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Your Hard-hitting Conference Agenda

Day One - 20th June

9.00am
-
9.15am

Introduction to the Summit

The Incite Group Senior Project Director Jack Edgar

Keynotes- Social Media as a Foundational Tool to Drive Business Success
9.15am
-
10.30am

Opening Keynote: Social’s role in engaging, analyzing and better serving your customers

SAP Ariba Chief Marketing Officer Alicia Tillman

BBVA Compass Chief Marketing and Client Experience Officer Jennifer Dominiquini

Clarabridge CEO and Co-Founder Sid Banerjee

Wilson Sports Chief Marketing Officer Amy Weisenbach

Moderator: Drew Neisser

10.30am
-
11.30am

One-to-One Social Media: Using social to engage individual customers at scale

The Recording Academy Chief Marketing Officer Evan Greene

Time Warner Cable Business Class Chief Marketing Officer Stephanie Anderson

Conversocial CEO Josh March

Moderator: Drew Neisser

11.30am – 12.00pm

Break

Social Media to Understand the Customer Journey
12.00pm
-
1.00pm

Social data and listening for a more detailed view of your customers

Hershey's Head of Social Intelligence, Global Digital Marketing Advancement Kevin Hack

H&R Block Director, Social Influence Marketing Lauren Gerstner

RebelMouse CEO Paul Berry

Moderator: Gina Michnowicz

1.00pm
-
1.30pm

How Coca-Cola uses social to build a personal connection, and achieve deeper, more meaningful relationships

The Coca-Cola Company Social Media Director Tim Goudie

Moderator: Evan Shumeyko

1.30pm-2.30pm

Lunch

2.30pm
-
3.20pm

How social media can help ensure customer experiences are seamless and engaging

Humana Head of Digital Marketing and Digital Center of Excellence Dan Gingiss

Sparkcentral Head of Product Marketing Anaal Patel

Wells Fargo SVP, Social Care and Capabilities Kimarie Matthews

Moderator: Drew Neisser

3.20pm
-
3.50pm

Protecting Your Brand On Social: Building a world-class social media governance program

Proofpoint VP, Marketing & Business Development Ray Kruck

Verizon Associate Director of Social Media Nicholas Valente

Lenovo Social Media Support Operations Leader Gina Quiroz

Thomson Reuters Head of Social Media for Business Communications Casey Hall

3.50pm
-
4.30pm

Break

Track 1 - Engage Your Social Customer Track 2 – Serve Your Social Customer
4.30pm
-
5.20pm

Content Creation: Drive engagement with personalized, captivating and timely content

The Kansas City Chiefs Director of Digital Media & Strategy James Royer

HP Social Media Manager, US Consumer Print Leslie Drate

Lithium VP, Social Strategy Dave Evans

Moderator: Gina Michnowicz

Seamless Social Support: Embed social into contact centers for frictionless customer service

Sykes Director, Global Product Management, Digital Services Sarah Grace McCandless

Intuit Head of Global Social and Community Care Mark Obee

Zappos Director Customer Service Technology Systems Todd Martin

Moderator: Evan Shumeyko

5.20pm
-
6.10pm

Multiple Platforms, Exponential Success: Right Message, Right time, right medium

Origami Logic Chief Marketing Officer Steven Wastie

Autodesk Director, Social Media and Communications Noah Cole

The Onion Vice President of Marketing Joseph Fullman

Moderator: Drew Neisser

Rapid Response: Drive timely and personalized support capability

Google Head of Social Engagement Nadia Lee

eBay Social Media Lead Dallen McKee

Amica Head of Social Media Community Andrew Rose

eBay Social Customer Service Team Leader Victoria Miera

Moderator: Glen Gilmore

6.10pm
-
7.30pm

Networking Drinks

Day Two - 21st June

Track 1 Track 2
9.30am
-
10.10am

Case Study: Getting “Real” - How NBC Universal’s BravoTV uses a Multi-Tiered Social Strategy To Drive Ratings, Online Interest and Audiences

