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Where technology meets business.

Tying text analytics to your business goals.

SECURE YOUR PLACE
NOW!

Only -678 tickets left – Don’t miss out on this sell-out event!

Day One:

8:30
-
9:30

Breakfast and Registration

Opening Address

9:30am
-
11:00am

Tying Text Analytics to Business Intelligence and Corporate Objectives:

Marrying your data to internal and external business goals to help you achieve them

Data is ubiquitous. In today’s corporate environment, it can often seem that data is all-powerful and all-knowing, but there are limitations to what unstructured data can show us and what we can learn from it. Take a look at the ways text analytics can serve business goals and what you can learn about your customers by examining unstructured data.

  • Determining Metrics and Setting Goals: The importance of setting realistic goals, determining metrics for success, and demonstrating value to efficiently gauge what’s working and what’s not in your analytics strategy
  • Using Text Analytics in Marketing: How to use text analytics to improve marketing campaigns, including engagement, service and retention, in order to optimize spend, to reach customers across channels and to close the marketing loop
  • Sharing Data and Knocking Down Siloes: The imperative of sharing data across departments and breaking down siloes so you can create a full picture of your customers
  • Unstructured Data, Your Customers and You: Understand how to better serve your customers by analyzing data to map their customer journey and meet their expectations

Matt Denesuk, Chief Data Science Officer, GE
Yelena Maksina, Senior Data Analytics Specialist, Merck
Mary Tarczynski, Chief Marketing Officer, Ditto Labs

11:00am
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11:30am

Networking Coffee Break

11:30am
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1:00pm

Analytics at Your Company:

Internal Buy-In, Corporate Structure, and the Motives for becoming Data-Oriented

Discussion surrounding data and analysis has shifted from “why?” and “how?” to “why not think bigger?” and “how soon can we do this?” Data analysis today is integral to the success of your business. Look at where your strategy is today, where it needs to go to fully serve your business goals, and ultimately what needs to happen internally to succeed.

  • The Benefits of Analytics: How to integrate text analytics into your company and what you can learn from their mistakes to avoid making them yourself
  • Data Intertwined: The opportunities that arise when a company ties their data to larger business goals, like marketing, engagement, advertising and customer service
  • Expectations and ROI: Ways to set realistic expectations of text analytics, and how to demonstrate ROI so you can guide the way to success
  • Internal Structure and Company Culture: A look at who you need on your team, what capabilities you should bring-ing house and which you can contract out, and how a culture of innovation can pave the way to a strong analytics unit

Alice Chung, Senior Manager, Genentech
Kiran Vuppala, Vice President, Blackrock
Kyle Grove, Data Scientist, Teradata

1:00pm
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2:00pm

Lunch Break

2:00pm
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3:30pm

“The Human Factor”:

A look at machine learning and what aspects of text analytics still requires the human touch

Lucky for us, and unlucky for the robots, successfully utilizing text analytics at your company still requires human talent, manpower and the resources of a strong team. Machines aren’t all-knowing, but neither are we – the key is striking the right balance.

  • Who Does What: What machines can do, what we need to teach them, and who is best qualified to fill the gap in order to achieve business goals
  • The Nuts and Bolts: Discuss the real science of machine learning, see how taxonomy and machine learning work hand-in-hand, and recognize how tools like algorithms can achieve greater accuracy and success in text mining
  • Decision Making: The processes of picking the right software, deciding who should be involved on a project, selecting metrics for each stage of analysis and who will oversee them
  • The Future. The Matrix?: When, if ever, can we expect less or no need for humans in text analytics, and will machines ever fully automate the process? What does that mean for your strategy and your company’s business goals

Philo Janus, SharePoint Architect, AARP
Mike MacMillan, Vice President, Data & Analytics, About.com

3:30pm
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4:00pm

Networking Coffee Break

4:00pm
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5:30pm

Text Analytics, Social Media and Customer Service:

How social media is changing the name of the analytics game and how to utilize text analytics for improving customer service and reaching new markets

While there is no silver bullet to engaging your customers, social media is a powerful tool for understanding, listening, engaging, attracting and retaining customers. Text analytics is key to successfully using social media and can ultimately enhance the power it gives you

  • Real-time Monitoring: How information provided on social media platforms is changing the ways data is processed and analyzed, making everything faster, more efficient, and farther reaching
  • Managing Multiple Platforms and Data Sources: How to utilize various forms of social media and ways to integrate what you learn into a customer engagement strategy
  • Influencing Conversation: Explore how being in the places your customers are, like Facebook and Twitter, can vastly improve the way you talk to them and help you influence the conversation around your brand
  • Reaching New Markets: Learn to tap into new markets and find new audiences by listening to what’s being said about your brand. A case study from HP and Nascar demonstrates how.

