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Speaker Interview: Jennifer Dominiquini on Developing a Customer-Centric Social Media Strategy

Tamsin Oxford, (Apr 9, 2015)

The Incite Group spoke with Jennifer Dominiquini, Chief Marketing and Client Experience Officer at BBVA Compass on the importance of developing a rich, customer-centric social media strategy.

Storytelling in Marketing: An Art, Proven by Science

Jessica Walrack, (Apr 8, 2015)

Can storytelling overcome the modern day obstacles marketers face and gain customer buy-in?

10 Reasons Programmatic is Changing the World

Brynn Smith-Raska, (Apr 8, 2015)

Everywhere we look, there it is: bold pronouncements that programmatic is completely upending the world of advertising. It's changing how we view ads as consumers and how we buy and sell inventory as advertisers. It's morphing the relationship between agencies and brands and forcing rapid acquisition of new tech capabilities. In a nutshell, it's a game changer.

Inside Google Plus

David Howell, (Apr 8, 2015)

The death knell of Google+ has been sounded almost on an annual basis. However, with Google reorganising its management of the network, does Google+ have a future?

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 8, 2015)

Why consumers unlike a brand. How sharing images continues to dominate social network sharing and how successful has Instagram been in the UK?

L'Oreal's Strategy for Social Listening Success

Priya W., (Apr 7, 2015)

Listening to their customers has become key to L'Oreal's innovation strategy.

The Strange New Age of the Social Media Publicity Stunt

Matt Pigott, (Apr 6, 2015)

Brands collaborate more than ever to build buzz online, but does it always pay off?

Five Misconceptions About Instagram Marketing

Tess Pajaron, (Apr 1, 2015)

While Instagram is a very visual, buzzy, and unique social channel, there are more things you can do for your business on this platform than you might have assumed.

The USM News Roundup: Latest Social Media News

Liam Dowd, (Apr 1, 2015)

Facebook likes top social actions. Why brands are choosing Instagram over Facebook, and the future of digital ad spending.

Put Your Customers to the Test on Social

Stephanie Faris, (Mar 31, 2015)

3 examples of how brands are running their ideas by their audience first to find out whether they'll be a hit or a flop.

#McDStories, or: How Not Run a Twitter Campaign

adaptive, (Mar 30, 2015)

Lessons learned from every Social Media Manager's worst nightmare.

A Healthy Following: What Brands Can Learn from a Social Media Fitness Sensation

adaptive, (Mar 30, 2015)

Lessons learned from a key example of great social media success.

Activision on Social Media: Relevance is Key

adaptive, (Mar 25, 2015)

In an interview with Jonathan Anastas, VP of Digital and Social Marketing at Activision, he explains their approach to making relevant posts, and how they decide what is, in fact, relevant.

The Theory of (Programmatic) Everything

Alexander Cherry, (Mar 25, 2015)

What best characterizes media transactions in 2015: fragmentation or convergence?

Apple Watch: Is It Right for Your Brand?

Matt Pigott, (Mar 23, 2015)

Knee-jerk reactions to early consumer euphoria and jumping on the bandwagon may prove unprofitable in the long run. In our previous post  about...

Social Customer Service, Part 3: Getting Personal with Whole Foods

adaptive, (Mar 19, 2015)

Putting on the super social media cape and engaging with customers is all in a day’s Whole Foods work

Inside YouTube

adaptive, (Mar 19, 2015)

As video continues as the most shared type of content across social media channels, YouTube should be at the heart of all corporate marketing.

How Big Brands Are Killing It With Influencer Marketing

Tamar Weinberg, (Mar 18, 2015)

Say goodbye to traditional advertising. Today, brands are getting access to audiences in new and innovative ways. One of the most powerful ways to...

Apple Watch: Why Marketers Must Take Note

Matt Pigott, (Mar 17, 2015)

Since Tim Cook’s announcement of the imminent launch of the Apple Watch (AW), every company that needs or has a social app has been looking for an...

Premium is Dead. And Programmatic Killed It.

Alexander Cherry, (Mar 13, 2015)

There is scarcely a concept in the entire world of media transactions so often and so longingly invoked as the promised land of Premium. Brands and...

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