BravoTV Director, Social Media Abigail Cusick

NBC Universal Executive Director, Digital Content, Lou Dubois

Social Selling - Social as a tool to identify, generate and cultivate leads

Schneider Electric Global Social Media Director Tanya Donnelly

Assurance Chief Marketing Officer Steven Handmaker

Moderator: Evan Shumeyko

10.10am
-
10.40am

Key influencers and your brand: A long-term approach to create mutual value

Dell Head of Social Influencer Relations Konnie-Alex Brown

Moderator: Drew Neisser

How to become the heart of an active community of prospects

The Economist Director of Content StrategyHeather Taylor

CSC Head of Content Patty Brown

The Huffington Post Director, Brand Strategy & Sales Marcia Lesser

ProSight Specialty Insurance Chief Marketing Officer Bev Thorne

Moderator: Gina Michnowicz

10.40am
-
11.10am

Case Study: How employee advocacy is transforming and preparing companies for the future of social business

Sociabble Director of Marketing and Partnerships Marylin Montoya

Sociabble VP Client Services & Sales Trina Chaimongkol

Moderator: Drew Neisser

11.10am
-
11.40pm

Coffee Break

11.40am
-
12.15pm

Case Study: How Twitter plans to become the best place to serve your customers

Twitter Head of Social Customer Service Initiative Jeff Lesser

Moderator: Glen Gilmore

Closing Keynotes: Setting a Stronger Capability for Social Inside your Organization
12.15pm
-
1.00pm

Case Studies: Using social to help protect your brand and build trust

Intel VP Consumer Marketing Gary Davis

BrandBastion CEO & Founder Jenny Wolfram

Moderator: Glen Gilmore

1.00pm
-
1.30pm

Fire-side Chat - What’s next? Evaluate the social landscape to ensure you are proactive and innovative, in an ever-changing environment

Wells Fargo SVP Innovation Strategy Nathan Bricklin

Moderator: Drew Neisser

1.30pm
-
2.30pm

Lunch

2.30pm – 3.15pm

How The Kansas City Chiefs became one of the most contagious brands on Facebook

The Kansas City Chiefs Director of Digital Media & Strategy James Royer

Moderator: Gina Michnowicz

3.15pm
-
4.00pm

Social ROI: Clarify and strengthen the link between social media and business success

Microsoft Senior Market Research Manager Jonathan Federico

Moderator: Evan Shumeyko

Day One - 20th June

9.00am
-
9.15am

Introduction to the Summit

The Incite Group Senior Project Director Jack Edgar

Keynotes- Social Media as a Foundational Tool to Drive Business Success
9.15am
-
10.30am

Opening Keynote: Social’s role in engaging, analyzing and better serving your customers

SAP Ariba Chief Marketing Officer Alicia Tillman

BBVA Compass Chief Marketing and Client Experience Officer Jennifer Dominiquini

Clarabridge CEO and Co-Founder Sid Banerjee

Wilson Sports Chief Marketing Officer Amy Weisenbach

Moderator: Drew Neisser

10.30am
-
11.30am

One-to-One Social Media: Using social to engage individual customers at scale

The Recording Academy Chief Marketing Officer Evan Greene

Time Warner Cable Business Class Chief Marketing Officer Stephanie Anderson

Conversocial CEO Josh March

Moderator: Drew Neisser

11.30am – 12.00pm

Break

Social Media to Understand the Customer Journey
12.00pm
-
1.00pm

Social data and listening for a more detailed view of your customers

Hershey's Head of Social Intelligence, Global Digital Marketing Advancement Kevin Hack

H&R Block Director, Social Influence Marketing Lauren Gerstner

RebelMouse CEO Paul Berry

Moderator: Gina Michnowicz

1.00pm
-
1.30pm

How Coca-Cola uses social to build a personal connection, and achieve deeper, more meaningful relationships

The Coca-Cola Company Social Media Director Tim Goudie

Moderator: Evan Shumeyko

1.30pm-2.30pm

Lunch

2.30pm
-
3.20pm

How social media can help ensure customer experiences are seamless and engaging

Humana Head of Digital Marketing and Digital Center of Excellence Dan Gingiss

Sparkcentral Head of Product Marketing Anaal Patel

Wells Fargo SVP, Social Care and Capabilities Kimarie Matthews

Moderator: Drew Neisser

3.20pm
-
3.50pm

Protecting Your Brand On Social: Building a world-class social media governance program

Proofpoint VP, Marketing & Business Development Ray Kruck

Verizon Associate Director of Social Media Nicholas Valente

Lenovo Social Media Support Operations Leader Gina Quiroz

Thomson Reuters Head of Social Media for Business Communications Casey Hall

3.50pm
-
4.30pm

Break

Track 1 - Engage Your Social Customer Track 2 – Serve Your Social Customer
4.30pm
-
5.20pm

