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Awards Ceremony June 15th|Marriott Brooklyn Bridge|New York, US

People's Choice Award - Corporate Social Media Leader Of The Year

Last year’s Winner



Jennifer Dominiquini

Jennifer Dominiquini

Chief Marketing and Digital Sales Officer, BBVA Compass

Jennifer Kelly Dominiquini came to BBVA Compass in 2014 and is the Chief Marketing & Digital Sales Officer, where she is helping guide the digital transformation and rebranding of the bank. She is responsible for all marketing, online account activation, digital sales and analytics for the Sunbelt-based financial institution. Dominiquini and her team are part of the Business Development unit.

BBVA Compass believes that everyone deserves a bright future. #BrightFutures is a omnichannel branding platform, rooted in social media. Built to develop awareness and consideration through the delivery of the brand value proposition in bettering the local and global communities - directly impacting the lives of our clients as we are banking on a brighter future.

As a real-time, visible demonstration of our #BrightFutures commitment, we encourage our communities to #LiveBright everyday. Through key moments that delight our clients, we are making our brand tangible through exclusive and memorable touchpoints that grow our positive sentiment.

Our social media efforts in 2015 and now in 2016, founded in the BBVA Compass brand and supported by our #BrightFutures marketing efforts, sponsorships and partnership activations, and our #LiveBright moments are how we are maximizing our social media reach and increasing positive engagement daily.

Last year’s Finalists



Tony Fernandes

Tony Fernandes

Group CEO, AirAsia

Tony Fernandes is one of the two co-founders of AirAsia, the low-cost airline in Malaysia in 2001.The AirAsia social media started in late 2008 with a humble corporate blog and today it has grown to over 37.3 million fans across the world on 12 social media platforms – and it all begun with Tony saying “Social is the future. Let’s get on it” to the social media team.

Being an avid social media user, he’s quick to follow the latest social media trends, for example, doing live broadcast via Periscope and being the first to announced that AirAsia planes are now equipped with Wi-Fi by sending his first tweet from 30,000 ft from above sea level to share his excitement with his fellow Twitter followers

There’s a saying that a true leader shines in times of crisis, and this has been being proven by Tony during the tragedy of QZ8501. While many corporate leaders would shy away from social media during crisis, Tony has done something that’s not seen often where he tweets actively on updating his Twitter on the incident from the recovery efforts, his concerns for those onboard, his employees and the public. He expressed his emotions openly, which again, would leave his PR team worried but he insists on keeping it at what he does best on social – be real, be humane and this is what make him really unique and a true social media leader of the year.

Dan Gingiss

Dan Gingiss

Head of Digital Marketing Digital Center of Excellence, Humana

Dan’s career has consistently focused on delighting customers, and has spanned multiple disciplines including social media, digital design and experience, marketing, customer service, and product development.

In the past year, Dan has become one of the premier thought leaders in the social customer service space. He launched the Focus on Customer Service podcast, a first-of-its-kind look at brands who are at the forefront of delivering amazing experiences to their customers on social media. (The podcast can be found on iTunes, Stitcher, and SoundHound.) He also was the first-ever Customer Service Track Leader and a featured speaker at Social Media Marketing World, the largest social media conference in the U.S. He was recently named to the "25 CX Influencers You Should Know" list by TandemSeven, and the “50 Social Media Marketing Influencers to Follow” list by TopRank Marketing.

Dan directly and significantly contributed to Discover Card’s #1 ranking the J.D. Power Credit Card Customer Satisfaction Index, as well as Best Social Media Customer Care Program at the IQPC Call Center Excellence Awards. He is now the Head of Digital Marketing for Humana, where he leads a stellar social media team that was first in the healthcare industry to launch Facebook Live video, a live social media Q&A session, and Facebook 360 virtual reality video.

Dan holds a B.A. in psychology and communications from the University of Pennsylvania, and an M.B.A. in Marketing and Strategy from the Kellogg School of Management at Northwestern University. You can find him on Twitter at @dgingiss.

James Royer

James Royer

Director of Digital Media & Strategy, Kansas City Chiefs

James is entering his second season as the Director of Digital Media and Strategy for the Kansas City Chiefs. In this role, he oversees all digital platforms, from content, social media and mobile initiatives.

Previously, James served as the Director or Digital and Social Media for the Tampa Bay Lightning from 2011 to 2015, where he spent four seasons and helped build the NHL franchise into a leader in the social space.

