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Conference Agenda

Our Summit breaks into three separate conferences on personalization, content & storytelling, and attribution. Choose which sessions to attend to build a personalized conference agenda matching your priorities!

If you work in marketing for a large brand and would like to contribute, please get in touch




Day One: 23rd May — Morning

08:50

09:00

Chairman's Welcome

09:00

09:40

PERSONALIZATION: Understand your customer better to market with more precision and engage more deeply

General ElectricGeneral Electric Ravi Prasad, Chief Marketing Officer, Digital


Moderator: Union+Webster, Gina Michnowicz, CEO

09:40

10:20

Legendary Entertainment: Disrupting Hollywood Paradigms with Analytics

Legendary EntertainmentLegendary Entertainment Matt Marolda, Chief Analytics Officer


Moderator: Union+Webster, Gina Michnowicz, CEO

10:20

11:00

ATTRIBUTION: Learn to trust your marketing metrics again - reliable measurement and better insights to fail fast and learn faster

CompanySears Kerem Tomak, Chief Digital Marketing and Analytics Officer


Moderator: Union+Webster, Gina Michnowicz, CEO

11:00

11:30

Coffee + Networking

11:30

12:10

PANEL Brand Storytelling: Collaborate with your customers to build an authentic and engaging brand story

Turner SportsTurner Sports Drew Watkins, Vice-President and Creative Director

Dignity HealthDignity Health Mark Viden, Vice President of Brand Marketing

GlassdoorGlassdoor Alison Hadden, Senior Director of Brand Strategy


Moderator: Elevate my Brand, Laurel Mintz, CEO

12:10

1:30

Lunch + Networking

Day One: 23rd May – Afternoon

Personalization

Content & Storytelling

Marketing Attribution

1:30

2:10

PANEL Segmentation: Understand your existing data better and identify the segments with the most value to your business moving forward

CompanyClorox Suzanne Henricksen, Senior Director, Global Insights & Consumer Affairs

Crimson HexagonLewis Pulse Michael Brito, Head of US Digital

Crimson HexagonHilton Kathy Profio, Director of Marketing


Moderator: MightyHive, Ming Wu, Chief Revenue Officer

PANEL Scalability and Strategic Alignment: Allocate resources better; build out a solid ‘content marketing strategy' to ensure consistent operations; and focus on delivering volume, quality and speed

CompanyAbbVie Javier Boix, Senior Director, StoryLab & Corporate Communications

CompanyKespry David Shearer, VP Marketing

CompanySchumacher Clinical Jason Manke, Director of Marketing


Moderator: 3Q Digital, Aaron Bart, Vice President of Creative Services

CASE STUDY: Geriatric Medical Internal Communications: How to translate advanced attribution models, hypothesis testing and big data analytics into actionable insights to change behavior and foster innovation

Geriatric MedicalGeriatric Medical Justin Racine, Director of Marketing


Moderator: Drawbridge, Christina Park, Regional Vice President, West

2:10

2:40

CASE STUDY: Clorox How Clorox Clorox is shifting towards real-time marketing: Insights & analytics to test, learn and grow faster than ever

Electronic ArtsClorox Suzanne Henricksen, Senior Director, Global Insights & Consumer Affairs

CASE STUDY: Intel The Cost of Privacy in a Hyper-Connected World:

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy and what the current privacy landscape looks like for businesses. It will also share insights on steps you can take to make sure your company is not tomorrow's headline.

McAfeeMcAfee Gary Davis, Vice-President, Consumer Marketing


Moderator: Influence & Co., Kurt Krieger, Vice President

CASE STUDY: Microsoft Delivering actionable insights from social data. How Microsoft is now making better decisions… in real time

Charles SchwabMicrosoft Csaba Dancshazy, Senior Market Research Manager

2:40

3:10

CASE STUDY: West One / AdRev / Nestlé Engaging a Social Audience: The Power of A/V

Addressing the challenges marketers face in the ever-changing world of video content marketing. Create a YouTube specific strategy to target your audience with high quality video content to deliver real results, and drive sales.