Content Creation: Drive engagement with personalized, captivating and timely content

The Kansas City Chiefs Director of Digital Media & Strategy James Royer

HP Social Media Manager, US Consumer Print Leslie Drate

Lithium VP, Social Strategy Dave Evans

Moderator: Gina Michnowicz

Seamless Social Support: Embed social into contact centers for frictionless customer service

Sykes Director, Global Product Management, Digital Services Sarah Grace McCandless

Intuit Head of Global Social and Community Care Mark Obee

Zappos Director Customer Service Technology Systems Todd Martin

Moderator: Evan Shumeyko

5.20pm
-
6.10pm

Multiple Platforms, Exponential Success: Right Message, Right time, right medium

Origami Logic Chief Marketing Officer Steven Wastie

Autodesk Director, Social Media and Communications Noah Cole

The Onion Vice President of Marketing Joseph Fullman

Moderator: Drew Neisser

Rapid Response: Drive timely and personalized support capability

Google Head of Social Engagement Nadia Lee

eBay Social Media Lead Dallen McKee

Amica Head of Social Media Community Andrew Rose

eBay Social Customer Service Team Leader Victoria Miera

Moderator: Glen Gilmore

6.10pm
-
7.30pm

Networking Drinks

FIND OUT ABOUT CSMNY 2017

Keep update on The Corporate Social Media Summit 2017 here

Day Two - 21st June

Track 1 Track 2
9.30am
-
10.10am

Case Study: Getting “Real” - How NBC Universal’s BravoTV uses a Multi-Tiered Social Strategy To Drive Ratings, Online Interest and Audiences

BravoTV Director, Social Media Abigail Cusick

NBC Universal Executive Director, Digital Content, Lou Dubois

Social Selling - Social as a tool to identify, generate and cultivate leads

Schneider Electric Global Social Media Director Tanya Donnelly

Assurance Chief Marketing Officer Steven Handmaker

Moderator: Evan Shumeyko

10.10am
-
10.40am

Key influencers and your brand: A long-term approach to create mutual value

Dell Head of Social Influencer Relations Konnie-Alex Brown

Moderator: Drew Neisser

How to become the heart of an active community of prospects

The Economist Director of Content StrategyHeather Taylor

CSC Head of Content Patty Brown

The Huffington Post Director, Brand Strategy & Sales Marcia Lesser

ProSight Specialty Insurance Chief Marketing Officer Bev Thorne

Moderator: Gina Michnowicz

10.40am
-
11.10am

Case Study: How employee advocacy is transforming and preparing companies for the future of social business

Sociabble Director of Marketing and Partnerships Marylin Montoya

Sociabble VP Client Services & Sales Trina Chaimongkol

Moderator: Drew Neisser

11.10am
-
11.40pm

Coffee Break

11.40am
-
12.15pm

Case Study: How Twitter plans to become the best place to serve your customers

Twitter Head of Social Customer Service Initiative Jeff Lesser

Moderator: Glen Gilmore

Closing Keynotes: Setting a Stronger Capability for Social Inside your Organization
12.15pm
-
1.00pm

Case Studies: Using social to help protect your brand and build trust

Intel VP Consumer Marketing Gary Davis

BrandBastion CEO & Founder Jenny Wolfram

Moderator: Glen Gilmore

1.00pm
-
1.30pm

Fire-side Chat - What’s next? Evaluate the social landscape to ensure you are proactive and innovative, in an ever-changing environment

Wells Fargo SVP Innovation Strategy Nathan Bricklin

Moderator: Drew Neisser

1.30pm
-
2.30pm

Lunch

2.30pm – 3.15pm

How The Kansas City Chiefs became one of the most contagious brands on Facebook

The Kansas City Chiefs Director of Digital Media & Strategy James Royer

Moderator: Gina Michnowicz

3.15pm
-
4.00pm

Social ROI: Clarify and strengthen the link between social media and business success

Microsoft Senior Market Research Manager Jonathan Federico

Moderator: Evan Shumeyko

FIND OUT ABOUT CSMNY 2017

Keep update on The Corporate Social Media Summit 2017 here

Jack Edgar

Jack Edgar

Project Director
Incite Group

Phone: +1 (201) 204 1915

Email: jack@incite-group.com