Your web browser is out of date! We recommend you update your browser to receive the best possible browsing experience.
Download your Brochure
Reserve your place

October 24 - 25, 2017|New York, US

4 in-depth marketing conferences. One Incite Summit.

Take a look at the core themes for 2017 below. 2017 will offer a brand new C-Suite speaker faculty, even more interactive panels and case studies PLUS the latest marketing insights.

Want to see the full session descriptions, speakers to sessions and more? Download the brochure here.


Keynotes
08:30 - 09:00
CMO Symposium: 6 Chief Marketing Officers on the future of their discipline
  • Take the next step with personalization and keep ahead of changing customer expectations
  • How new technologies from predictive to AI can impact customer experience
  • Understand how through storytelling you can create brand advocacy that stands the test of time
Personalization & Experience
08:30 - 09:00
1. Personalize customer touchpoints for smarter, personable interactions at scale

Customers want to be treated as people, and have high expectations regardless of their channel choice. Building a personalized experience across all channels can increase satisfaction, loyalty and growth. Hear how data integration from offline and online channels can impact your engagement.

08:30 - 09:00
2. Customer loyalty and retention marketing success

It is proven that retaining a customer is cheaper than acquiring a new customer. So why aren’t you prioritizing loyalty initiatives? Hear creative examples of how to retain and incentivize customers to engage whilst not distributing what they would already do

08:30 - 09:00
3. Persona targeting – make your content count

Relate to your customers in a way that is exciting with content that matches individual personas. Hear how brands are creating tailored content to customer segments – whist maintaining efficiency.

08:30 - 09:00
4. Customer driven marketing: gather a deeper understanding of your customer for targeted engagement

In a highly competitive environment, focusing on the needs of your customer can give you an edge over your competition. Identify customer behaviors, persona’s and interests to prepare an integrated marketing plan.

08:30 - 09:00
5. Create a local presence where it matters

Generic marketing is becoming a thing of the past, to gain trust local communication is key to capturing your customer’s attention. Learn how to generate a deeper engagement through locally targeted content and segmentation.

08:30 - 09:00
6. Deliver real-time, data-driven engagements to cut through the noise and capture your consumer’s attention

Keeping your customers engaged requires customer-centric, interactive marketing which delivers relevant messages at the right time. Integrating customer behavioral data from all channels along with real-time marketing practices will allow you even greater marketing precision at the most impactful time

08:30 - 09:00
7. How A.I can open new opportunities for marketers

As a marketer, you must explore new technologies to give your team a competitive edge. AI has become a talking point in 2017, but here we will discuss the reality of how predictive and AI can smartly serve customers more efficiently

08:30 - 09:00
8. Engrain mobile in your everyday marketing strategy

With consumers, always on-the-go, marketing to mobile users is a must to get your brand in front of them. You need to look beyond the basics of mobile-optimized sites and implement strategies that will improve user experience. In this session, you will learn new ways of influencing customers through mobile, real-time engagement and located-based targeting

08:30 - 09:00
9. Create unique experiences within existing communities

Get closer to your customer through relevant, targeted community groups for a direct brand-consumer relationship. Hear how companies are creating vibrant communities, engaging locals and extracting insights

08:30 - 09:00
10. Target and engage key influencers as a fundamental brand strategy

As customers become influenced by recommendations, influencer marketing is one of the most effective ways to engage your customer. Influencers gain trust, give credibility and add context to your messaging. Learn how to collaborate with both influencers and micro influencers and measure their impact

Content and storytelling
08:30 - 09:00
1. Create credible, trustworthy and targeted content

Break through the noise and engage a customer who is tired of marketing with distinctive and unique content. Learn news ways to tell your brand story which is targeted and customer-driven.

08:30 - 09:00
2. Scale content and maintain quality

As a content marketing continues to grow, so does the pitfalls of scaling to various channels. Hear how you can increase content productivity, whilst maintaining high quality, differentiated content that still relates to local customers across all platforms

08:30 - 09:00
3. The Power of Visual storytelling

Video offers the opportunity to tell your brand story in an authentic, emotive and educational manner. Hear from brands who are embracing video to create live and gripping stories that touch consumers on another level

08:30 - 09:00
4. Purpose-driven marketing: create build a common purpose, mission and culture

Engage customers through mutual interests to form a unique bond which sets you aside from competition

08:30 - 09:00
5. KFC’s journey to brand positioning, engaging new audiences and storytelling

Learn how KFC have refined their brand purpose, voice and offerings to represent their heritage.

More specifically, hear direct examples of how KFC engages new audiences through advertising and content that brings their story to life. Plus, how KFC innovate food offerings to offer new, targeted experiences.