West One Music GroupWest One Music Group Edwin Cox, President & Creative Director

AdrevAdrev Matthew Whitmire, VP, Content Strategy

Proactiv/Nestlé Skin CareProactiv/Nestlé Skin Care Christian Hanlon, Executive Producer, Audio


Moderator: Barry Watts

CASE STUDY: BBVA How BBVA Compass use wider brand values to generate more meaningful and emotive content that engages both employees and customers.

BBVABBVA Amy Johnson, SEO and Content Marketing Strategist


Moderator: Influence & Co., Kurt Krieger, Vice President

CASE STUDY: Investopedia How Investopedia utilise the latest in data-driven attribution for smarter insights:

In plain text, this case study will discuss Investopedia's data-driven approach to marketing attribution and content distribution and how this led to rapid growth for Investopedia.

HPInvestopedia David Siegel, Chief Executive Officer

3:10

3:40

Coffee + Networking

3:40

4:10

CASE STUDY: Persado & Humana Humana Delivers a More Personal Customer Experience with Persado

Humana is dedicated to making the customer experience more human, and thus more relatable, to consumers. Recently, Humana has partnered with Persado to bolster engagement by getting people to be emotionally as well as physically invested in their health. Upon implementation, Humana immediately saw results skyrocket. With the help of Persado's AI-powered technology, Humana is able to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

HumanaHumana George Kipp, Program Manager, Digital Marketing Communications

PersadoPersado Yuval Efrati, SVP Global Financial Services

CASE STUDY: Opal Breaking the Process: How the best marketers are evolving to keep pace

The next phase of marketing will be defined by how your people work together. In this more complex, fast paced and dynamic market, all strategies and tactics will fall apart if your teams aren't working together effectively. Get examples from top brands and learn proven techniques from industry leaders.

OpalOpal Bryan Rhoads, Senior Director of Strategy

StarbucksStarbucks Ryan Turner, Vice President, Global Digital Engagement

CASE STUDY: HP In the age of mobile, how do larger enterprises justify increasing their investment? 

Morgan Chemij will discuss the many challenges around measurement, attribution and the broader journey HP has made toward putting mobile at the forefront of their marketing and site focus.

DrawbridgeHPMorgan Chemij, Director of North American Marketing, Social Customer Care


Moderator: Wpromote, Mike Mothner, Founder & CEO

4:10

4:40

CASE STUDY: Facebook The Need for Speed: How to Get Noticed in a Mobile World

Facebook Inc.Facebook Jessica Jensen, Head of Brand Strategy and Product Marketing Communications

ACURAAcura Ed Beadle, Senior Manager, Acura Integrated Marketing

HondaHonda Leila Cesario, Innovation and Strategy Manager, Acura Division

CASE STUDY: Super Text Going global: speak your customer's language

As a copywriting and translation agency, Supertext has been helping companies reach global markets since 2005. Kristy Sakai, CEO of Supertext USA, Inc., talks about the challenges companies face when executing international strategies with a focus on translation and localization. How can brands avoid messaging fails?  What is a good localization process? What does it mean to speak your customer's language?

SupertextSupertext Kristy Sakai, CEO

CASE STUDY: Drawbridge & Del Monte Drawbridge & Del Monte Foods: Connecting Online and Offline for 360-Degree Attribution:

Del Monte Foods is one of the first global brands to benefit from Drawbridge’s unique, first-to-market product-level attribution solution. Learn more about this capability and Del Monte’s success in this informative Q&A session

DrawbridgeDrawbridge Christina Park, Regional Vice President, West

Del Monte FoodsDel MonteJennifer Reiner, Senior Director, Marketing Activation

4:40

5:25

PANEL Single Customer View: Desilo internally, and pull new second and third party data externally to build a customer view that's comprehensive and useful - and helps you to anticipate customer need before they ask

InvestopediaInvestopedia, David Siegel, CEO

BBVABBVA Amy Johnson, VP SEO and Content Marketing

Geriatric MedicalGeriatric MedicalJustine Racine, Director of Marketing

IMREIMRE Jurgen Castro, Senior Director of Digital Strategy & Analytics


Moderator: Lithium, Dayle Hall, SVP Marketing

CASE STUDY: Johnson & Johnson

johnson_johnsonJohnson & Johnson Innovation, JLABS Jim Viola, Innovation Activation


Moderator: Influence & Co., Kurt Krieger, Vice President

5:25

5:55

CASE STUDY: Blackberry Adaption and realignment: How Blackberry made the move from B2C to B2B

