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adaptive, (Oct 22, 2013)
The rise of mobile video, social media as focus group and how to choose the right social media tools
adaptive, (Oct 22, 2013)
Organisations need to adapt their social media strategies to reach the mobile market or they can lose out on a huge opportunity
nickjohnson, (Oct 18, 2013)
Figures show that marketers recognise 2014 will be a turbulent year, expecting a push towards a more multi-channel approach, and the increasing...
nickjohnson, (Oct 16, 2013)
At least, that’s the promise from Turn, in their ‘2013 Digital Audience Report’. As Nielsen found, ‘incremental reach’ for TV ads is...
nickjohnson, (Oct 16, 2013)
Mr Ewanick was let go from the automaker in July 2012, after “failing to meet the expectations the company has of an employee”. Some have linked...
nickjohnson, (Oct 16, 2013)
According to a somewhat disconcerting report from TATA, only 38% of companies are finding that social drives positive ROI. And yet, according to...
nickjohnson, (Oct 16, 2013)
Social CRM is dead. Long live CRM. An interesting piece on how CRM systems and focuses will change over 2014. Best quote: "What we now know as CRM,...
Anonymous, (Oct 16, 2013)
What big beer can learn from craft beer
adaptive, (Oct 15, 2013)
Clorox is a global company with leading household including: Green Works cleaning products, K C Masterpiece dressings and sauces; and Brita water filtration products.
Nick Johnson, (Oct 15, 2013)
Youth and video, the commercial opportunities with Twitter and Pinterest widget for Android
adaptive, (Oct 10, 2013)
Over 200 senior social media professionals will gather in San Francisco on November 13-14 at upcoming Summit
nickjohnson, (Oct 9, 2013)
Your need to know news this week: Marketers, PR, Corporate Comms. Who runs social? According to this study, it's the PR team. We have a different...
Nick Johnson, (Oct 8, 2013)
Combating social spam, the geography of social media and ads sweep across the social space
Nick Johnson, (Oct 1, 2013)
Snail mail as the ‘new’ communications channel, the ROI of social media, and the social media habits of Gen Y.
adaptive, (Oct 1, 2013)
As Director of Marketing and Social Media for Qualcomm, Jessica brings 15 years of experience driving business growth through integrated marketing campaigns across CPG, Sport, and Tech industries.
adaptive, (Oct 1, 2013)
Fighting for loyalty within a diverse demographic asks for attention to detail and listening to data
Nick Johnson, (Sep 24, 2013)
Gearing up for the holiday season, the gender of Pinterest, and how Facebook ad sales are evolving
Conference Recording, (Sep 18, 2013)
Conference Recording, (Sep 18, 2013)
Nick Johnson, (Sep 18, 2013)
The current state of Twitter, the rise and rise of Google+ and which brand is leading the pack on Facebook.