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October 24 - 25, 2017|New York, US

2017 Agenda


Event timings:

Tuesday 24th October:

Registration 7.30am - 8.45am
Conference Sessions 8.45am – 6.00pm
Networking Drinks 6.00pm- 7.30pm

Wednesday 25th October:

Registration 8.00am - 9.00am
Conference Sessions 9.00am – 5.00pm


Download the PDF session Timings Here
Keynotes
08:30 - 09:00
Storymaking: The intersection of Art, Science and Necessity

Cut through the clutter and engage connected consumers through storymaking. Learn more on how Mastercard is striving to exceed the expectations of the connected consumer with Raja Rajamannar, Global Chief Marketing & Communications Officer of Mastercard.

Speaker Logo Raja Rajamannar Chief Marketing & Communications Officer Mastercard

08:30 - 09:00
Rethinking Demand Creation

Speaker Logo Peter McGuinness Chief Marketing & Commercial Officer Chobani

08:30 - 09:00
Leveraging Data-Driven Marketing

In recent years data-driven insights have become the heartbeat of a good marketing campaign. But once a brand has those insights, what’s next? Data-driven marketing is so much more than increasing a brand’s conversion rate, it’s an opportunity for brands to create new and customized experiences that feel unique and individualized to each consumer. How can brands create new and authentic experiences, specifically tailored to their audience? In a keynote conversation, Shutterfly’s CMO John Boris will explain the role data-driven marketing plays today and how it’s helped Shutterfly to become a leader in personalization. There’s an art to data-driven marketing and analyzing the right data in the right way, to predict what consumers want next, taking personalization to an entirely new level.

Speaker Logo John Boris Chief Marketing Officer Shutterfly

08:30 - 09:00
Tough Mudder: Inside the innovation that propelled the brand from ‘mud run’ to leading sports media & active lifestyle company

Speaker Logo Jerome Hiquet Chief Marketing Officer Tough Mudder Inc.

08:30 - 09:00
Understand how through storytelling you can create brand advocacy that stands the test of time

Speaker Logo Russell Findlay Chief Marketing Officer Hiscox

08:30 - 09:00
How new technologies from predictive to AI can impact customer experience

Speaker Logo Jackson Jeyanayagam Chief Marketing Officer Boxed

08:30 - 09:00
How purpose-driven marketing has been at the heart of Denny’s revitalization

Speaker Logo John Dillon Chief Marketing Officer Denny's Corporation

08:30 - 09:00
101 Years of Ladies First Omni-Channel Storytelling

Speaker Logo Emily Culp Chief Marketing Officer Keds

08:30 - 09:00
Building Relationships: How Shop Your Way is connecting with and serving millions of members personally, everyday

Today, success in marketing is defined by how well your people work together. In this more real-time, complex, and dynamic market, all strategies and tactics will fall apart if your teams aren't working together effectively. Learn how marketers at Sears Holdings Company are breaking through amid today's crowded digital world to deliver a cohesive, personalized experience across physical and digital touch points. Glean proven techniques used by leading brands to improve how you bring your strategies to life for the consumer.

Opal Bryan Rhoads Head of Strategy Opal

Sears Holdings Corporation B.J. Naedele Chief Commercial Officer, ShopYourWay Sears Holdings Corporation

08:30 - 09:00
Modern Web Design: How Marketers Can Move Faster, Create More, and Stress Less

For far too long launching and maintaining professional quality websites has been an onerous task for marketing teams, holding them back from realizing larger ambitions for their web presence. Hear how today’s web design platforms streamline workflows and maximize the control marketers can take over their web creation program.

Brandcast Chris Schreiber Chief Marketing Officer Brandcast

(Oct 24-25) Personalization & Experience
08:30 - 09:00
Reach your customers in a unique way with personalized offerings and experiences

Hear how Xfinity by Comcast is personalizing the experience from marketing, design to packages. Learn directly how differentiated brand and product experiences can boost customer interaction and brand favourability.

Speaker Logo Todd Arata Senior Vice President, Brand Marketing Comcast

08:30 - 09:00
Personalize customer interactions, for smarter, local engagement at scale

Customers want to be treated as people, and have high expectations regardless of their channel choice. Building a personalized experience across all points of interaction can increase satisfaction, loyalty and growth. Hear how Hilton optimizes marketing to drive direct booking and build loyalty during the guest path to purchase and beyond.

Speaker Logo Stuart Foster Vice President, Global Brand Marketing Hilton

08:30 - 09:00
PANEL: Personalization at its best

Personalized marketing is a highly effective but largely underutilized strategy. When deciding to personalize marketing, you may consider factors from dynamic content, segmentation, purchase behavior to location. Join us in this panel to learn how these leading brands plan and execute their personalized approach.

Speaker Logo Bill Mitchell Manager, HPE.com Demand Generation and Technology Hewlett Packard Enterprise

Speaker Logo Lara Crystal Co-CEO & Co-founder Minibar Delivery

Speaker Logo Kamini Rangappan Lane Chief Marketing Officer Tradesy

Speaker Logo Matthew Pierce Founder and CEO Versus Systems, Inc.