BlackberryBlackberry Marc Wilson, SVP Marketing

Day Two: 24th May

Track 1

Track 2

09:00

09:45

PANEL Visual and Video: More effective storytelling; easier to consume messaging; and richer customer experiences - how to deliver a visual content marketing strategy that scales

AutodeskAutodesk Brian Kraemer, Senior Social Media Manager

southwest_airlinesSouthWest Airlines Bethany Evans, Manager, Customer Communications Strategy


Moderator: Wpromote, Mike Mothner, CEO

PANEL Failing Fast: Speed matters. How you can learn as quickly as possible

Thomson ReutersThomson Reuters Casey Hall, Manager Social Media Business Communications

UBERUber Kevin Frisch, Senior Director of Performance Marketing

Charles SchwabCharles Schwab Rahul Todkar, Vice-President, Marketing Analytics and Data Science

ZappistoreZappistore Eileen Rozic, Vice President, Americas


Moderator: Hawke Media, Tony Delmercado, Founder & COO

09:45

10:15

CASE STUDY: Mozilla How Mozilla redesigned its brand in the open and why you should care about open source principles in design.

BlackberryMozilla Mary-Ellen Muckerman, VP, Brand Strategy and Services

CASE STUDY: Channel Signal The True Influencer: In an age when consumers trust buyers more than the brands, product review analytics provide critical insights from the buyer. This data focuses the marketing funnel on the target.

Channel SignalChannel Signal Paul Kirwin, Chief Executive Officer

10:15

11:00

PANEL Seamless and Consistent: Coordinate messaging across channels, and deliver a joined-up experience across all customer touch points for competitive advantage

hilton_hotelsHilton Hotels Jackie Talbot, Senior Director Personalization

HPHP Leslie Drate, Social Media Manager, US Consumer Print

QuintypeQuintype Amit Rathore, CEO


Moderator: Hawke Media, Tony Delmercado, Founder & COO

PANEL Signal in the Noise: Find meaningful metrics in the flood of data and discover how to tie activity to profit, retention and customer satisfaction

San Francisco 49ersSan Francisco 49ers Demar Amacker, CRM Data Analyst

DellDell Ana Villegas, Marketing Director, North America

MozillaMozilla Chad Weiner, Senior Director of Marketing Operations

GrapeshotGrapeshot Kurt Krachtman, Chief Operating Officer


Moderator: AMA/SF, Shefali Bhasin Billon, VP, Chapter Relations

11:00

11:30

Coffee + Networking

11:30

12:00

CASE STUDY: Twitch How Twitch evolved its gamer-centric live streaming platform into a broader social video phenomenon.

TwitchTwitch Chase, Director of PR

CASE STUDY: Box Understanding the "I" in ROI – How to Wrangle Marketing Investment to Drive Growth

According to Gartner, marketing spend in 2017 is on the rise. But, with that spend comes greater pressure to prove marketing's impact on the business, and demonstrate our ability to drive growth. With globally disperse teams, complicated marketing technology stacks, and marketing teams under greater scrutiny than ever, it's critical to understand your “I” in ROI.

Join this session from Lauren Vaccarello, VP of Marketing at Box, and learn:

  • How we got a handle on our global marketing investment and improved visibility (and trust)
  • Strategies for translating marketing tactics to the only language anyone cares about - $$
  • How to measure across a complicated marketing technology stack

TwitterBox Lauren Vaccellero, VP Marketing

12:00

12:30

CASE STUDY: Shutterfly How Shutterfly use personalization to build long-term customer value

AT&TShutterfly Brian Border, Vice President of CRM Marketing

CASE STUDY: Twitter The Future of mobile content

TwitterTwitter Darren Lachtman, Global Brand Strategy Director

12:30

1:00

CASE STUDY: Amplero Hire a Machine – Don't Be One: Using AI Marketing to Drive Digital Transformation

Mobile devices have saturated the United States. The majority of growth among mobile operators comes from stealing and keeping market share. Pre-paid customers are fickle, price-sensitive and have little brand loyalty, which makes it easy to steal them, but difficult to retain them.