08:30 - 09:00
6. Understand the impact of your content

With a constant demand for content, you need to ensure you are efficient as possible. Gain an understanding of the best measurement strategies to understand previous performance to inform future creative deliverables

08:30 - 09:00
7. How employer brand marketing can impact consumer branding

Differentiate your company through talent, increased employee engagement and culture. Build a brand that is consistent across its core values to ultimately promote the value of your brand creating positive relationships between consumer, employees and brand

08:30 - 09:00
8. Native advertising

Learn how native advertising is the best way to get your message in front of the right people

Omni-Channel Integration
08:30 - 09:00
1. Ensure consistent brand messaging, across all channels, no matter where your customer is engaged

Learn how brands align their content messaging to connect with consumers through offline/online channels and devices whilst staying true to their brand voice

08:30 - 09:00
2. Create a seamless customer experience through successful omni-channel integration

Hear directly how you can bridge the gaps and offer united brand experiences on all touchpoints of customer engagement, including social media, email marketing, mobile, websites, in-store and digital marketing

08:30 - 09:00
3. The modern marketing department: shape your internal team through education, training and collaboration

With a larger marketing team than ever it is crucial that you review if you are getting the most from your team. Build an agile, efficient and unified team by redefining current roles, responsibility’s, competencies and structure.

08:30 - 09:00
4. How to truly transform digitally

How to truly embed digital to take advantage of new engagement opportunities

Attribution & Insights
08:30 - 09:00
1. Leverage customer insights to identify gaps, opportunities and inform product strategy

A deeper understanding of your customer can help build effective strategies for segmentation, product and offerings. Hear creative techniques to extract customer insights, make sense of data and gain a more thorough understanding of customer needs.

08:30 - 09:00
2. Determine attribution across all channels in the customer journey

With omni-channel shoppers on the rise measuring all customer interactions can prove difficult. In this session, you will learn how to assess your attribution across digital, social, search, email and exposure to brand messages.

08:30 - 09:00
3. Understand your customers experience through analytics

Data can be a powerful tool when used to drive actions. Uncover how your customer engages with your brand to identify improvements along the online and offline customer journey

08:30 - 09:00
4. Make sense of data to determine ROI

Discover how marketing is driving business results from linking activities to profitability, ensuring the entire customer journey is accounted for.

08:30 - 09:00
5. How to measure attribution for local marketing campaigns

As your spread your marketing efforts across multiple geo-graphic locations, understand local impact becomes increasingly important. Discover how to review both online and offline attribution to local engagement

Keynotes
08:30 - 09:00
CMO Symposium: 6 Chief Marketing Officers on the future of their discipline
  • Take the next step with personalization and keep ahead of changing customer expectations
  • How new technologies from predictive to AI can impact customer experience
  • Understand how through storytelling you can create brand advocacy that stands the test of time

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Personalization & Experience
08:30 - 09:00
1. Personalize customer touchpoints for smarter, personable interactions at scale

Customers want to be treated as people, and have high expectations regardless of their channel choice. Building a personalized experience across all channels can increase satisfaction, loyalty and growth. Hear how data integration from offline and online channels can impact your engagement.

08:30 - 09:00
2. Customer loyalty and retention marketing success

It is proven that retaining a customer is cheaper than acquiring a new customer. So why aren’t you prioritizing loyalty initiatives? Hear creative examples of how to retain and incentivize customers to engage whilst not distributing what they would already do

08:30 - 09:00
3. Persona targeting – make your content count

Relate to your customers in a way that is exciting with content that matches individual personas. Hear how brands are creating tailored content to customer segments – whist maintaining efficiency.

08:30 - 09:00
4. Customer driven marketing: gather a deeper understanding of your customer for targeted engagement

In a highly competitive environment, focusing on the needs of your customer can give you an edge over your competition. Identify customer behaviors, persona’s and interests to prepare an integrated marketing plan.

08:30 - 09:00
5. Create a local presence where it matters

Generic marketing is becoming a thing of the past, to gain trust local communication is key to capturing your customer’s attention. Learn how to generate a deeper engagement through locally targeted content and segmentation.