Moderator: Speaker Logo Drew Neisser Founder & CEO Renegade, LLC

08:30 - 09:00
PANEL DISCUSSION: Bridging physical and digital worlds for maximum impact: How personalized offline experience drives digital engagement and bottom line results

In today's increasingly competitive marketplace, omnichannel consumer brands often invest in online marketing and digital efforts at the expense of implementing personalized offline experiences to "surprise and delight" the consumers they value the most. Hear how these special experiential tactics often yield better results than their digital counterparts and can amplify digital engagement and conversion to even higher levels.

  • What are best practices for bridging personalized physical world experiences with digital ones for your brand?
  • How do real-world personalization tactics help drive digital behavior and bottom lines results online?
  • What roles do design, quality and craftsmanship play in extending your brand offline to delight your customers?

Speaker Logo Keith Bryan Senior Vice President - Media, Engagement, & Personalization Best Buy

Starwood Hotels and Resorts Worldwide Banita Sarwar Associate Director of Digital Personalization Starwood Hotels and Resorts Worldwide

Speaker Logo Matt White Director of Sales Bond

Moderator: beBee, Inc Matt Sweetwood CEO U.S. beBee, Inc

08:30 - 09:00
People over Products: The True Meaning of Innovation

Brands are faced with the challenge of earning and maintaining consumer trust and love. Consumers expect customized, authentic conversations with brands –especially during challenging times. Hear how Samsung has evolved its marketing playbook to revolve around a human-first approach to personalized marketing and rebuilding authentic consumer connections.

Samsung Electronics America Michelle Froah Vice President Marketing Excellence Samsung Electronics America

08:30 - 09:00
Target and engage key influencers as a fundamental brand strategy

As customers become influenced by recommendations, influencer marketing is one of the most effective ways to engage your customer. Influencers gain trust, give credibility and add context to your messaging. Lear n how to collaborate with both influencers and micro influencers and measure their impact

Speaker Logo Davide Moro Vice President Marketing Nespresso

08:30 - 09:00
Optimizing to relevancy: How to go from an overwhelming amount of data to delivering the right message to the right customer at the right time

A methodical approach to data, consumer insights and real-time marketing practices will allow you even greater marketing precision at the most impactful time.

Speaker Logo Stephen Murphy Director of Vehicle Advertising Allstate

08:30 - 09:00
Customer driven marketing: Gather a deeper understanding of your customer for targeted engagement

In a highly competitive environment, focusing on the needs of your customer can give you an edge over your competition.

Identify customer behaviors, persona’s and interests to prepare an integrated marketing plan.

Speaker Logo Justin Racine Director Marketing Geriatric Medical

08:30 - 09:00
Putting your customer at the center: Restoring the Magic of LaGuardia Central Terminal B

Hear How LaGuardia Gateway Partners is creating a guest-centric approach to newly transformed terminal that serves more than 15 million passengers. Ed will draw on his background with Disney and WestJet to share how customer insights can be leveraged to create memorable passenger experiences.

Speaker Logo Ed Baklor Chief Commercial Officer LaGuardia Gateway Partners/Vantage Airport Group

08:30 - 09:00
The Use of AI to Scale Stronger Emotional Customer Relationships

Some believe that automating language and emotion will create an experience that is less human, and thus less ef fective. On the contrary, retailers are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike. Join this session for a demonstration of how Fortune 1000 retail and e-commerce brands are leveraging machine learning technology to create emotional relationships with their audiences.

Persado Greg Dale COO Persado

Under Armour Miriam Washington Kendall Senior Director, Global CRM Under Armour

08:30 - 09:00
How Hipster Santa Granted Holiday Wishes and Record Sales

This campaign was all about how to increase sales in a season when not many people are looking to buy an Airstream. Learn how we created record-breaking results through this boundary-pushing campaign. Through testing new technologies and disruptive creative, we increased leads (and sales) through a targeted, multimedia holiday marketing campaign. We’ll share what we messed up, how we fixed it, and the winning formula for this breakout campaign.

Element Three Tiffany Sauder President Element Three

08:30 - 09:00
Data Driven Personalization: How to Leverage Analytics to Map the Buyer Journey

Today's marketers have access to a large amount of data around how buyers engage with your brand. However, connecting the dots and making sense of that data has historically been a challenge for even the most sophisticated marketing teams. Today, advanced attribution and AI platforms have enabled marketers to connect those dots in order to both deliver a highly personalized customer journey and show marketing's true impact on revenue. Learn what metrics to track throughout the buyer journey to deliver a relevant experience your customers crave, how to tie marketing activities to key business outcomes like revenue, how to look at account-based metrics, and how to put everything together to increase efficiency and engagement across your entire database.

BrightFunnel Dayna Rothman VP of Marketing and Sales Development BrightFunnel

08:30 - 09:00
From the outside in.

The secret sauce for finding customers might start with a map. It might also start with over one billion social posts every day. With simple tools we can tell you who is talking about you, or your competition, and where.

This knowledge can change the way you reach out, the way that you communicate and the experience the customer has when they interact with you. Wouldn’t you like to truly “Uberfy” your business? Wouldn’t you like to know more?

Who needs to see this:

Marketing professionals looking for new ways to connect.

Social media managers

Speaker Logo Karl Swannie CEO Echosec Systems

08:30 - 09:00
Kansas to Oz: Real-time insight meets brand experience

The pressure to be both fast and consumer-centric is mounting. To deliver an ideal brand or product experience, we must undertake more iterative learning--and quickly.

In this session, we'll explore how Keurig Green Mountain transformed their brand and innovation pipeline to conduct more research with the same budget.

