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adaptive, (Feb 29, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media users rationalising their groups [P]romoting a corporation’s social media presence is now...
adaptive, (Feb 29, 2012)
[U]sing social media as promotional collateral is of course an excellent idea, but the sheer amount of blatant sales messages is starting to put a lot of people off. Nobody believes in free iPads a...
adaptive, (Feb 22, 2012)
Hi all, Hope everyone is well? Plenty of activity across the social web this week…
adaptive, (Feb 22, 2012)
Dan Zucker, Social Media Manager, Autodesk Dan leads a cross-functional effort to operationalize social media at Autodesk. His work involves guiding the corporate social media strategy, creating t...
adaptive, (Feb 16, 2012)
[L]aunched in November, Shopcade is the first-of-its-kind Facebook shopping application that has over 40 million products from over 20,000 brands within it. It has disrupted the f-commerce space as...
adaptive, (Feb 1, 2012)
Hi all, Hope everyone is well? Plenty of news across the social web this week… LinkedIn and Twitter ad revenue will slow [A]ccording to a new report from eMarketer, the ad revenues of two...
adaptive, (Jan 27, 2012)
A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data? [F]acebo...
adaptive, (Jan 18, 2012)
Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel It’s a cliché, of course, but the speed with w...
adaptive, (Jan 17, 2012)
Hi all, Hope everyone is well? Your news update across the social web this week… Social media proliferation out of control in corporations [A] report just out from Jeremiah Owyang of the ...
adaptive, (Jan 9, 2012)
Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business...
adaptive, (Dec 19, 2011)
ROI has been one of the major focus points when organisations attempt to measure the success of their social media activity, but can traditional ROI measures offer reliable metrics in the social sp...
adaptive, (Dec 13, 2011)
One of the fundamental components of an organisation’s presence on social media networks is to protect their reputations. Trust is emerging as a vital part of a business’ social media interacti...
adaptive, (Dec 13, 2011)
The semantic social web has the potential to change the way businesses market to individual customers. Will consumers – and networking sites - be willing to share enough information to make it a ...
adaptive, (Dec 6, 2011)
Social media can be your most cost-effective marketing tool. However, because social media invites conversation, ensuring your business understands how to use these interactions to create loyal cus...
Nick Johnson, (Nov 29, 2011)
Hi all, I hope you're all well! It's an exciting week for us - we've begun to scale up the amount of useful analysis and insight we put out, and our first story - an investigation into Google+ -...
adaptive, (Nov 29, 2011)
As the new kid on the block, Google+ is gaining followers at a rapid pace. The question is should businesses be paying attention to it right now? Launched at the end of June as an invitation-o...
Nick Johnson, (Nov 29, 2011)
Hello all, I've just got back from the European Corporate Social Media Summit (a little early - lunch is still ongoing, but it's in Will's capable hands) and I thought I would pull together the ...
Nick Johnson, (Nov 15, 2011)
Infographic Timeline: A look at the history behind Social Commerce Social Commerce has been one of the hottest terms in social over the past year and it shows no sign of slowing. As corporations w...
Nick Johnson, (Nov 8, 2011)
So, Google+ have just launched their 'Pages' feature for businesses wanting to leverage the new social network. I've just set up the USM page, and once I'd clicked create I sat back and wond...
Nick Johnson, (Nov 1, 2011)
Hi everyone, Back to the regulation five pieces of best practice this week, covering customer service, using Twitter for marketing, and what you can learn about social media from the US presiden...