Even though the largest part of many mobile operators' customer bases today are using prepaid products, the prepaid market has hardly developed strategically since the launch of the very first prepaid products many years ago. Mobile Operator Sprint, however, is changing this by using artificial intelligence marketing to transform the way they engage with their customers. Despite facing industry-wide price reductions in data and international voice plans, Sprint's transformation has been able to increase average revenue per user and improve retention rates, in part due to using machine learning and adaptive experimentation to transform their customer experience and digital marketing efforts.

AmpleroAmplero Matt Fleckenstein, Chief Marketing Officer

CASE STUDY: The Big know Winning in the Learning Economy: 9 Branded Education Strategies

The new Learning Economy is creating an attractive white space for forward-thinking brands and marketers to reach and engage consumers and employees through branded education. As millions of consumers block ads and shift to commercial-free television, that same audience is flocking to online learning and driving over $91B in economic activity. In this presentation, Don Smithmier will share insights and trends behind the Learning Economy and deliver 9 proven strategies for leveraging educational content marketing to achieve ROI and foster deeper relationships.

The Big KnowThe Big Know Don Smithmier, Chief Executive Officer

1:00

2:00

Lunch + Networking

2:00

2:45

PANEL Measurement: Understand content's role in your customer journey and measure the impact on awareness, profit and ROI metrics

TaylorMade GolfTaylorMade Golf Ryan Lauder, Director of Consumer Engagement

DellGoogle Ana Cantu, Social Media Lead


Moderator: 3Q Digital, Mason Garrity, Vice President, Strategy

2:45

3:30

PANEL Artificial Intelligence: Leverage AI, deep learning and even chatbots to deliver deeper customer understanding, scale a personalized customer experience, and guide customer behavior

Charles SchwabCharles Schwab Rahul Todkar, Vice-President, Marketing Analytics and Data Science

HPMicrosoft Kriti Kapoor, Global Director, Social Customer Care

Moderator: Hawke Media, Tony Delmercado, Founder & COO

3:30

Conference Ends

Day One: 23rd May — Morning

08:50

09:00

Chairman's Welcome

09:00

09:40

PERSONALIZATION: Understand your customer better to market with more precision and engage more deeply

General ElectricGeneral Electric Ravi Prasad, Chief Marketing Officer, Digital


Moderator: Union+Webster, Gina Michnowicz, CEO

09:40

10:20

Legendary Entertainment: Disrupting Hollywood Paradigms with Analytics

Legendary EntertainmentLegendary Entertainment Matt Marolda, Chief Analytics Officer


Moderator: Union+Webster, Gina Michnowicz, CEO

10:20

11:00

ATTRIBUTION: Learn to trust your marketing metrics again - reliable measurement and better insights to fail fast and learn faster

CompanySears Kerem Tomak, Chief Digital Marketing and Analytics Officer


Moderator: Union+Webster, Gina Michnowicz, CEO

11:00

11:30

Coffee + Networking

11:30

12:10

PANEL Brand Storytelling: Collaborate with your customers to build an authentic and engaging brand story

Turner SportsTurner Sports Drew Watkins, Vice-President and Creative Director

Dignity HealthDignity Health Mark Viden, Vice President of Brand Marketing

GlassdoorGlassdoor Alison Hadden, Senior Director of Brand Strategy


Moderator: Elevate my Brand, Laurel Mintz, CEO

12:10

1:30

Lunch + Networking

Day One: 23rd May – Afternoon

Personalization

Content & Storytelling

Marketing Attribution

1:30

2:10

PANEL Segmentation: Understand your existing data better and identify the segments with the most value to your business moving forward

CompanyClorox Suzanne Henricksen, Senior Director, Global Insights & Consumer Affairs

Crimson HexagonLewis Pulse Michael Brito, Head of US Digital

Crimson HexagonHilton Kathy Profio, Director of Marketing


Moderator: MightyHive, Ming Wu, Chief Revenue Officer

PANEL Scalability and Strategic Alignment: Allocate resources better; build out a solid ‘content marketing strategy' to ensure consistent operations; and focus on delivering volume, quality and speed