Here’s a clue... ZappiStore’s lightning-fast results!

ZappiStore Ryan Barry CRO ZappiStore

Keurig Green Mountain Coffee Logo Sarah Snudden Director of Insights Keurig Green Mountain Coffee

(Oct 24-25) Content and storytelling
08:30 - 09:00
OPEN Forum: Scale and Longevity in Content Marketing

How American Express OPEN Forum has evolved and continued to grow since launching ten years ago: from its mission-driven content strategy at inception to continuous drive for innovation.

Speaker Logo Courtney Colwell Director of Global Content Marketing American Express

08:30 - 09:00
PANEL: The do’s and don’ts of content creation, curation and messaging

With thousands of content messages being sent every day, your messaging is under extreme pressure to be impactful. During this panel, we will have a honest discussion on what content has proven to work, what content failed and the learnings along the way.

Speaker Logo Raj Munusamy Vice President Content & Messaging, Global Marketing Schneider Electric

Speaker Logo Amy Johnson Vice President, SEO and Content Marketing BBVA

Speaker Logo Amanda Rubin Global Co-Head, Brand and Content Strategy Goldman Sachs

Speaker Logo Kristy Sakai CEO Supertext USA, Inc.

Moderator: Speaker Logo Alyssa Patzius Vice President of Client Experience Influence & Co.

08:30 - 09:00
Create authentic, trustworthy and targeted content

Break through the noise with distinctive and unique content and engage a customer who is tired of traditional marketing. Learn news ways to tell your brand story which is targeted, customer-driven and leverages user-generated content.

Speaker Logo Maurice Herrera Senior Vice President, Head of Marketing Weight Watchers

08:30 - 09:00
PANEL: Break through the noise and engage a customer who is tired of marketing with distinctive and unique content

Speaker Logo Johnelle Whipple U.S. Healthcare Professional Marketing Director RB

Speaker Logo Julie Booth Senior Vice President - Content & Social Citi

Speaker Logo Alice Crowder VP of Marketing The Krystal Company

OneSpot David Brown Chief Strategy Officer OneSpot

Moderator: MuteSix Steve Weiss CEO MuteSix

08:30 - 09:00
The Return of Colonel Sanders: How KFC Reinvented Itself By Returning To Its Heritage

Learn how KFC appealed to a new generation of consumers by redefining their brand purpose, brand voice, and menu of ferings to align with the original vision Colonel Sanders had for the brand over 75 years ago. More specifically, hear direct examples of how KFC engages new audiences through advertising, non-traditional content that brings their brand story to life, and innovative menu offerings.

Speaker Logo George Felix Director of Brand Communications KFC

08:30 - 09:00
Create and scale content the way in which audiences consume it – built for mobile viewing

Here how Marriott increases awareness and engages guests worldwide through dynamic, scalable and original branded content across Facebook, Snapchat, Instagram and messaging apps. Discover how content creation informed by audience insights and channel behavior can drive higher engagement, generate better business results and create raving brand fans.

Speaker Logo Amanda Moore Senior Director, Social & Digital Marketing Loyalty Marriott International

08:30 - 09:00
How Vita Coco Disrupt and Innovate to drive brand leadership

Every brand wants to become the market leader in their industry, but to achieve this you need to be bold, innovative and strategic. Hear how Vita Coco leads disruptive product launches, positions their brand and find new avenues for growth.

Speaker Logo Charles Van Es Vice President Marketing Americas Vita Coco

08:30 - 09:00
Engaging Advertising: How to Create Content That Achieves Millions Of Organic Views Without Any Paid Media.

Organic reach is dead? Then you probably haven’t heard about StoYo before. They’re the Berlin-based, video startup that’s developed a data-driven approach towards storytelling, enabling them to guarantee more than one million organic views per video on any Facebook page.

In times of banner blindness, skip buttons and a constant decline in TV consumption, StoYo gives brands a tool to reach their audience again and for the first time 100% organically. StoYo’s CEO, Patrick Bales, will explain exactly how this unique approach works and share some of his best cases.

StoYo Patrick Bales Founder & CEO StoYo

08:30 - 09:00
Content & Storytelling: M&M’S Engages a New Generation of Fans

M&M’S is always looking to create opportunities for our fans to get involved with the brand in an engaging and innovative way. The future of advertising, and a brand, is not just in its hands, but also in the hands of fans. The reality is that our fans have more influence over the brand story than they have in the past.

So how does an iconic brand with over 75 years of history continue to creatively engage its fans? Learn about the innovative ways M&M’S embraces fan opinions, passions and preferences to spark meaningful interactions with the brand.

Mars Wrigley Confectionery U.S. Tanya Berman Vice President, Chocolate Category Mars Wrigley Confectionery U.S.

08:30 - 09:00
Video Marketing: Case Studies of Real ROI and Mass Personalization

As video becomes the de-facto standard communications format: everyone wants video. Not everyone can make video however, nor can some afford it.

Moovly will present a number of case studies of how its Studio Editor and Bot technology has been used by Brands and Agencies to create and mass personalize Video content for Marketing and Communications and training on the fly or on demand.

Speaker Logo Brendon Grunewald CEO Moovly

08:30 - 09:00
Five Ways to Caffeinate Your Customer Experience in 2017

Customers are demanding more personalization and they’re making brands pay - by abandoning a brand altogether – if they don’t have a great customer experience at every interaction throughout the buying cycle and across every channel whether physical or virtual. A customer can buy a cup of coffee anywhere, as they say. Not only can your company build and retain customer loyalty through an improved, invigorated customer experience in 2017, you will likely own a valuable strategic advantage over competitors if you invest in that experience today.

