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Key steps to integrate social media into your customer service

adaptive, (Feb 29, 2012)

[U]sing social media as promotional collateral is of course an excellent idea, but the sheer amount of blatant sales messages is starting to put a lot of people off. Nobody believes in free iPads a...

This week's Wednesday update including H&M on Google+, Nissan crowd sourcing and m-commerce success

adaptive, (Feb 22, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week…

Practitioner Interview: Autodesk

adaptive, (Feb 22, 2012)

Dan Zucker, Social Media Manager, Autodesk Dan leads a cross-functional effort to operationalize social media at Autodesk. His work involves guiding the corporate social media strategy, creating t...

How Businesses Sell on Facebook

adaptive, (Feb 16, 2012)

[L]aunched in November, Shopcade is the first-of-its-kind Facebook shopping application that has over 40 million products from over 20,000 brands within it. It has disrupted the f-commerce space as...

This week’s Wednesday update with bald Barbie, personalised soup and virtual currency

adaptive, (Feb 1, 2012)

Hi all, Hope everyone is well? Plenty of news across the social web this week… LinkedIn and Twitter ad revenue will slow [A]ccording to a new report from eMarketer, the ad revenues of two...

Buying Facebook fans: quantity or quality – both or neither?

adaptive, (Jan 27, 2012)

A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data? [F]acebo...

Facebook selling: changing the face of retailing?

adaptive, (Jan 18, 2012)

Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel It’s a cliché, of course, but the speed with w...

This week’s Tuesday update with bad reviews are good, inbound marketing advice and tracking Facebook page growth

adaptive, (Jan 17, 2012)

Hi all, Hope everyone is well? Your news update across the social web this week… Social media proliferation out of control in corporations [A] report just out from Jeremiah Owyang of the ...

How trending can impact overall market penetration and conversion

adaptive, (Jan 9, 2012)

Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business...

Understanding the ROI of social media

adaptive, (Dec 19, 2011)

ROI has been one of the major focus points when organisations attempt to measure the success of their social media activity, but can traditional ROI measures offer reliable metrics in the social sp...

'Discountitus' and reputation tarnishing

adaptive, (Dec 13, 2011)

One of the fundamental components of an organisation’s presence on social media networks is to protect their reputations. Trust is emerging as a vital part of a business’ social media interacti...

Semantic social marketing: the next big thing?

adaptive, (Dec 13, 2011)

The semantic social web has the potential to change the way businesses market to individual customers. Will consumers – and networking sites - be willing to share enough information to make it a ...

It’s a conversation, not a campaign: How to move beyond marketing to truly leverage social’s power

adaptive, (Dec 6, 2011)

Social media can be your most cost-effective marketing tool. However, because social media invites conversation, ensuring your business understands how to use these interactions to create loyal cus...

UK vs US social consumers, VH1 social strategist interview, niche social networks and more

Nick Johnson, (Nov 29, 2011)

Hi all, I hope you're all well! It's an exciting week for us - we've begun to scale up the amount of useful analysis and insight we put out, and our first story - an investigation into Google+ -...

Is Google+ a Facebook killer?

adaptive, (Nov 29, 2011)

As the new kid on the block, Google+ is gaining followers at a rapid pace. The question is should businesses be paying attention to it right now?  Launched at the end of June as an invitation-o...

7 key tweets from #csmeu

Nick Johnson, (Nov 29, 2011)

Hello all, I've just got back from the European Corporate Social Media Summit (a little early - lunch is still ongoing, but it's in Will's capable hands) and I thought I would pull together the ...

An infographic on social commerce, a look at the US’s most social companies, Volkswagen’s Fanwagen campaign and still the same old questions?

Nick Johnson, (Nov 15, 2011)

Infographic Timeline: A look at the history behind Social Commerce Social Commerce has been one of the hottest terms in social over the past year and it shows no sign of slowing. As corporations w...

What's the point of Google+ Pages?

Nick Johnson, (Nov 8, 2011)

So, Google+ have just launched their 'Pages' feature for businesses wanting to leverage the new social network. I've just set up the USM page, and once I'd clicked create I sat back and wond...

Tips on social media from US presidential hopefuls, how to improve on a great campaign, and best practice customer service

Nick Johnson, (Nov 1, 2011)

Hi everyone, Back to the regulation five pieces of best practice this week, covering customer service, using Twitter for marketing, and what you can learn about social media from the US presiden...

Two case studies from McDonald's and HP along with insights into Facebook's commerce strategy and more

Nick Johnson, (Oct 25, 2011)

Hi everyone, Hope you're all having a good week, and welcome to this edition of our Tuesday Update. On to business... How to react when your employees complain via Facebook It has alway...

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