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The #csmb2b wrap-up: best practice highlights

Nick Johnson, (Oct 11, 2012)

Our b2b social media summit took place on Tuesday and Wednesday. We thought it might be worth wrapping together the various commentary, news and opinion that came out of the show and putting it in ...

This week's news update including social contact centres, Google's Tag Manager and social Salesforce

adaptive, (Oct 10, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Campaign management in the cloud [I]n order to remain effective, marketing is a process that must be con...

How do you get engagement right when using social for customer service?

adaptive, (Sep 26, 2012)

Many companies are guilty of creating a robust and well-planned strategy for social customer service delivery, but fall at the final and most important hurdle: Getting customer engagement right is ...

USM 2013 Event Calendar Launched: All the best practice and strategies you need for a successful 2013!

Nick Johnson, (Sep 25, 2012)

We have just launched our event calendar for 2013. Check it out to find out about all the new conferences we're launching to help you do your job better next year! Hi all, Wanted to give you...

Some useful things we saw online: Key articles on corporate social media

Nick Johnson, (Sep 17, 2012)

Hi all, Quick roundup of some key articles on corporate social media from the last few days: Flipboard Looks To Elevate Tablet Ads [Through Work with Flipboard]: Interesting case study on ho...

The Power of Social Customer Service

adaptive, (Sep 12, 2012)

We all know that social media has become a game changer in how modern businesses operate. Research indicates that 80% of companies plan on using social media for customer service delivery by the en...

The USM Q&A: The Julian Krinsky Group

adaptive, (Aug 29, 2012)

The Julian Krinsky Group Caleb Mezzy, Social Media Co-Ordinator, The Julian Krinsky Group The Julian Krinsky Group, operated by Julian Krinsky and Adrian Castelli, comprises several tightly int...

This week's Wednesday update including Nike virtual shoe swap, Tesco share to earn, and digital marketing strategies

adaptive, (Jul 18, 2012)

This week, our news update covers social business models, measurement and metrics, and an innovative new campaign from Nike. read on!Hi all, Hope everyone is well? Plenty of activity across the ...

This week's Wednesday update including Facebook mums, user-generated content and Aston Martin success

adaptive, (Jul 4, 2012)

Hi all, Hope everyone is well? The news this week includes… What does a Facebook ‘like’ mean? [R]esearch from the CMO Council has revealed that the perception of a Facebook ‘like’...

The value of social media advertising

adaptive, (Jun 19, 2012)

[A]dvertisers need to understand social media advertising is not just about placing ads it’s about context and content. Twitter, passed 10 million active users in the UK this week, Facebook ha...

Social media: tool or opportunity?

adaptive, (Jun 18, 2012)

[S]ocial media has matured. It’s no longer a sexy new toy for a marketer. And now comes the debate. Now marketers are more familiar with social, they’re increasingly asking is a social media a ...

This week's Wednesday update includes mobile marketing, Volkswagen on Youtube and single customer view data

adaptive, (May 30, 2012)

Hi all, Hope everyone is well? The news across the social web this week… Mobile dominates social media access [A] new infographic from DMA adds more weight to the debated regarding which ...

Frank Eliason, SVP of Social Media at Citi - on how to use social media to deliver better customer service

Nick Johnson, (May 28, 2012)

Connect with Facebook to download an exclusive interview with Frank Eliason, Senior VP of Social Media at financial services giant, Citi. Frank made waves in the world of corporate social media ...

The relative value of social media advertising

adaptive, (May 25, 2012)

[W]ith ad spaces now available on all the major social media networks, do we know whether an ad on Facebook is more valuable than one on Google. Or even how do the social media ad spaces compare to...

Refining the new oil: Putting a value on social marketing

adaptive, (May 14, 2012)

[I]s it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is i...

Global Marketing and Communications Vice-Presidents gather in New York to discuss social media's impact on future strategy [PRESS RELEASE]

Anonymous, (May 11, 2012)

Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy. Social media has had an...

Nick Johnson Interviews: Linda Rutherford, VP of PR at Southwest Airlines

Nick Johnson, (May 2, 2012)

Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...

This week's Wednesday update including more on the Dove Facebook app, social media in China and understanding ROI

adaptive, (May 2, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Hasbro use social media to threaten blogger [C]orporate social media is supported to allow companies to ...

This week's Wednesday update includes social TV, Dove ad removal and digital personality insights

adaptive, (Apr 25, 2012)

Hi all, Hope everyone is well? Plenty of activity across the social web this week… Is social media for all corporations? [Y]ou would think that social media applies to any company, but a ...

How gamification can boost customer interactions, train staff and improve stakeholder engagement

Anonymous, (Apr 18, 2012)

[G]artner, predicts that by 2015, more than 50% of organizations that manage innovation processes will gamify those processes”; and foresee that by 2014, a gamified service for consumer goods mar...

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