Speaker Logo Gene De Libero Digital Marketing Evangelist Sitecore

(Oct 24) Omni-Channel Integration
08:30 - 09:00
Committing to the omni-channel marketing journey

Enjoy insight from Best Buy’s marketing strategy transformation to a personalized omni-channel retailer

Speaker Logo Keith Bryan Senior Vice President - Media, Engagement, & Personalization Best Buy

08:30 - 09:00
Ensure consistent brand messaging, across all channels, no matter where your customer is engaged

Learn how brands align their content messaging to connect with consumers through offline/online channels and devices whilst staying true to their brand voice

Speaker Logo Matthew Fitzgerald Vice President Marketing Hellofresh

08:30 - 09:00
Whole Foods Market: Unifying online and offline activations at the speed of retail

Learn about Whole Foods Market’s approach to aligning instore and online activities to create coherent and compelling omnichannel campaign activations. Discover how multi-channel activations can come to life in a dynamic, decentralized retail environment.

Speaker Logo Nichele Lindstrom Director of Digital Marketing Whole Foods Market

08:30 - 09:00
Multichannel Integration: Putting your customer in the center

Ensure consistent brand messaging, across all channels, no matter where your customer is engaged. Integrate data, evolve technology, upskill your team to position your customer in the middle, and build your approach

Speaker Logo Ana Villegas B2B Marketing Director, North America Commercial Dell

08:30 - 09:00
Create a seamless customer experience through successful omni-channel integration

Hear directly how you can bridge the gaps and offer united brand experiences on all touchpoints of customer engagement, including social media, email marketing, mobile, websites, instore and digital marketing

Speaker Logo Alan Magee Director of Brand Marketing Moe’s Southwest Grill

08:30 - 09:00
Digital Brand Fraud: Blind Spots in Your Digital Transformation Strategy

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms presents opportunities AND risks for brands. Proliferation of digital presence leads to brand fraud that can undermine the ability for the brand to defend its voice and authenticity. We will explore the digital fraud blind spots that every brand should anticipate with technology and process without overextending your team.

Proofpoint Mike Lee Director of Social Media Solutions Proofpoint

08:30 - 09:00
Exceeding Customers’ Expectations in the World of Omnichannel Retailing

Consumers don’t think in the world of online and offline, why should you? Today’s consumer shops with every impulse, fusing both worlds together. Searching, discovering, ordering, shopping, and returning in and out of the store. Learn how one of America’s leading department store chains broke the barriers and implemented a unique omnichannel shopping experience that customers are loving.

ChatMeter Collin Holmes Founder and CEO ChatMeter

08:30 - 09:00
Change is an inside job: from legacy to modern experience

Verizon Fios Miguel Quiroga Vice President of Digital & Innovation Verizon Fios

(Oct 25) Attribution & Insights
08:30 - 09:00
Leverage customer insights to identify gaps, opportunities and inform brand strategy

A deeper understanding of your customer can help build effective strategies for segmentation, product and offerings. Hear creative techniques to extract customer insights, make sense of data and gain a more thorough understanding of customer needs.

Speaker Logo Steven Fuld Senior, Vice President Marketing Sony

08:30 - 09:00
Determine attribution across all channels in the customer journey

With omni-channel shoppers on the rise measuring all customer interactions can prove difficult. In this session, you will learn how to assess your attribution across digital, social, search, email and exposure to brand messages.

Speaker Logo Alexei Milgram Corporate Vice President, Brand Marketing Performance Analytics New York Life Insurance Company

08:30 - 09:00
Marketing Matters: Make sense of data to determine ROI and inform strategic decisions

Discover how marketing is driving business results from linking activities to profitability, ensuring the entire customer journey is accounted for. Maximize your impact, invest appropriately and leverage data to make better business decisions.

Speaker Logo Kerri Westfield Director, Marketing Operations GE Digital

08:30 - 09:00
Tracking and Tagging with Taxonomy for Digital and Traditional Attribution

Speaker Logo Katy Cairo Customer Intelligence Analyst BBVA Compass

08:30 - 09:00
Adaptive Measurement: How to adapt, evolve and thrive

Marketers aspire to full 360-views of their customer and their journey, across all devices, offline and on. But what do you do when you have imperfect data and deal with evolving technology? The truth is every company is different and most marketers face enormous challenges to get to complete data and a single version of the truth. Nancy Smith, CEO of Analytic Partners, will share an Adaptive approach to marketing measurement that provides that clarity now rather than tomorrow. Through case studies, attendees will see how this approach has allowed very different companies with very different challenges adapt, evolve and thrive.

Analytics Partners Nancy Smith President and CEO Analytics Partners

08:30 - 09:00
Get more out of your direct mail campaign with Informed Delivery® notifications

Impressions and impact matter in today’s cluttered marketing world. Informed Delivery® notifications help marketers get the most out of direct mail campaigns by delivering digital and physical impressions from a single mailpiece. What does this mean for you? More responses and more opportunities. Join us to find out how you can make the most of this opportunity to increase interactions with your brand.

