By adaptive - September 12th, 2012
Hi all, Hope everyone is well? Plenty of activity across the social web this week… You can’t ignore social commerce [T]he rise of social commerce hasn’t been as smooth as some had pre...
Hi all,
Hope everyone is well?
Plenty of activity across the social web this week…
You can’t ignore social commerce
The rise of social commerce hasn’t been as smooth as some had predicted. However, a detailed post over at Simply Zesty clearly shows that social commerce will be the next big thing; it’s just taking a while to get going. As more smart phones are bought, the tablet PC continues its inexorable rise, and social takes its place as a key filter within the m-commerce environment, your business needs to be ready. New start-ups like Shopcade and Extole are showing the way, but all business will eventually embrace social commerce.
Fortune 500 goes social
A new study from the University of Massachusetts at Dartmouth has revealed that corporations in the US are rapidly adopting social networking. The study found that 66% of Fortune 500 companies have a corporate Facebook page up 13.8% from last year and 73% of these companies use Twitter, up 17.7% from 2011. The study states: “Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies.”
New social engagement report
Spredfast, a social business software provider for corporate social media management, has created the first Social Engagement Index Benchmark Report to highlight key social media trends across the brand and to help companies assess the success of their social media programs against their peers. The report analyzes corporate social programs from companies of multiple sizes across most major industries and uncovers industry standards of internal team organization, structure of social programs, outbound publishing and activity, audience engagement, network size, and social reach.
In Brief…
The humble blog may have been to a degree eclipsed by Facebook and Twitter, but for corporate users the blog can be an effective way to develop a meaningful relationship with their customers. Developing a blog requires a number of key skills. Simply Zesty have gathered together 40 of the top corporate blogs that your business can learn from.
In a world full of Likes and tweets, email can seem a little antiquated, but for businesses that want to communicate their marketing messages efficiently and cost effectively, email is still a great channel to use. Indeed, the latest infographic from Lyris confirms this with 145 billion email messages being sent each day when compared to 200 million Twitter users. Even Facebook has yet to reach a billion users
The power of Facebook advertising
Corporations may have been scratching their heads of late, as they try and make sense and money from their ads on Facebook, but a new infographic explains how effective Facebook ads can be. Some of the highlights on offer include: The average user spends 6 hours and 35 minutes per month on Facebook on their desktop. This means that users spend almost double the time on Facebook than on its closest competitor Google.
Just over 50% of Facebook’s users are on mobile – that means 543 Million mobile users. More than 3.2 Billion items are ‘liked’ or commented on every single day on Facebook – making the network the most engaged ever. In an analysis of over 60 campaigns on Facebook, 49% had a 5x return on investment, 70% had a 3x or greater return.
Until next time….
The Useful Social Media team.