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Personalization in Marketing: From CRM to True Engagement

Published on: Aug 2016

A three part whitepaper on that most critical of marketing tenets personalization. With examples from Coca Cola, Disney and Room & Board

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Content and Storytelling: Deliver Content that Hooks and Holds

Published on: Aug 2016

New white paper on content and brand storytelling, featuring insights from Morningstar, Google, the Discovery Channel, Toll Homes, Kleenex and more.

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How Storytelling Reinvigorates Your Brand

Published on: Jul 2016

In this extract from our founder's new book on the future of marketing, Nick Johnson shares his original research on how major brands use storytelling to drive marketing success

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How Content Marketing Drives Brand Engagement

Published on: Jul 2016

In this extract from our founder's new book on the future of marketing, Nick Johnson shares his original research on how major brands use content to drive marketing success

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The State of Corporate Social Media in 2016

Published on: Jun 2016

This 5th annual report highlights the results of a major survey with senior social media executives from across the world.

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Digital Marketing: The Right Here, Right Now of It

Published on: Mar 2016

The rise of digital has changed practically every aspect of business operations. From employee communication, to connecting with and engaging customers, a strong digital marketing strategy is a must.

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The Incite Summit: East 2015 - Marketing with Meaning

Published on: Dec 2015

Our eBook from the Incite Summit: East 2015, November 12th and 13th at the Marriott Brooklyn Bridge

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The State of Social Media Customer Service 2015

Published on: Aug 2015

With the ever-increasing demand from customers to communicate via social media channels, it is your responsibility to keep ahead and actively support customers in the channels of their choice.

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The Corporate Social Media Awards 2015: Winners and Lessons

Published on: Jul 2015

This white paper highlights the winners of the 2015 Corporate Social Media Awards, and communicates lessons all marketers can learn from their success.

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Content: Visual is Vital

Published on: Jul 2015

Content Marketing is becoming a critical weapon in the marketer's arsenal. What's more, VISUAL content is becoming ever-more useful. This white paper investigates why, and how you can use visual content in your own marketing.

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Ground-Breaking Text Analytics Demands Insight, Intelligence and Integration

Published on: Jul 2015

There is an unparalleled amount of noise in the analytics world today, but text analytics is emerging as an affordable, effective way to discover insight—no matter how loud things get.

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Incite West 2015: A View From the Top

Published on: Jul 2015

On May 18th and 19th 2015, marketers from across the USA came together in San Francisco to discuss the future of marketing. This eBook is the result of those two days of conversation.

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The Incite Programmatic Summit e-book

Published on: Jul 2015

A curated collection of insight from the Incite Programmatic Summit.

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Apple Watch: The Marketer's Perspective

Published on: Jun 2015

This 6-page briefing takes an in-depth look on how the marketer's role will be impacted by the arrival of Apple's new smartwatch and the shift to wearable technology.

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The State of Agencies: The Impact of Programmatic

Published on: Jun 2015

An investigation into how programmatic advertising is impacting on the traditional advertising agency model.

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Peacekeeper, Navigator, Student: The Evolving Role of the Marketer

Published on: Jun 2015

Marketing and communications are in a state of flux. Both disciplines are facing significant internal and external pressures to evolve. This briefing, the product of direct conversation with senior marketing executives, helps you map a path to the future.

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Corporate Social Media in the USA: A 2015 Snapshot

Published on: Jun 2015

The top trends, priorities and lessons for US companies in 2015 - including detail on who’s in charge of social at America’s biggest companies; budgetary changes for social; the key lessons from 2014.

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Executive Lessons on Modern Text Analytics

Published on: Jun 2015

Contributors from Highmark, Toyota, Mozilla and Visa guide you through text analytics best practice.

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The CMO Series: Interviews with Leading Marketers

Published on: Jun 2015

This hard-hitting interview series spotlights the most innovative marketing strategies from top brand executives.

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The Theory of (Programmatic) Everything

Published on: Mar 2015

This briefing investigates the rapidly expanding use of programmatic technology across many different advertising channels.

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The Customer-Centric Social Media Briefing

Published on: Feb 2015

Social media has changed the playing field for many areas and discipline of business. Probably the most profound and significant change has been the opportunity to listen to what customers are thinking and saying.

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The State of Corporate Social Media 2013

Published on: Feb 2015

Our annual investigation into adoption rates of social media within large companies - how they use it, their success, and benchmarks for your business.

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Premium is Dead. And we killed it.

Published on: Jan 2015

This briefing looks at how premium inventory is being impacted by the rise of programmatic advertising

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The Incite Summit East 2014 EBook

Published on: Nov 2014

On November 12th & 13th, 2014, speakers from more than thirty of the world’s largest brands gathered in New York to speak candidly about their marketing. No PowerPoints were used. This book is the official collection of insights they shared that day.

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The #CSMNY eBook

Published on: Jun 2014

A collection of key findings from our flagship event on the future of social media in large business - the Corporate Social Media Summit.

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The State of Corporate Social Media 2014

Published on: Jun 2014

Our annual survey of the corporate social media community - discover how big companies are using and embedding social media throughout their business.

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The Incite Summit East 2013 EBook

Published on: Sep 2013

On september 18, 2013 speakers from more than thirty of the largest brands in the world gathered In new york to speak candidly about their marketing and communications. This book is the official curated collection of insights they shared that day.

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The Evolution of Marketing and Communications in 2013

Published on: Jun 2013

Based on the feedback of hundreds of your corporate peers. With 20 individual charts setting out survey results and feedback, and 20 pages of analysis and insight, this is a core document to prepare you for the turbulent year ahead.

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The State of Corporate Social Media 2012

Published on: Feb 2012

Our major annual look at how large companies are using social media - adoption rates, success, use cases and benchmarks you can use.

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