United States Postal Service Robert (Bob) E. Dixon Jr, Director, Product Technology United States Postal Service

Keynotes
08:30 - 09:00
Storymaking: The intersection of Art, Science and Necessity

Cut through the clutter and engage connected consumers through storymaking. Learn more on how Mastercard is striving to exceed the expectations of the connected consumer with Raja Rajamannar, Global Chief Marketing & Communications Officer of Mastercard.

Speaker Logo Raja Rajamannar Chief Marketing & Communications Officer Mastercard

08:30 - 09:00
Rethinking Demand Creation

Speaker Logo Peter McGuinness Chief Marketing & Commercial Officer Chobani

08:30 - 09:00
Leveraging Data-Driven Marketing

In recent years data-driven insights have become the heartbeat of a good marketing campaign. But once a brand has those insights, what’s next? Data-driven marketing is so much more than increasing a brand’s conversion rate, it’s an opportunity for brands to create new and customized experiences that feel unique and individualized to each consumer. How can brands create new and authentic experiences, specifically tailored to their audience? In a keynote conversation, Shutterfly’s CMO John Boris will explain the role data-driven marketing plays today and how it’s helped Shutterfly to become a leader in personalization. There’s an art to data-driven marketing and analyzing the right data in the right way, to predict what consumers want next, taking personalization to an entirely new level.

Speaker Logo John Boris Chief Marketing Officer Shutterfly

08:30 - 09:00
Tough Mudder: Inside the innovation that propelled the brand from ‘mud run’ to leading sports media & active lifestyle company

Speaker Logo Jerome Hiquet Chief Marketing Officer Tough Mudder Inc.

08:30 - 09:00
Understand how through storytelling you can create brand advocacy that stands the test of time

Speaker Logo Russell Findlay Chief Marketing Officer Hiscox

08:30 - 09:00
How new technologies from predictive to AI can impact customer experience

Speaker Logo Jackson Jeyanayagam Chief Marketing Officer Boxed

08:30 - 09:00
How purpose-driven marketing has been at the heart of Denny’s revitalization

Speaker Logo John Dillon Chief Marketing Officer Denny's Corporation

08:30 - 09:00
101 Years of Ladies First Omni-Channel Storytelling

Speaker Logo Emily Culp Chief Marketing Officer Keds

08:30 - 09:00
Building Relationships: How Shop Your Way is connecting with and serving millions of members personally, everyday

Today, success in marketing is defined by how well your people work together. In this more real-time, complex, and dynamic market, all strategies and tactics will fall apart if your teams aren't working together effectively. Learn how marketers at Sears Holdings Company are breaking through amid today's crowded digital world to deliver a cohesive, personalized experience across physical and digital touch points. Glean proven techniques used by leading brands to improve how you bring your strategies to life for the consumer.

Opal Bryan Rhoads Head of Strategy Opal

Sears Holdings Corporation B.J. Naedele Chief Commercial Officer, ShopYourWay Sears Holdings Corporation

08:30 - 09:00
Modern Web Design: How Marketers Can Move Faster, Create More, and Stress Less

For far too long launching and maintaining professional quality websites has been an onerous task for marketing teams, holding them back from realizing larger ambitions for their web presence. Hear how today’s web design platforms streamline workflows and maximize the control marketers can take over their web creation program.

Brandcast Chris Schreiber Chief Marketing Officer Brandcast

Purchase the Post-Conference Materials

Event Presentations • Event Audio • On Demand Subscription

(Oct 24-25) Personalization & Experience
08:30 - 09:00
Reach your customers in a unique way with personalized offerings and experiences

Hear how Xfinity by Comcast is personalizing the experience from marketing, design to packages. Learn directly how differentiated brand and product experiences can boost customer interaction and brand favourability.

Speaker Logo Todd Arata Senior Vice President, Brand Marketing Comcast

08:30 - 09:00
Personalize customer interactions, for smarter, local engagement at scale

Customers want to be treated as people, and have high expectations regardless of their channel choice. Building a personalized experience across all points of interaction can increase satisfaction, loyalty and growth. Hear how Hilton optimizes marketing to drive direct booking and build loyalty during the guest path to purchase and beyond.

Speaker Logo Stuart Foster Vice President, Global Brand Marketing Hilton

08:30 - 09:00
PANEL: Personalization at its best

Personalized marketing is a highly effective but largely underutilized strategy. When deciding to personalize marketing, you may consider factors from dynamic content, segmentation, purchase behavior to location. Join us in this panel to learn how these leading brands plan and execute their personalized approach.

Speaker Logo Bill Mitchell Manager, HPE.com Demand Generation and Technology Hewlett Packard Enterprise

Speaker Logo Lara Crystal Co-CEO & Co-founder Minibar Delivery

Speaker Logo Kamini Rangappan Lane Chief Marketing Officer Tradesy

Speaker Logo Matthew Pierce Founder and CEO Versus Systems, Inc.

Moderator: Speaker Logo Drew Neisser Founder & CEO Renegade, LLC

08:30 - 09:00
PANEL DISCUSSION: Bridging physical and digital worlds for maximum impact: How personalized offline experience drives digital engagement and bottom line results

In today's increasingly competitive marketplace, omnichannel consumer brands often invest in online marketing and digital efforts at the expense of implementing personalized offline experiences to "surprise and delight" the consumers they value the most. Hear how these special experiential tactics often yield better results than their digital counterparts and can amplify digital engagement and conversion to even higher levels.

