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Social media job titles make me want to vomit

Nick Johnson, (May 5, 2011)

Too many social media job titles make practitioners sound like children. Something that has been irritating me increasingly over the last few weeks is the amount of ridiculous social-media based j...

Our second Corporate Social Media Summit has launched - with Kodak, Southwest, Coca Cola, Dell and a 95% approval rating..

Nick Johnson, (Feb 22, 2011)

Hi guys, Lots of posts today - but I reckon this is the one I'm most excited about. Our 2011 Corporate Social Media Summit New York has launched. And it's bigger and better than 2010. I'm absolutel...

73% of companies plan on using social media for customer service by end of 2011 - and other stories...

Nick Johnson, (Feb 22, 2011)

Hi everyone, After a long (slightly longer than planned, actually) gestation, the first State of Corporate Social Media briefing is ready and waiting to be downloaded. If you've already requested a...

Umbro on using the data generated by social media to inform brand strategy

Nick Johnson, (Dec 9, 2010)

Hi everyone, Quick heads up - we've just released the first free presentation from last month's Corporate Social Media Summit Europe. It's from Tom Burrow and Stephen Corlett at Umbro, Head of Soci...

The Corporate Social Media Survey - please fill in and pass on!

Nick Johnson, (Nov 26, 2010)

Hi everyone, As the end of the year draws close, I thought now would be an opportune time to conduct a short survey on corporate social media use. I'll be sending this out to as many social media p...

#csm10 - some of the best bits

Nick Johnson, (Nov 23, 2010)

Hi everyone, It has taken me four days, but I'm finally able to sit down and do a short blog on last week's Corporate Social Media Summit. There's a more thorough review in the works but it's not q...

Tuesday Update: Are Skittles really bigger than Britney and Gaga??

Nick Johnson, (Nov 2, 2010)

Hi everyone, Lots of interesting movements for corporate social media news last week, just see below Facebook and  PayPal get hitched Proving yet again that it is at the forefro...

just how much should Gap listen to their consumers about their logo?

Nick Johnson, (Oct 12, 2010)

OK, so social media's supposed to be a great tool for you to have a conversation with your consumers. Fine.   But how much should you listen? Gap have been in the news recently. A week or so ago,...

Foursquare 2.0's unnoticed gamechanger?

Nick Johnson, (Sep 21, 2010)

Hi again everyone. I'm getting back into the swing of things after a holiday. Sorry it has taken so long. Anyway , I don't know whether you noticed - in al the furore about the revelation that the...

How big is social media in the UK? STATS

Nick Johnson, (Jul 30, 2010)

A social media consultancy - Simply Zesty - are opening up a UK office so have compiled a video on the state of the 'social media market' in the UK. Really interesting - and a wonderfully good fit...

making sense of the wealth of info at a social media director's fingertips

Nick Johnson, (Jul 15, 2010)

Continuing my approach of sharing the wealth, I've embedded below some slides from Stefan Heeke. Stefan is Director of Interactive Communications at Siemens - and spoke at the Corporate Social Medi...

"Social networking is a means to an end. You need to understand what that end is."

Nick Johnson, (Jul 9, 2010)

I've just been reading a slideshow that a Google staffer has put out recently. The basic premise is that Facebook does not accurately reflect 'real social networks'. When you 'friend' someone on Fa...

comment and content from around the web on the Corporate Social Media Summit 2010

Nick Johnson, (Jun 18, 2010)

Hi everyone,I've just returned our inaugural Corporate Social Media Summit in the USA after an absolutely great couple of days. There was a fantastic community of social media practitioners in a...

4 weeks, 1 post - and the shattering of a Google Analytics mystery...

Nick Johnson, (May 28, 2010)

Hello again. Sorry about the delay. I've been busy, honest - running this and then preparing for this - which has rather taken on a life of it's own recently. We've got about 130 attendees so far, ...

An interview with yours truly (!)

Nick Johnson, (May 28, 2010)

Yesterday, Rohit Bhargava put up an interview with me on his blog. The interview focuses on what I've learnt from marketing the Corporate Social Media using social media channels. It refers to thi...

"Just because you think about your company 24/7 doesn’t mean everyone else does"

Nick Johnson, (May 26, 2010)

By way of an apology for my frankly inexcusable lack of posts, below is a short interview with Bill Tolany, Head of Integrated Media at Whole Foods Market. Bill is speaking with us in the run-u...

CHARTS: twitter/external eshot correlation, and lack of a twitter/new contacts correlation

Nick Johnson, (Apr 14, 2010)

Some charts, from the statistics I've been gathering over the last few weeks. [gallery link="file"] So, there are three charts above. The first chart shows 'everything'. It tracks my weekly we...

What seems to be a random drop in the power of social media marketing

Nick Johnson, (Apr 13, 2010)

It appears that I am being overcome by my workload - profound apologies for my lack of post last week. If we can all say that it was planned all along as part of my Easter break, I would be much ob...

has social media just become more useful than email marketing?

Nick Johnson, (Mar 31, 2010)

It started to look that way last week, so I would assume that you have been waiting with baited breath for this week's results. It represents far more of an 'acid test' for social media marketing ...

week two - more of the same?

Nick Johnson, (Mar 22, 2010)

...and here's me thinking I'd be able to post interesting little gobbets of observation throughout the week, and then do a nice summing up at the end. It hasn't quite panned out like that. Anyway,...

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