Manish Gupta, Head of Analytics, Twitter
Ben Murray, Team Lead, Big Data Solutions, Hewlett-Packard
Judy Pastor, Principal, Operations Research, American Airlines
Speaker TBC, Megaputer

5:30pm
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7:00pm

Networking Cocktail Reception
Grab a drink and a snack and network with all the great minds in the room

SECURE YOUR PLACE
NOW!

Only -678 tickets left – Don’t miss out on this sell-out event!

Day Two:

8:30am
-
9:30am

Breakfast and Registration

9:30am
-
11:00am

Sentiment Analysis, NLP and Multi-lingual Text Analytics:

How to filter, collect and analyze text in an age of sarcastic, ironic, and multi-linguistic speakers who use slang, emojis and shorthand

It would be great if everyone spoke and used the Queen’s English, but the reality of how we all talk is a lot richer than that. Learn to completely understand what’s being said by recognizing sentiment, deciphering slang and shorthand, and embracing multi-lingual speech

  • Our Shorthanded Culture: Hear about the unique challenges of keeping up with social changes and how things like emojis and slang can affect your analysis so you make sure you’re getting the right information
  • Irony and False Reporting: The difficulties of determining a true sentiment from a false one so you can properly gauge who your customers are and figure out what matters to them
  • Voice-to-Text: Get a real understanding of natural language, what your customers are saying and how they’re saying it with voice-to-text and speech analysis
  • Multi-lingual Text Analytics: In a world where it’s estimated that 50+% of the population speaks more than one language, it is crucial for analysts to be mining the correct data regardless of language. Hear how to overcome challenges and use linguistic resources to succeed in a global market

Shree Dandekar, Chief Strategist – BI & Analytics, Dell
Tony Bodoh, President, Tony Bodoh International
Speaker TBC, Docomo Innovations

11:00am
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11:30am

Networking Coffee Break

11:30am
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1:00pm

Voice of the Customer:

Knowing what your customer expects, what matters to them, how you can fulfill their needs, and what to steer clear of when interacting with your customer

Trying to understand your customer without applying text analysis is like choosing a paint color in the dark. If you want to know what your customer wants, needs, prefers, and expects, then you need to listen to the Voice of your Customer.

  • Two Way Street: If you want to succeed in customer engagement, you can’t just guess what you customer wants and you can’t dictate the ways you can help. Listen to your customers wants and needs to make sure you’re staying relevant and useful
  • Staying Ahead of Competition: There are few markets where competition isn’t steep and the number of products available isn’t plentiful. Understand exactly what your customer needs, through in-depth analysis, to stay ahead of your competitors and determine the unique selling points of your product
  • Customer Journey: In a multi-device, multi-platform world, following your customer along their journey is crucial. Establish best practices for listening to the voice of your customer and culling the information most useful to your business
  • The Challenges of Spam: How to determine true attitudes from false opinions and filter out what is useful and what is junk to make sure you’re getting the right information on the right platforms

Chris Jones, Chief Product Officer, Beartooth Radio
James Sewell, NLP Scientist, Wells Fargo
Mark Pitts, Chief Analytics & Data Officer and SVP, Excellus BCBS

1:00pm
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2:00pm

Lunch Break

2:00pm
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3:30pm

The Nuts and Bolts, Tips and Tools:

Best practices for mining, modeling, identifying, targeting, and segmenting

It’s easy to say that text analytics is important and discuss it from a theoretical point of view, but without an understanding of how it works and what you need to be doing, it won’t go anywhere. Get down and dirty with the ins-and-outs, nuts and bolts of text analytics.

  • Analytics Models: The pros and cons of various means of data modeling, including descriptive, predictive, and prescriptive, to ensure you’re making the right decisions with the right insights
  • Combining Data: How to glean insights by combining structured and unstructured data, and data from across various devices and channels (social, CRM) so you can unleash the full potential of the data available
  • Targeting: How text analytics can help you target specific audience segments, and what you can learn about your different target audiences by approaching them differently
  • Techniques and Tools: A panel of experts answers your questions and share how they approach data mining, storage, analysis and more so you can bring real-life lessons back to your office

Kuldeep Parikh, Director of Strategy, Hewlett-Packard
Ramkumar Ravichandran, Director, Visa

3:30pm
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4:30pm

Final Networking Opportunity
Safe travels and see you next year!

SECURE YOUR PLACE
NOW!

Only -678 tickets left – Don’t miss out on this sell-out event!