  • What are best practices for bridging personalized physical world experiences with digital ones for your brand?
  • How do real-world personalization tactics help drive digital behavior and bottom lines results online?
  • What roles do design, quality and craftsmanship play in extending your brand offline to delight your customers?

Speaker Logo Keith Bryan Senior Vice President - Media, Engagement, & Personalization Best Buy

Starwood Hotels and Resorts Worldwide Banita Sarwar Associate Director of Digital Personalization Starwood Hotels and Resorts Worldwide

Speaker Logo Matt White Director of Sales Bond

Moderator: beBee, Inc Matt Sweetwood CEO U.S. beBee, Inc

08:30 - 09:00
People over Products: The True Meaning of Innovation

Brands are faced with the challenge of earning and maintaining consumer trust and love. Consumers expect customized, authentic conversations with brands –especially during challenging times. Hear how Samsung has evolved its marketing playbook to revolve around a human-first approach to personalized marketing and rebuilding authentic consumer connections.

Samsung Electronics America Michelle Froah Vice President Marketing Excellence Samsung Electronics America

08:30 - 09:00
Target and engage key influencers as a fundamental brand strategy

As customers become influenced by recommendations, influencer marketing is one of the most effective ways to engage your customer. Influencers gain trust, give credibility and add context to your messaging. Lear n how to collaborate with both influencers and micro influencers and measure their impact

Speaker Logo Davide Moro Vice President Marketing Nespresso

08:30 - 09:00
Optimizing to relevancy: How to go from an overwhelming amount of data to delivering the right message to the right customer at the right time

A methodical approach to data, consumer insights and real-time marketing practices will allow you even greater marketing precision at the most impactful time.

Speaker Logo Stephen Murphy Director of Vehicle Advertising Allstate

08:30 - 09:00
Customer driven marketing: Gather a deeper understanding of your customer for targeted engagement

In a highly competitive environment, focusing on the needs of your customer can give you an edge over your competition.

Identify customer behaviors, persona’s and interests to prepare an integrated marketing plan.

Speaker Logo Justin Racine Director Marketing Geriatric Medical

08:30 - 09:00
Putting your customer at the center: Restoring the Magic of LaGuardia Central Terminal B

Hear How LaGuardia Gateway Partners is creating a guest-centric approach to newly transformed terminal that serves more than 15 million passengers. Ed will draw on his background with Disney and WestJet to share how customer insights can be leveraged to create memorable passenger experiences.

Speaker Logo Ed Baklor Chief Commercial Officer LaGuardia Gateway Partners/Vantage Airport Group

08:30 - 09:00
The Use of AI to Scale Stronger Emotional Customer Relationships

Some believe that automating language and emotion will create an experience that is less human, and thus less ef fective. On the contrary, retailers are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike. Join this session for a demonstration of how Fortune 1000 retail and e-commerce brands are leveraging machine learning technology to create emotional relationships with their audiences.

Persado Greg Dale COO Persado

Under Armour Miriam Washington Kendall Senior Director, Global CRM Under Armour

08:30 - 09:00
How Hipster Santa Granted Holiday Wishes and Record Sales

This campaign was all about how to increase sales in a season when not many people are looking to buy an Airstream. Learn how we created record-breaking results through this boundary-pushing campaign. Through testing new technologies and disruptive creative, we increased leads (and sales) through a targeted, multimedia holiday marketing campaign. We’ll share what we messed up, how we fixed it, and the winning formula for this breakout campaign.

Element Three Tiffany Sauder President Element Three

08:30 - 09:00
Data Driven Personalization: How to Leverage Analytics to Map the Buyer Journey

Today's marketers have access to a large amount of data around how buyers engage with your brand. However, connecting the dots and making sense of that data has historically been a challenge for even the most sophisticated marketing teams. Today, advanced attribution and AI platforms have enabled marketers to connect those dots in order to both deliver a highly personalized customer journey and show marketing's true impact on revenue. Learn what metrics to track throughout the buyer journey to deliver a relevant experience your customers crave, how to tie marketing activities to key business outcomes like revenue, how to look at account-based metrics, and how to put everything together to increase efficiency and engagement across your entire database.

BrightFunnel Dayna Rothman VP of Marketing and Sales Development BrightFunnel

08:30 - 09:00
From the outside in.

The secret sauce for finding customers might start with a map. It might also start with over one billion social posts every day. With simple tools we can tell you who is talking about you, or your competition, and where.

This knowledge can change the way you reach out, the way that you communicate and the experience the customer has when they interact with you. Wouldn’t you like to truly “Uberfy” your business? Wouldn’t you like to know more?

Who needs to see this:

Marketing professionals looking for new ways to connect.

Social media managers

Speaker Logo Karl Swannie CEO Echosec Systems

08:30 - 09:00
Kansas to Oz: Real-time insight meets brand experience

The pressure to be both fast and consumer-centric is mounting. To deliver an ideal brand or product experience, we must undertake more iterative learning--and quickly.

In this session, we'll explore how Keurig Green Mountain transformed their brand and innovation pipeline to conduct more research with the same budget.

Here’s a clue... ZappiStore’s lightning-fast results!

ZappiStore Ryan Barry CRO ZappiStore

Keurig Green Mountain Coffee Logo Sarah Snudden Director of Insights Keurig Green Mountain Coffee

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(Oct 24-25) Content and storytelling
08:30 - 09:00
OPEN Forum: Scale and Longevity in Content Marketing

How American Express OPEN Forum has evolved and continued to grow since launching ten years ago: from its mission-driven content strategy at inception to continuous drive for innovation.

