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By adaptive - November 6th, 2017
Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.
Content marketing and storytelling are clearly important for marketers, but it's clear that one size all does not fit all. There have been some dramatic changes in the media and consumer landscape over the past few years, and while strategies differ, marketing executives tell Open Mobile Media that the three keys to success lie in message clarity, delivery, and engagement.