CompanyAbbVie Javier Boix, Senior Director, StoryLab & Corporate Communications

CompanyKespry David Shearer, VP Marketing

CompanySchumacher Clinical Jason Manke, Director of Marketing


Moderator: 3Q Digital, Aaron Bart, Vice President of Creative Services

CASE STUDY: Geriatric Medical Internal Communications: How to translate advanced attribution models, hypothesis testing and big data analytics into actionable insights to change behavior and foster innovation

Geriatric MedicalGeriatric Medical Justin Racine, Director of Marketing


Moderator: Drawbridge, Christina Park, Regional Vice President, West

2:10

2:40

CASE STUDY: Clorox How Clorox Clorox is shifting towards real-time marketing: Insights & analytics to test, learn and grow faster than ever

Electronic ArtsClorox Suzanne Henricksen, Senior Director, Global Insights & Consumer Affairs

CASE STUDY: Intel The Cost of Privacy in a Hyper-Connected World:

Privacy has taken center stage as device and data proliferation has clashed with a dramatic increase in high profile breaches. This clash is impacting how consumers engage with your brand and whether or not to ultimately trust you. This session will give you critical insights into consumer sentiment about privacy and what the current privacy landscape looks like for businesses. It will also share insights on steps you can take to make sure your company is not tomorrow's headline.

McAfeeMcAfee Gary Davis, Vice-President, Consumer Marketing


Moderator: Influence & Co., Kurt Krieger, Vice President

CASE STUDY: Microsoft Delivering actionable insights from social data. How Microsoft is now making better decisions… in real time

Charles SchwabMicrosoft Csaba Dancshazy, Senior Market Research Manager

2:40

3:10

CASE STUDY: West One / AdRev / Nestlé Engaging a Social Audience: The Power of A/V

Addressing the challenges marketers face in the ever-changing world of video content marketing. Create a YouTube specific strategy to target your audience with high quality video content to deliver real results, and drive sales.

West One Music GroupWest One Music Group Edwin Cox, President & Creative Director

AdrevAdrev Matthew Whitmire, VP, Content Strategy

Proactiv/Nestlé Skin CareProactiv/Nestlé Skin Care Christian Hanlon, Executive Producer, Audio


Moderator: Barry Watts

CASE STUDY: BBVA How BBVA Compass use wider brand values to generate more meaningful and emotive content that engages both employees and customers.

BBVABBVA Amy Johnson, SEO and Content Marketing Strategist


Moderator: Influence & Co., Kurt Krieger, Vice President

CASE STUDY: Investopedia How Investopedia utilise the latest in data-driven attribution for smarter insights:

In plain text, this case study will discuss Investopedia's data-driven approach to marketing attribution and content distribution and how this led to rapid growth for Investopedia.

HPInvestopedia David Siegel, Chief Executive Officer

3:10

3:40

Coffee + Networking

3:40

4:10

CASE STUDY: Persado & Humana Humana Delivers a More Personal Customer Experience with Persado

Humana is dedicated to making the customer experience more human, and thus more relatable, to consumers. Recently, Humana has partnered with Persado to bolster engagement by getting people to be emotionally as well as physically invested in their health. Upon implementation, Humana immediately saw results skyrocket. With the help of Persado's AI-powered technology, Humana is able to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

HumanaHumana George Kipp, Program Manager, Digital Marketing Communications

PersadoPersado Yuval Efrati, SVP Global Financial Services

CASE STUDY: Opal Breaking the Process: How the best marketers are evolving to keep pace

The next phase of marketing will be defined by how your people work together. In this more complex, fast paced and dynamic market, all strategies and tactics will fall apart if your teams aren't working together effectively. Get examples from top brands and learn proven techniques from industry leaders.

OpalOpal Bryan Rhoads, Senior Director of Strategy

StarbucksStarbucks Ryan Turner, Vice President, Global Digital Engagement

CASE STUDY: HP In the age of mobile, how do larger enterprises justify increasing their investment? 

Morgan Chemij will discuss the many challenges around measurement, attribution and the broader journey HP has made toward putting mobile at the forefront of their marketing and site focus.

