is that none of these guys are b2b companies. It's - perhaps unsurprisingly - an exclusively b2c list. The top B2B company, by the way, is IBM - way back in 10th place. It's unsurprising, I suppose - the b2c companies are those which are more in the public consciousness - and, at least at the moment, social media appears to lend itself best to creating a large volume of fans and then engaging them. B2B social works quite differently, and doesn't appear to be as advanced at this stage.
How surprised are you? Do you think the community has missed someone important? Do you disagree with my observations? If so, please do let us know in the comments.
I'm going to nominate this top five for #usmawards on behalf of our community - and if you would like to vote for them, then please do so!
Also - if you would like to get a copy of the State of Corporate Social Media Briefing when it's released (should be within the month) just head here. It'll include about 60 pages of stats, facts and insight on how big companies are using social media today. And it's free..
Cheers all!
Nick