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Three cutting-edge marketing conferences. Hundreds of in-house marketing leaders. One Incite Marketing Summit West.

Chief Marketing Officers and marketing leaders from over 60 innovative brands map out the future of marketing in San Francisco in May 2017.


PERSONALIZATION

Understand your customer better to market with more precision and engage more deeply

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CONTENT & STORYTELLING

Less content, more relevant content, and more promotion - take the next step in the maturation of content marketing

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MARKETING ATTRIBUTION

Learn to trust your marketing metrics again - reliable measurement and better insights to fail fast and learn faster

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The Incite Marketing Summit brings together the best in-house marketers at work today

Ravi Prasad
Ravi Prasad

General Electric

Chief Marketing Officer

Kerem Tomak
Kerem Tomak

Sears

Chief Digital Marketing and Analytics Officer

Matt Marolda
Matt Marolda

Legendary Entertainment

Chief Analytics Officer

Jascha Kaykas-Wolff
Jascha Kaykas-Wolff

Mozilla

Chief Marketing Officer

Kellyn Kenny
Kellyn Kenny

Uber

VP of Marketing

Margot Vaughan
Margot Vaughan

MasterCard

Senior Vice President, Global Group Head of Global Customized Marketing

John Buchanan
John Buchanan

Electronic Arts

Vice-President, Worldwide Marketing

Gary Davis
Gary Davis

Intel

Vice-President Consumer Marketing

Shawn Johnson
Shawn Johnson

NBCUniversal

Vice President of Design, User Experience and Creative

Amy Johnson
Amy Johnson

BBVA Compass

Vice President, Content Marketing and SEO

Alia Tabet
Alia Tabet

NFL

Director of Marketing

Rahul Todkar
Rahul Todkar

Charles Schwab

Vice-President, Marketing Analytics and Data Science

Radha Subramanyam
Radha Subramanyam

iHeartMedia

President of Insights, Research and Data Analytics

Jessica Jensen
Jessica Jensen

Facebook

Head of Brand Strategy and Product Marketing Communications

Susan Panico
Susan Panico

Pandora

Vice President, Sales Marketing

Darren Lachtman
Darren Lachtman

Twitter

Global Brand Strategy Director

Debora Wilhelm
Debora Wilhelm

Bank of the West

VP, Senior Brand Manager

Caroline Sheu
Caroline Sheu

GAP

Vice President, Global Digital & Customer Marketing

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3 in-depth marketing conferences on the key issues in 2017 and beyond

The three conferences will focus on:

  • PERSONALIZATION: Understand your customer better to market with more precision and engage more deeply
  • CONTENT & STORYTELLING: Less content, more relevant content, and more promotion - take the next step in the maturation of content marketing
  • MARKETING ATTRIBUTION: Learn to trust your marketing metrics again - reliable measurement and better insights to fail fast and learn faster

Look at the major brands who attend the Incite Marketing Summit!


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Citi

“Like being a fly on the wall in the most noteworthy boardrooms in the world. Wonderful!”

Nancy Enger-Barrera is Vice-President, Digital Technology, Citi

A marketing conference designed exclusively for in-house marketers

  • Learn: 3 in-depth conferences, 60+ major brands speaking, 17 exclusive case studies, and an agenda built by the marketing community
  • Collaborate: Establish relationships with key marketing executives at the biggest brands active in the USA today
  • Network: 400+ peers in attendance, 70%+ working in-house at major brands. In short - useful, targeted networking you won't get anywhere else.

