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adaptive, (Jun 11, 2013)
Is content still king in a marketing environment that is dominated by social media?
adaptive, (Jun 5, 2013)
Social customer service teams need to be a part of the business whole and not isolated pockets without business-wide support.
adaptive, (Jun 5, 2013)
As one of the most active groups on social media, the teen market is increasingly becoming the focus of marketing activity.
Anonymous, (Jun 5, 2013)
Over 350 senior social media professionals will gather in New York next week, 12-13 June 2013 at upcoming Summit
Nick Johnson, (Jun 5, 2013)
Wednesday Update including: a social imperative for CEOs, the Pepsi Like machine, and what your business can learn from the top 100 social brands.
nickjohnson, (Jun 4, 2013)
Over the last month, we've invited executives to vote on the agenda for the forthcoming Incite:Marketing and Incite:Communications co-located...
adaptive, (May 29, 2013)
Brands need to step past the traditional when determining the metrics for their social customer service teams.
Nick Johnson, (May 28, 2013)
Wednesday Update including: how recommendation is driving video discovery, how much personal information teens now reveal and how brand loyalty has changed.
adaptive, (May 28, 2013)
The development of social media networks as places to shop continues apace, but are brands seeing these channels deliver real value to their bottom lines?
Nick Johnson, (May 22, 2013)
Wednesday Update including: automotive success on Twitter, how to stay legal with your social media, and a new analysis tool from Google.
adaptive, (May 21, 2013)
The link between social media and conversion has in the past been tentative to say the least. Recently however, evidence shows that social media now has a quantifiable impact on real-world conversions
nickjohnson, (May 21, 2013)
In this series, we'll summarise the key findings from notable industry white papers and reports - so you can scan the core insight and decide whether...
nickjohnson, (May 17, 2013)
A few days ago, I had the opportunity to talk with Jennifer Dominiquini, who is the Chief Marketing Officer of Sears/Kmart Fitness, Sporting Goods...
Nick Johnson, (May 14, 2013)
Wednesday Update including the latest trends in B2B social media marketing, how second screen activity drives TV engagement and the power of Facebook login integration.
adaptive, (May 14, 2013)
Social media has transformed retailing. The question that corporations are now asking is how will this channel evolve in the future?
nickjohnson, (May 8, 2013)
Have a look at www.incitemc.com/marketing to see what I mean. Reassuring…
Nick Johnson, (May 7, 2013)
n this week's review of the week's big corporate social media stories, we look at Selling, Facebook, Social Listening and much more!
nickjohnson, (May 6, 2013)
Here are three white papers I’ve just written for our new business, Incite Marketing and Communications. The 4 Key Issues of 2013: Predictions for...
adaptive, (May 2, 2013)
Businesses that can place social media effectively within their sales funnels will reap the rewards of customer loyalty
adaptive, (May 1, 2013)
Post IPO Facebook now has to confront the cold light of commerce as it tries to moneties its vast user base