DrawbridgeHPMorgan Chemij, Director of North American Marketing, Social Customer Care


Moderator: Wpromote, Mike Mothner, Founder & CEO

4:10

4:40

CASE STUDY: Facebook The Need for Speed: How to Get Noticed in a Mobile World

Facebook Inc.Facebook Jessica Jensen, Head of Brand Strategy and Product Marketing Communications

ACURAAcura Ed Beadle, Senior Manager, Acura Integrated Marketing

HondaHonda Leila Cesario, Innovation and Strategy Manager, Acura Division

CASE STUDY: Super Text Going global: speak your customer's language

As a copywriting and translation agency, Supertext has been helping companies reach global markets since 2005. Kristy Sakai, CEO of Supertext USA, Inc., talks about the challenges companies face when executing international strategies with a focus on translation and localization. How can brands avoid messaging fails?  What is a good localization process? What does it mean to speak your customer's language?

SupertextSupertext Kristy Sakai, CEO

CASE STUDY: Drawbridge & Del Monte Drawbridge & Del Monte Foods: Connecting Online and Offline for 360-Degree Attribution:

Del Monte Foods is one of the first global brands to benefit from Drawbridge’s unique, first-to-market product-level attribution solution. Learn more about this capability and Del Monte’s success in this informative Q&A session

DrawbridgeDrawbridge Christina Park, Regional Vice President, West

Del Monte FoodsDel MonteJennifer Reiner, Senior Director, Marketing Activation

4:40

5:25

PANEL Single Customer View: Desilo internally, and pull new second and third party data externally to build a customer view that's comprehensive and useful - and helps you to anticipate customer need before they ask

InvestopediaInvestopedia, David Siegel, CEO

BBVABBVA Amy Johnson, VP SEO and Content Marketing

Geriatric MedicalGeriatric MedicalJustine Racine, Director of Marketing

IMREIMRE Jurgen Castro, Senior Director of Digital Strategy & Analytics


Moderator: Lithium, Dayle Hall, SVP Marketing

CASE STUDY: Johnson & Johnson

johnson_johnsonJohnson & Johnson Innovation, JLABS Jim Viola, Innovation Activation


Moderator: Influence & Co., Kurt Krieger, Vice President

5:25

5:55

CASE STUDY: Blackberry Adaption and realignment: How Blackberry made the move from B2C to B2B

BlackberryBlackberry Marc Wilson, SVP Marketing

Day Two: 24th May

Track 1

Track 2

09:00

09:45

PANEL Visual and Video: More effective storytelling; easier to consume messaging; and richer customer experiences - how to deliver a visual content marketing strategy that scales

AutodeskAutodesk Brian Kraemer, Senior Social Media Manager

southwest_airlinesSouthWest Airlines Bethany Evans, Manager, Customer Communications Strategy


Moderator: Wpromote, Mike Mothner, CEO

PANEL Failing Fast: Speed matters. How you can learn as quickly as possible

Thomson ReutersThomson Reuters Casey Hall, Manager Social Media Business Communications

UBERUber Kevin Frisch, Senior Director of Performance Marketing

Charles SchwabCharles Schwab Rahul Todkar, Vice-President, Marketing Analytics and Data Science

ZappistoreZappistore Eileen Rozic, Vice President, Americas


Moderator: Hawke Media, Tony Delmercado, Founder & COO

09:45

10:15

CASE STUDY: Mozilla How Mozilla redesigned its brand in the open and why you should care about open source principles in design.

BlackberryMozilla Mary-Ellen Muckerman, VP, Brand Strategy and Services

CASE STUDY: Channel Signal The True Influencer: In an age when consumers trust buyers more than the brands, product review analytics provide critical insights from the buyer. This data focuses the marketing funnel on the target.

Channel SignalChannel Signal Paul Kirwin, Chief Executive Officer

10:15

11:00

PANEL Seamless and Consistent: Coordinate messaging across channels, and deliver a joined-up experience across all customer touch points for competitive advantage

hilton_hotelsHilton Hotels Jackie Talbot, Senior Director Personalization

HPHP Leslie Drate, Social Media Manager, US Consumer Print

QuintypeQuintype Amit Rathore, CEO


Moderator: Hawke Media, Tony Delmercado, Founder & COO

PANEL Signal in the Noise: Find meaningful metrics in the flood of data and discover how to tie activity to profit, retention and customer satisfaction

San Francisco 49ersSan Francisco 49ers Demar Amacker, CRM Data Analyst

DellDell Ana Villegas, Marketing Director, North America

MozillaMozilla Chad Weiner, Senior Director of Marketing Operations

GrapeshotGrapeshot Kurt Krachtman, Chief Operating Officer


Moderator: AMA/SF, Shefali Bhasin Billon, VP, Chapter Relations

11:00

11:30

Coffee + Networking

11:30

12:00

CASE STUDY: Twitch How Twitch evolved its gamer-centric live streaming platform into a broader social video phenomenon.

