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One to One Marketing: The Revolution in Segmentation, Targeting & Personalization

The Incite Summit: West is the USA's best brand-focused marketing conference.

Returning for a third year to San Francisco in May 2016, we will again bring together an unrivaled list of Chief Marketing Officers and other senior players from the world's biggest brands. 

  • Understand Customers Better Through Data: Deliver seamless marketing experiences - powered by better insight
  • Beyond Personas and Demographics to See Individuals: Synthesize many different customer datasets - to build a unique customer view
  • Deliver Personalized, Unique Marketing: Precise, relevant and engaging marketing to your core market

You'll learn from these marketing leaders:

Elisabeth Charles
Elisabeth Charles



Nancy Bhagat
Nancy Bhagat

TE Connectivity

Divisional CMO, Consumer Solutions Segment

Jessica Jensen
Jessica Jensen


Head of Brand Strategy and Product Marketing Communications

Karen Martell
Karen Martell


Head of Local Marketing

Maria Surricchio
Maria Surricchio


Head of Global Consumer Marketing

Robert Sorensen
Rob Sorensen


Senior Vice-President, Marketing and Omni

Gary Class
Gary Class

Wells Fargo

Senior Vice-President, Virtual Channels Group Strategic Analysis

Penny Baldwin
Penny Baldwin


Vice President, Global Marketing and Communications, General Manager, Brand, Reputation and Partner Marketing

Nancy Lee
Nancy Lee


Vice-President of Marketing

Rob Wait
Rob Wait


Vice-President, Marketing

Lori Pantel
Lori Pantel


Vice-President, Marketing

Ashley Stanton
Ashley Stanton


Executive Director, National Sales Operations

Download the detailed event brochure

Full speaker list • Comprehensive agenda • Audience breakdown

Primary Children's Hospital

“Insightful, engaging, interactive and enlightening. A great way to capture industry minds and get new answers to questions as a group.”

Director of Communications, Primary Children's Hospital

The USA's best marketing conference just got better:

  • In-depth insights on the most critical issue in marketing in 2016: 85% of marketing practitioners told us that "developing a 'single customer view'" was their focus in 2016. So our conference goes in-depth on exactly this topic. You'll be prepared to flourish, not flounder, in 2016.
  • Practical, Real-world case studies from proven brand leaders: We know you're here to learn. So we deliver case studies filled with next steps and 'how tos' from brands as diverse as Intuit, Square and Adidas
  • Four Chief Marketing Officers look into the future: Two days gives you insight from four Chief Marketing Officers, a managing Director from Procter & Gamble, 9 Vice-Presidents and many more leading executives. You won't find a speaker roster like this anywhere else.
  • Network with senior marketing executives from huge brands: Attendees who have joined us at the Incite Summit include attendees from T Mobile, SouthWest, Kraft, Tata, MetLife, MolsonCoors, Chobani, Cathay Pacific, American Express, Dunkin' Brands and many more. Over 70% of our attendees are guaranteed to work at 'end user' major brands. And over 60% of them are Directors, or more senior.

Download the detailed event brochure

Full speaker list • Comprehensive agenda • Audience breakdown

JAFRA Cosmetics International

“A great opportunity to sit with like minds in varying industries, provoking ideas and opportunities through good discussions.”

Vice President – Worldwide Marketing & Cosmetic Portfolio, JAFRA Cosmetics International

Join marketing leaders from the biggest brands in the USA

Cocal Cola
Mondelez International

An agenda focused on the future of marketing

Under our theme of one-to-one marketing, we'll bring you in depth insights on the critical issues you'll face in the year ahead. Based on months of research with marketing executives from huge companies, our agenda will give you proven insight on topics like:

  • How CMOs and CIOs can work together to build a 360-degree view of the customer
  • Customize the Customer Journey for unforgettable experiences
  • How to personalize your content to tell stories that really resonate
  • Customer Personas 2.0 - informed, flexible and customer-driven
  • How to hire a future-proofed team to incite the revolution in one-to-one marketing


Practical case studies filled with real-world, proven advice

What's more, we're running many different case studies from leading brands on proven successes:

  • Athleta's customer and value-driven approach to marketing
  • How Adidas TaylorMade's hub for golfers help them personalize the customer experience
  • Square on changting customer expectations of digital experience
  • How Nature's Bakery partnered with NASCAR and Danica Patrick to build brand awareness


Proven: The USA's best marketing conference

  • 97% of Incite Summit attendees recommend the conference to their peers
  • Over 2,500 marketers have attended Incite events since we began in 2010
  • Previous attendees at Incite events include General Mills, Aflac, Citi, Red Bull, Verizon, Facebook, Google, Pfizer, WalMart, Whole Foods, United Health, Bacardi, 3M, Comcast, DHL and many more


of attendees recommend the Incite Summit to their peers


of Incite Summit attendees say they learned something new & useful which they have applied to their own strategy


the number of senior, brand execs that will join you at Incite Summit

Abcam Plc.

“Excellent. I've never seen so many high-powered and influential marketers in one room at one time.”

Senior US Marketing Specialist, Abcam

Take a closer look at the best marketing conference of the year:

Download the detailed event brochure

Full speaker list • Comprehensive agenda • Audience breakdown

The Top Three Reasons You Must Attend the Incite Summit 2016:


The best advice you’ll ever get: Real world experience is better than theory. That’s why Incite Summit: West brings a roster of 30+ senior, in-house marketing executives to share material experience. No consultants or service providers with something to sell. The speaker roster reads like a Who’s Who of the biggest brands and best marketers in the world: Athleta. Facebook. LinkedIn. Intuit. Yahoo!. and GroupOn. Multiple C-Suiters, too.


An in-depth, highly focused agenda: Get clarity, from A-Z, on the most important issue facing brand marketers in 2016 – 1:1 marketing. Integrate your strategy to drive personalized engagement, boost reputation, and create a completely unique customer experience.


Build relationships with peers, not consultants: An event for marketers working in-house at b2b and b2c brands. At least 75% of our audience will fit that bill, and we guarantee that ratio. That means you’ll have plenty of opportunity to build relationships with peers who are experienced with personalized marketing, and are in a position to help. Companies like American Express, AT&T, Disney, McDonald’s, T-Mobile and Bayer. So – no hiding from a legion of consultants at lunch.

This will be the most beneficial two days out of the office all year... reserve your place now before it’s too late!

Nick Johnson

Nick Johnson

Founder and CEO
Incite Group

Phone: 001 201 204 1819


Download the detailed event brochure

Full speaker list • Comprehensive agenda • Audience breakdown