By adaptive - May 23rd, 2012
Hi all, Hope everyone is well? Plenty of activity across the social web this week… GM drops Facebook ads [F]acebook may be in the limelight because of its IPO, but according to reports in...
Hope everyone is well?
Plenty of activity across the social web this week…
GM drops Facebook ads
Facebook may be in the limelight because of its IPO, but according to reports in the Wall Street Journal, the car giant GM is none too pleased with the performance of its ads on Facebook. GM isn’t about to abandon its Facebook community, but a spokesperson from the company said that no more paid ads would be run.
The company spent just $10m last year on Facebook ads, but even this small sum when compared to the $1.8bn it spent in US ads alone is too much for the company that is looking for clear ROI. It seems that Facebook has to convince businesses that it can offer paying customers to its advertisers.
How to improve email engagement
A new infographic from Litmus lifts the lid on how engagement filtering can be managed to ensure more of your messages not only get through, but your calls to action are actually acted upon.
How to increase social ROI
In their latest report ‘Tackling the Social Challenge’ EPiServer reveal that only 10% of UK businesses measure their social media ROI, and marketers spend an average of an hour a day managing social media, with only 6% managing multiple channels centrally. The report suggests a four-stage strategy to enhance your company’s social media and improve ROI.
“Social media is clearly having an increasingly positive impact on UK businesses and marketers seem genuinely keen to make the most of this. While it might not be feasible for every company to hire someone that is dedicated entirely to managing online communities, putting in place the right people and processes for social media will help companies get a hold on the seemingly unending onslaught that exists in our connected, digital world.”
Can Facebook grow?
Big name brands understand that they must have a presence on Facebook even if they don’t want to pay for it – see our news story about GM’s abandonment of paid ads in this news update. A new infographic from Socialbackers reveals how the world’s big name brands are using Facebook to engage with their audiences in the major economies of the world. The infographic also gives an indication of the fastest moving brands on the world’s premier social networking site.
The world may be focusing on Facebook at the moment, but the other main contender in the social networking stakes has been quietly growing. The Guardian reports that 140 million people worldwide now have Twitter accounts. The report does point out that the site does have a high drop off rate with many accounts becoming quickly inactive after they have been set up. Twitter can’t, though be ignored and continues its rise as the second most popular social media site currently available.
Social networking has quickly become an activity that is carried out on the move. Figures fro comScore US Facebook user now prefer to access their profiles on mobile devices, shunning their desktop and laptop computers. Facebook now has 488 million mobile users – a 14% increase since last December. Mobile isn’t being ignored by Facebook that announced at the Mobile World Congress that it would be working to make its mobile solutions more user-friendly in the near future.
A new survey from Fishburn Hedges shows that over a third of consumers now engage with brands via their social media portals. The figure has doubled in less than a year indicating the power that social media now wields over brand advocacy. The increase is believed to link to the use of social media as a customer services mechanism that consumers think is more effective than traditional means of contacting businesses.
Until next time….
The Useful Social Media team.