08:30 - 09:00
6. Deliver real-time, data-driven engagements to cut through the noise and capture your consumer’s attention

Keeping your customers engaged requires customer-centric, interactive marketing which delivers relevant messages at the right time. Integrating customer behavioral data from all channels along with real-time marketing practices will allow you even greater marketing precision at the most impactful time

08:30 - 09:00
7. How A.I can open new opportunities for marketers

As a marketer, you must explore new technologies to give your team a competitive edge. AI has become a talking point in 2017, but here we will discuss the reality of how predictive and AI can smartly serve customers more efficiently

08:30 - 09:00
8. Engrain mobile in your everyday marketing strategy

With consumers, always on-the-go, marketing to mobile users is a must to get your brand in front of them. You need to look beyond the basics of mobile-optimized sites and implement strategies that will improve user experience. In this session, you will learn new ways of influencing customers through mobile, real-time engagement and located-based targeting

08:30 - 09:00
9. Create unique experiences within existing communities

Get closer to your customer through relevant, targeted community groups for a direct brand-consumer relationship. Hear how companies are creating vibrant communities, engaging locals and extracting insights

08:30 - 09:00
10. Target and engage key influencers as a fundamental brand strategy

As customers become influenced by recommendations, influencer marketing is one of the most effective ways to engage your customer. Influencers gain trust, give credibility and add context to your messaging. Learn how to collaborate with both influencers and micro influencers and measure their impact

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Content and storytelling
08:30 - 09:00
1. Create credible, trustworthy and targeted content

Break through the noise and engage a customer who is tired of marketing with distinctive and unique content. Learn news ways to tell your brand story which is targeted and customer-driven.

08:30 - 09:00
2. Scale content and maintain quality

As a content marketing continues to grow, so does the pitfalls of scaling to various channels. Hear how you can increase content productivity, whilst maintaining high quality, differentiated content that still relates to local customers across all platforms

08:30 - 09:00
3. The Power of Visual storytelling

Video offers the opportunity to tell your brand story in an authentic, emotive and educational manner. Hear from brands who are embracing video to create live and gripping stories that touch consumers on another level

08:30 - 09:00
4. Purpose-driven marketing: create build a common purpose, mission and culture

Engage customers through mutual interests to form a unique bond which sets you aside from competition

08:30 - 09:00
5. KFC’s journey to brand positioning, engaging new audiences and storytelling

Learn how KFC have refined their brand purpose, voice and offerings to represent their heritage.

More specifically, hear direct examples of how KFC engages new audiences through advertising and content that brings their story to life. Plus, how KFC innovate food offerings to offer new, targeted experiences.

08:30 - 09:00
6. Understand the impact of your content

With a constant demand for content, you need to ensure you are efficient as possible. Gain an understanding of the best measurement strategies to understand previous performance to inform future creative deliverables

08:30 - 09:00
7. How employer brand marketing can impact consumer branding

Differentiate your company through talent, increased employee engagement and culture. Build a brand that is consistent across its core values to ultimately promote the value of your brand creating positive relationships between consumer, employees and brand

08:30 - 09:00
8. Native advertising

Learn how native advertising is the best way to get your message in front of the right people

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Omni-Channel Integration
08:30 - 09:00
1. Ensure consistent brand messaging, across all channels, no matter where your customer is engaged

Learn how brands align their content messaging to connect with consumers through offline/online channels and devices whilst staying true to their brand voice

08:30 - 09:00
2. Create a seamless customer experience through successful omni-channel integration

Hear directly how you can bridge the gaps and offer united brand experiences on all touchpoints of customer engagement, including social media, email marketing, mobile, websites, in-store and digital marketing

08:30 - 09:00
3. The modern marketing department: shape your internal team through education, training and collaboration

With a larger marketing team than ever it is crucial that you review if you are getting the most from your team. Build an agile, efficient and unified team by redefining current roles, responsibility’s, competencies and structure.

08:30 - 09:00
4. How to truly transform digitally

How to truly embed digital to take advantage of new engagement opportunities

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown

Attribution & Insights
08:30 - 09:00
1. Leverage customer insights to identify gaps, opportunities and inform product strategy

A deeper understanding of your customer can help build effective strategies for segmentation, product and offerings. Hear creative techniques to extract customer insights, make sense of data and gain a more thorough understanding of customer needs.

08:30 - 09:00
2. Determine attribution across all channels in the customer journey

With omni-channel shoppers on the rise measuring all customer interactions can prove difficult. In this session, you will learn how to assess your attribution across digital, social, search, email and exposure to brand messages.

08:30 - 09:00
3. Understand your customers experience through analytics

Data can be a powerful tool when used to drive actions. Uncover how your customer engages with your brand to identify improvements along the online and offline customer journey

08:30 - 09:00
4. Make sense of data to determine ROI

Discover how marketing is driving business results from linking activities to profitability, ensuring the entire customer journey is accounted for.

08:30 - 09:00
5. How to measure attribution for local marketing campaigns

As your spread your marketing efforts across multiple geo-graphic locations, understand local impact becomes increasingly important. Discover how to review both online and offline attribution to local engagement

Hayley Dunn

Hayley Dunn

Head of Strategy
Incite Group

US: 1 800 814 3459 ex.7236

UK: +44 (0) 207 375 7236

Email: hayley@incite-group.com

Download the detailed event brochure

Complete speaker line-up • Program for all tracks & sessions • Audience breakdown