Speaker Logo Courtney Colwell Director of Global Content Marketing American Express

08:30 - 09:00
PANEL: The do’s and don’ts of content creation, curation and messaging

With thousands of content messages being sent every day, your messaging is under extreme pressure to be impactful. During this panel, we will have a honest discussion on what content has proven to work, what content failed and the learnings along the way.

Speaker Logo Raj Munusamy Vice President Content & Messaging, Global Marketing Schneider Electric

Speaker Logo Amy Johnson Vice President, SEO and Content Marketing BBVA

Speaker Logo Amanda Rubin Global Co-Head, Brand and Content Strategy Goldman Sachs

Speaker Logo Kristy Sakai CEO Supertext USA, Inc.

Moderator: Speaker Logo Alyssa Patzius Vice President of Client Experience Influence & Co.

08:30 - 09:00
Create authentic, trustworthy and targeted content

Break through the noise with distinctive and unique content and engage a customer who is tired of traditional marketing. Learn news ways to tell your brand story which is targeted, customer-driven and leverages user-generated content.

Speaker Logo Maurice Herrera Senior Vice President, Head of Marketing Weight Watchers

08:30 - 09:00
PANEL: Break through the noise and engage a customer who is tired of marketing with distinctive and unique content

Speaker Logo Johnelle Whipple U.S. Healthcare Professional Marketing Director RB

Speaker Logo Julie Booth Senior Vice President - Content & Social Citi

Speaker Logo Alice Crowder VP of Marketing The Krystal Company

OneSpot David Brown Chief Strategy Officer OneSpot

Moderator: MuteSix Steve Weiss CEO MuteSix

08:30 - 09:00
The Return of Colonel Sanders: How KFC Reinvented Itself By Returning To Its Heritage

Learn how KFC appealed to a new generation of consumers by redefining their brand purpose, brand voice, and menu of ferings to align with the original vision Colonel Sanders had for the brand over 75 years ago. More specifically, hear direct examples of how KFC engages new audiences through advertising, non-traditional content that brings their brand story to life, and innovative menu offerings.

Speaker Logo George Felix Director of Brand Communications KFC

08:30 - 09:00
Create and scale content the way in which audiences consume it – built for mobile viewing

Here how Marriott increases awareness and engages guests worldwide through dynamic, scalable and original branded content across Facebook, Snapchat, Instagram and messaging apps. Discover how content creation informed by audience insights and channel behavior can drive higher engagement, generate better business results and create raving brand fans.

Speaker Logo Amanda Moore Senior Director, Social & Digital Marketing Loyalty Marriott International

08:30 - 09:00
How Vita Coco Disrupt and Innovate to drive brand leadership

Every brand wants to become the market leader in their industry, but to achieve this you need to be bold, innovative and strategic. Hear how Vita Coco leads disruptive product launches, positions their brand and find new avenues for growth.

Speaker Logo Charles Van Es Vice President Marketing Americas Vita Coco

08:30 - 09:00
Engaging Advertising: How to Create Content That Achieves Millions Of Organic Views Without Any Paid Media.

Organic reach is dead? Then you probably haven’t heard about StoYo before. They’re the Berlin-based, video startup that’s developed a data-driven approach towards storytelling, enabling them to guarantee more than one million organic views per video on any Facebook page.

In times of banner blindness, skip buttons and a constant decline in TV consumption, StoYo gives brands a tool to reach their audience again and for the first time 100% organically. StoYo’s CEO, Patrick Bales, will explain exactly how this unique approach works and share some of his best cases.

StoYo Patrick Bales Founder & CEO StoYo

08:30 - 09:00
Content & Storytelling: M&M’S Engages a New Generation of Fans

M&M’S is always looking to create opportunities for our fans to get involved with the brand in an engaging and innovative way. The future of advertising, and a brand, is not just in its hands, but also in the hands of fans. The reality is that our fans have more influence over the brand story than they have in the past.

So how does an iconic brand with over 75 years of history continue to creatively engage its fans? Learn about the innovative ways M&M’S embraces fan opinions, passions and preferences to spark meaningful interactions with the brand.

Mars Wrigley Confectionery U.S. Tanya Berman Vice President, Chocolate Category Mars Wrigley Confectionery U.S.

08:30 - 09:00
Video Marketing: Case Studies of Real ROI and Mass Personalization

As video becomes the de-facto standard communications format: everyone wants video. Not everyone can make video however, nor can some afford it.

Moovly will present a number of case studies of how its Studio Editor and Bot technology has been used by Brands and Agencies to create and mass personalize Video content for Marketing and Communications and training on the fly or on demand.

Speaker Logo Brendon Grunewald CEO Moovly

08:30 - 09:00
Five Ways to Caffeinate Your Customer Experience in 2017

Customers are demanding more personalization and they’re making brands pay - by abandoning a brand altogether – if they don’t have a great customer experience at every interaction throughout the buying cycle and across every channel whether physical or virtual. A customer can buy a cup of coffee anywhere, as they say. Not only can your company build and retain customer loyalty through an improved, invigorated customer experience in 2017, you will likely own a valuable strategic advantage over competitors if you invest in that experience today.

