Nancy Bhagat, Chief Marketing Officer for TE Connectivity shows how the B2B tech firm have embedded digital thinking across the organization.
● Remain relevant: To keep up with the pace of change takes more than top-down demands, you need a change in mindset and culture that starts from the bottom up.
● Lean, agile, and results-oriented: Make necessary changes to how you train, manage, and promote across your organization to adapt to new demands and challenges.
● Actionable advice: Whether you’re an online-only startup, or you have entire departments that still send faxes, Nancy will walk you through the steps she’s found most successful for training and championing a digital approach.
TE Connectivity, Nancy Bhagat, Chief Marketing Officer (Consumer Solutions)
For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!