Upon arriving in Kansas City in March of 2015, James has quickly led the efforts to position the Chiefs not only as a leader in sports, but in the digital industry. This is evidenced by being recognized the only pro sports team to be named in the Top 10 on Jonah Berger’s and Digitas LBi’ Contagious index for Facebook engagement and virality along the likes of Starbucks, Humans of New York City and Mary Kay. The Chiefs also finished among the Top 10 among all NFL teams in Facebook and Twitter engagement, earning a No. 2 overall Facebook ranking within the league.

This was highlighted omni-channel campaigns such as the Chiefs first ever trip to London with an innovative #KingdomsUnite campaign that helped the team gain over 52,000 new international social followers from the game at Wembley Stadium against the Detroit Lions.

Overall, the Chiefs social following grew 21.3% in the last year and web site traffic increased 43.5%. James initiated a paid social advertising strategy that helped increase digital revenue by 65.9%.

James also volunteers to help teach Kansas City-based non-profit organizations and churches social content strategies and employ best practices.

Gregor Garn

Gregor Garn

Head of Social Media, Siemens AG

Siemens builds reputation and trust by holistically managing its digital footprint through contributing to the daily news stream and conversations in real-time. Using the advantage of each social media platform we generate added value to the shared content and reach our target audience in a more efficient way.

Base for our success on LinkedIn and Social Media in general is the spirit of collaboration and our cross-country approach, which is deeply rooted in the Siemens organization. Most of the contents are produced in-house by our global editorial team spanning across multiple business units, time zones, countries and continents.

As an example of Siemens’ whole Social Media Strategy we want to highlight a few key facts about Siemens on LinkedIn. Out of the 30 major German companies trading on the Frankfurt Stock Exchange Siemens is the most successful on LinkedIn. With our global profile and our associated Showcase Pages we reach an audience of more than 1 Million followers. Covering corporate topics, local news, employer branding messages and product news, creating over 10 Million impressions every month. We leverage this resource for all of our strategy goals. On a campaign basis we use the efficient amplification of our strong LinkedIn Channels to drive traffic and generate leads. (Depending on our campaign goals around 50.000 visits per month). Through our constant work we established a valuable communication channel with an active community of professionals who amplify our brand messages through their own channels. Our community grows constantly by about 30.000 new followers every month. The majority of our community members on LinkedIn are on Senior, Manager or Director-Level, over 87 percent are non-employees of Siemens.

Gavin Donovan

Gavin Donovan

Head of Social Media, Trend Micro

Gavin Donovan is the head of social media at Trend Micro, a global cybersecurity company. He has a passion for social media and is able to quickly grasp business needs and develop strategies to meet those needs using social media.

He recently executed a campaign to promote Trend Micro’s sponsorship of the Canada National team during FIFA Women’s World Cup, earning 54,706 engagements and 4,389,048 impressions of the brand’s hashtag mentions during the 30 day period. During the games, 80 percent of the hashtag mentions were by the brand’s audience and only 20 percent by Trend Micro, a feat difficult to accomplish.

Gavin is continually looking for opportunities to partner with departments and help them achieve their goals. One recent campaign resulting from such a partnership generated more than 50,000 clicks to a branded microsite in two weeks. Another video campaign initiated by Trend Micro’s CEO gained 142,000 video views on social media alone, thanks to Gavin’s strategy and guidance. Gavin also recently taught eight sessions at the company‘s national sales conference to educate its sales teams about how to use social in developing relationships, cultivating leads and closing deals.

With the help of his leadership, Trend Micro’s social channels increased 356 percent, audience size increased 20 percent and impressions increased 63 percent year over year in 2015. Additionally, blog visitors increased 33 percent, page views increased seven percent and total sessions increased 24 percent year over year in 2015.

Social media is interlaced in Gavin’s every day life, not just at work, but outside the office as well. He regularly volunteers as a speaker for the Social Media Strategies Summit, where social media leaders from various companies learn from his expertise. He also volunteers as a speaker at universities, where he speaks about social media as a career and inspires students who exhibit the talent needed to pursue it as a career. He shares a love of soccer with one of Twitter’s developers, which leads him to regularly tweet with him during Arsenal games. Among his #DadClothes (as he calls it), you’ll find T-shirts from different social media platforms and tools that he supports. As the head of Trend Micro social, a father of two, and an inspiration to many, Gavin personifies the term “social media” and is the perfect candidate for this year’s Corporate Social Media Leader of the Year.

Kimarie Matthews

Kimarie Matthews

Senior Vice President, Wells Fargo Virtual Channels Social Care & Capabilities

More information coming soon...

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