TwitchTwitch Chase, Director of PR

CASE STUDY: Box Understanding the "I" in ROI – How to Wrangle Marketing Investment to Drive Growth

According to Gartner, marketing spend in 2017 is on the rise. But, with that spend comes greater pressure to prove marketing's impact on the business, and demonstrate our ability to drive growth. With globally disperse teams, complicated marketing technology stacks, and marketing teams under greater scrutiny than ever, it's critical to understand your “I” in ROI.

Join this session from Lauren Vaccarello, VP of Marketing at Box, and learn:

  • How we got a handle on our global marketing investment and improved visibility (and trust)
  • Strategies for translating marketing tactics to the only language anyone cares about - $$
  • How to measure across a complicated marketing technology stack

TwitterBox Lauren Vaccellero, VP Marketing

12:00

12:30

CASE STUDY: Shutterfly How Shutterfly use personalization to build long-term customer value

AT&TShutterfly Brian Border, Vice President of CRM Marketing

CASE STUDY: Twitter The Future of mobile content

TwitterTwitter Darren Lachtman, Global Brand Strategy Director

12:30

1:00

CASE STUDY: Amplero Hire a Machine – Don't Be One: Using AI Marketing to Drive Digital Transformation

Mobile devices have saturated the United States. The majority of growth among mobile operators comes from stealing and keeping market share. Pre-paid customers are fickle, price-sensitive and have little brand loyalty, which makes it easy to steal them, but difficult to retain them.

Even though the largest part of many mobile operators' customer bases today are using prepaid products, the prepaid market has hardly developed strategically since the launch of the very first prepaid products many years ago. Mobile Operator Sprint, however, is changing this by using artificial intelligence marketing to transform the way they engage with their customers. Despite facing industry-wide price reductions in data and international voice plans, Sprint's transformation has been able to increase average revenue per user and improve retention rates, in part due to using machine learning and adaptive experimentation to transform their customer experience and digital marketing efforts.

AmpleroAmplero Matt Fleckenstein, Chief Marketing Officer

CASE STUDY: The Big know Winning in the Learning Economy: 9 Branded Education Strategies

The new Learning Economy is creating an attractive white space for forward-thinking brands and marketers to reach and engage consumers and employees through branded education. As millions of consumers block ads and shift to commercial-free television, that same audience is flocking to online learning and driving over $91B in economic activity. In this presentation, Don Smithmier will share insights and trends behind the Learning Economy and deliver 9 proven strategies for leveraging educational content marketing to achieve ROI and foster deeper relationships.

The Big KnowThe Big Know Don Smithmier, Chief Executive Officer

1:00

2:00

Lunch + Networking

2:00

2:45

PANEL Measurement: Understand content's role in your customer journey and measure the impact on awareness, profit and ROI metrics

TaylorMade GolfTaylorMade Golf Ryan Lauder, Director of Consumer Engagement

DellGoogle Ana Cantu, Social Media Lead


Moderator: 3Q Digital, Mason Garrity, Vice President, Strategy

2:45

3:30

PANEL Artificial Intelligence: Leverage AI, deep learning and even chatbots to deliver deeper customer understanding, scale a personalized customer experience, and guide customer behavior

Charles SchwabCharles Schwab Rahul Todkar, Vice-President, Marketing Analytics and Data Science

HPMicrosoft Kriti Kapoor, Global Director, Social Customer Care

Moderator: Hawke Media, Tony Delmercado, Founder & COO

3:30

Conference Ends

Aaron Jackson

Aaron Jackson

Product Director
Incite Group

US: 1 800 814 3459 ex.7244

UK: +44 (0) 207 375 7244

Email: aaron@incite-group.com

Josh Gordon

Josh Gordon

Senior Project Director
Incite Group

US: 1 800 814 3459 ex.4348

UK: +44 (0) 207 375 4348

Email: Josh@incite-group.com

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