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Molson Coors

“The best conference I attended all year”

Carrie Estrada, Marketing Manager, Apperson

Join marketing leaders from the biggest brands in the USA

Previous attendees include:

Cocal Cola
GE
MTV
RedBull
Mondelez International
Pfizer
ESPN
Visa
Samsung
Intel
Citi
eBay
Sony
McDonalds
HSBC
Microsoft
Google
Dell
yum_brands

“Highly worthwhile - an excellent way to gain actionable insight”

Amy Sherwood, Vice-President, Public Relations, Yum! Brands

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A 40-session agenda focused on the future of marketing

Under our three themes of personalization, content & storytelling, and marketing attribution, we'll bring you in depth insights on the critical issues you'll face in the year ahead. Based on months of research with marketing executives from huge companies, our agenda will give you proven insight on topics like:

  • Segmentation: Understand your existing data better and identify the segments with the most value to your business moving forward
  • Reliability and Fraud: Following Facebook’s metrics mea culpa, how can you ensure the numbers you’re gathering have a basis in fact, and are viable tools for better customer insight?
  • Visual and Video: More effective storytelling; easier to consume messaging; and richer customer experiences - how to deliver a visual content marketing strategy that scales
  • Artificial Intelligence: Leverage AI, deep learning and even chatbots to deliver deeper customer understanding, scale a personalized customer experience, and guide customer behavior
  • Measurement: Understand content’s role in your customer journey and measure the impact on awareness, profit and ROI metrics
  • Internal Communications: How to translate advanced attribution models, hypothesis testing and big data analytics into actionable insights to change behavior and foster innovation
  • Seamless and Consistent: Coordinate messaging across channels, and deliver a joined-up experience across all customer touch points for competitive advantage

20 in-depth case studies filled with real-world, proven advice

  • The new relationship between marketing and sales - and why sales enablement will be a critical goal for marketers in 2017 and beyond
  • How Microsoft is delivering actionable insights from social data... in real time
  • How Clorox is shifting towards real-time insights & analytics to test, learn and grow faster than ever
  • How Intel are leveraging storytelling to reposition, revitalize and transform one of the world’s biggest brands
  • How BBVA Compass are using brand values to generate more meaningful and emotive content that engages both employees and customers.
  • How HP are solving their measurement and attribution challenges whilst placing mobile at the forefront of their marketing and site focus.

Proven: The USA's best marketing conference of 2017

  • 97% of Incite Summit attendees recommend the conference to their peers
  • Over 2,500 marketers have attended Incite events since we began in 2010
  • Previous attendees at Incite events include General Mills, Aflac, Citi, Red Bull, Verizon, Facebook, Google, Pfizer, WalMart, Whole Foods, United Health, Bacardi, 3M, Comcast, DHL and many more

97%

of attendees recommend the Incite Summit to their peers

98%

of Incite Summit attendees say they learned something new & useful which they have applied to their own strategy

400+

the number of senior, brand execs that will join you at Incite Summit

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Take a closer look at the best marketing conference of 2017

5 reasons you cannot miss the Incite Marketing Summit 2017

1

400+ peers and colleagues to build your network - benchmark, debate and learn from the best minds in marketing

2

3 in-depth conferences in one: Exclusive insights on the three core pillars of digital marketing in 2017 in three standalone conferences. Deep dive on one topic or customize your experience with sessions from each stream.

3

60+ expert speakers sharing insights: You simply will not find a stronger collection of in-house marketing expertise anywhere else

4

25+ hours of thought provoking debate: Case studies, keynotes and discussions to equip you with the skills and insights to flourish in the year ahead

5

Save weeks of work: Get more insights in two days than weeks of market research and competitive benchmarking

This will be the most beneficial two days out of the office all year... reserve your place now before it’s too late!

Aaron Jackson

Aaron Jackson

Product Director
Incite Group

US: 1 800 814 3459 ex.7244

UK: +44 (0) 207 375 7244

Email: aaron@incite-group.com

Josh Gordon

Josh Gordon

Senior Project Director
Incite Group

US: 1 800 814 3459 ex.4348

UK: +44 (0) 207 375 4348

Email: Josh@incite-group.com

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Molson Coors

“Very engaging, lots of ideas, and a great opportunity to connect with experts and thought leaders”

Dan Lewis, Chief Communications Officer, Molson Coors