Speaker Logo Gene De Libero Digital Marketing Evangelist Sitecore

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(Oct 24) Omni-Channel Integration
08:30 - 09:00
Committing to the omni-channel marketing journey

Enjoy insight from Best Buy’s marketing strategy transformation to a personalized omni-channel retailer

Speaker Logo Keith Bryan Senior Vice President - Media, Engagement, & Personalization Best Buy

08:30 - 09:00
Ensure consistent brand messaging, across all channels, no matter where your customer is engaged

Learn how brands align their content messaging to connect with consumers through offline/online channels and devices whilst staying true to their brand voice

Speaker Logo Matthew Fitzgerald Vice President Marketing Hellofresh

08:30 - 09:00
Whole Foods Market: Unifying online and offline activations at the speed of retail

Learn about Whole Foods Market’s approach to aligning instore and online activities to create coherent and compelling omnichannel campaign activations. Discover how multi-channel activations can come to life in a dynamic, decentralized retail environment.

Speaker Logo Nichele Lindstrom Director of Digital Marketing Whole Foods Market

08:30 - 09:00
Multichannel Integration: Putting your customer in the center

Ensure consistent brand messaging, across all channels, no matter where your customer is engaged. Integrate data, evolve technology, upskill your team to position your customer in the middle, and build your approach

Speaker Logo Ana Villegas B2B Marketing Director, North America Commercial Dell

08:30 - 09:00
Create a seamless customer experience through successful omni-channel integration

Hear directly how you can bridge the gaps and offer united brand experiences on all touchpoints of customer engagement, including social media, email marketing, mobile, websites, instore and digital marketing

Speaker Logo Alan Magee Director of Brand Marketing Moe’s Southwest Grill

08:30 - 09:00
Digital Brand Fraud: Blind Spots in Your Digital Transformation Strategy

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms presents opportunities AND risks for brands. Proliferation of digital presence leads to brand fraud that can undermine the ability for the brand to defend its voice and authenticity. We will explore the digital fraud blind spots that every brand should anticipate with technology and process without overextending your team.

Proofpoint Mike Lee Director of Social Media Solutions Proofpoint

08:30 - 09:00
Exceeding Customers’ Expectations in the World of Omnichannel Retailing

Consumers don’t think in the world of online and offline, why should you? Today’s consumer shops with every impulse, fusing both worlds together. Searching, discovering, ordering, shopping, and returning in and out of the store. Learn how one of America’s leading department store chains broke the barriers and implemented a unique omnichannel shopping experience that customers are loving.

ChatMeter Collin Holmes Founder and CEO ChatMeter

08:30 - 09:00
Change is an inside job: from legacy to modern experience

Verizon Fios Miguel Quiroga Vice President of Digital & Innovation Verizon Fios

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(Oct 25) Attribution & Insights
08:30 - 09:00
Leverage customer insights to identify gaps, opportunities and inform brand strategy

A deeper understanding of your customer can help build effective strategies for segmentation, product and offerings. Hear creative techniques to extract customer insights, make sense of data and gain a more thorough understanding of customer needs.

Speaker Logo Steven Fuld Senior, Vice President Marketing Sony

08:30 - 09:00
Determine attribution across all channels in the customer journey

With omni-channel shoppers on the rise measuring all customer interactions can prove difficult. In this session, you will learn how to assess your attribution across digital, social, search, email and exposure to brand messages.

Speaker Logo Alexei Milgram Corporate Vice President, Brand Marketing Performance Analytics New York Life Insurance Company

08:30 - 09:00
Marketing Matters: Make sense of data to determine ROI and inform strategic decisions

Discover how marketing is driving business results from linking activities to profitability, ensuring the entire customer journey is accounted for. Maximize your impact, invest appropriately and leverage data to make better business decisions.

Speaker Logo Kerri Westfield Director, Marketing Operations GE Digital

08:30 - 09:00
Tracking and Tagging with Taxonomy for Digital and Traditional Attribution

Speaker Logo Katy Cairo Customer Intelligence Analyst BBVA Compass

08:30 - 09:00
Adaptive Measurement: How to adapt, evolve and thrive

Marketers aspire to full 360-views of their customer and their journey, across all devices, offline and on. But what do you do when you have imperfect data and deal with evolving technology? The truth is every company is different and most marketers face enormous challenges to get to complete data and a single version of the truth. Nancy Smith, CEO of Analytic Partners, will share an Adaptive approach to marketing measurement that provides that clarity now rather than tomorrow. Through case studies, attendees will see how this approach has allowed very different companies with very different challenges adapt, evolve and thrive.

Analytics Partners Nancy Smith President and CEO Analytics Partners

08:30 - 09:00
Get more out of your direct mail campaign with Informed Delivery® notifications

Impressions and impact matter in today’s cluttered marketing world. Informed Delivery® notifications help marketers get the most out of direct mail campaigns by delivering digital and physical impressions from a single mailpiece. What does this mean for you? More responses and more opportunities. Join us to find out how you can make the most of this opportunity to increase interactions with your brand.

United States Postal Service Robert (Bob) E. Dixon Jr, Director, Product Technology United States Postal Service

Hayley Dunn

Hayley Dunn

Head of Strategy
Incite Group

US: 1 800 814 3459 ex.7236

UK: +44 (0) 207 375 7236

Email: hayley@incite-group.com

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Event Presentations • Event Audio • On Demand Subscription