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Nick Johnson, (Oct 25, 2011)
Hi everyone, Hope you're all having a good week, and welcome to this edition of our Tuesday Update. On to business... How to react when your employees complain via Facebook It has alway...
Nick Johnson, (Oct 18, 2011)
Hello everyone, It's been a really busy week, but we've got some fantastic stories for you. Happy Tuesday! Provisional results from the #scsm12 released Every year we put together our 'State o...
Nick Johnson, (Oct 11, 2011)
Hi all, Hope you're well! Four posts and a request for help this week: Social media customer service is a failure And that's according to Frank Eliason, formerly @comcastcares and now SVP o...
Nick Johnson, (Sep 27, 2011)
Hi everyone, As you may know, the whole USM team has been researching social media trends and growth areas for 2012. I wanted to share a few of the broad conclusions we came to last week when we...
Nick Johnson, (Sep 23, 2011)
This article was written by Alex Wilson What is gamification? Gamification is a growing aspect of business marketing, often making use of social media to engage existing and potential customers...
Nick Johnson, (Sep 13, 2011)
Hi all, Some great content this week - focusing on how to get better engagement on your Facebook page; some predictions on social media adoption over the next year; how to use Facebook for custo...
Nick Johnson, (Sep 6, 2011)
Hi everyone, and welcome to your latest installment of our Tuesday Update.This week we’re covering stories about Toyota, HSBC and Ariel, along with an assessment of the power of negative reviews....
Nick Johnson, (Aug 30, 2011)
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!...
Nick Johnson, (Aug 30, 2011)
Hi all, This week's Tuesday Update features an in-depth look at recent forays into social from IKEA and The VMAs, 15 other recommended social media case studies; info on Klout's most recent additi...
Nick Johnson, (Aug 30, 2011)
IKEA have recently launched their ‘Go Happy To Bed’ campaign - which focuses on an integration of Facebook Connect with YouTube. After a short introductory video, the campaign asks to connect ...
Nick Johnson, (Aug 23, 2011)
Hi everyone, We've got three great case studies for you this week, along with a news piece and an introduction to the second of our "Great Social Media Experiments". Case Studies Topshop and SCVNG...
Nick Johnson, (Aug 23, 2011)
We at USM are obviously interested in the impact social media has on marketing strategies (it's why we've produced this). So we've recently kicked off a new experiment, to try to assess the value o...
Nick Johnson, (Aug 11, 2011)
This is a special report from Rachel Stine - in collaboration with Ethical Corporation Only eight months into the year, Barbie has already accomplished an impressive number of personal and caree...
Nick Johnson, (Jul 19, 2011)
Google+ for Chief Marketing Officers (and anyone who works in marketing for big corporates) One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten poi...
Nick Johnson, (Jul 19, 2011)
The rise of social media has changed customer service beyond recognition. In today’s competitive landscape, customer service is more important than ever. A company’s reputation for satis...
Nick Johnson, (Jul 19, 2011)
Whilst car manufacturers like Ford, General Motors and Toyota have long been active - and successful - on social networks, Spanish car maker Seat is only just dipping its toe in the water. They'...
Nick Johnson, (Jul 12, 2011)
Hi all,A lot to cover this week - so straight to it:5 case studies on how to use gamification at your company The buzzword of the year has been covered with practical case studies (just as we like ...
Nick Johnson, (May 31, 2011)
Hi all, Hope you're all well and feeling suitably refreshed after the long weekend! I spent about eight hours stationary on a motorway (highway), so mixed results for me... Anyway, onto our key sto...
Nick Johnson, (May 24, 2011)
Hi all, Another roundup of the big social media stories this week, starting with Mercedes Benz Tweet Race Case Study Quick set of results from Mercedes Benz’s recent ‘Tweet Race’ campaign on ...
Nick Johnson, (May 24, 2011)
There simply aren’t enough great examples of B2B Social Media out there. Having spent the past few months deep in the world of research speaking to just about every B2B company in the United Stat...