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B2B Content Maturity

adaptive, (Jul 23, 2014)

Content is still king across social media. New research however, suggests that B2B marketers are still struggling to convert the content they produce into tangible revenue

The Wednesday Update including LinkedIn consumers, what to track across social media, Twitter updates and why millennial think channels are irrelevant.

Liam Dowd, (Jul 23, 2014)

LinkedIn consumers, what to track across social media, Twitter updates and why millennial think channels are irrelevant.

What channels make marketers most uncomfortable?

Mark Kersteen, (Jul 21, 2014)

Last week, we asked over 170 marketers which channels they were confident in, which they weren’t, and which they were able to deliver consistent...

Management Spotlight: Carla Saavedra Kochalski, Manager of Social Media Listening and Care, Capital One

Liam Dowd, (Jul 21, 2014)

Below is a brief Q&A with Carla on Capital One's integrated social customer service approach

How Mobile Will Shake Up the Marketer's Role

Mark Kersteen, (Jul 17, 2014)

Recently, I was interviewed by our friends at MobileTechCreate. If you’re interested in mobile (and how could you not be?), we highly suggest you...

The Wednesday Update including consumer frustration, social sharing, which words count, and happy birthday Amazon

Liam Dowd, (Jul 16, 2014)

Consumer frustration, social sharing, which words count, and happy birthday Amazon.

Corporate Social Media 2014: A Stage of Maturity?’

Liam Dowd, (Jul 15, 2014)

This year's briefing clearly shows that social is now an integral part of business strategy

Corporate Social Media 2014: Steady Stagnation?

Liam Dowd, (Jul 15, 2014)

With the year-on-year growth and buzz around social media, there is a case that we've taken our eye off the prize

Management Spotlight: Toni Jones, Social Media Director, U-Haul International

Liam Dowd, (Jul 14, 2014)

We recently sat down with Toni to get insight on the key drivers behind U-Haul's social customer service strategy

Have We Reached 'Peak Social?'

Nick Johnson, (Jul 14, 2014)

The latest dataset from USM’s ‘State of Corporate Social Media’ survey shows that progress is slowing

Management Spotlight: Nikki Newman, Social Media Community Moderator, Whole Foods Market

Liam Dowd, (Jul 10, 2014)

We recently sat down with Nikki to get her views on how Whole Foods Market strategise social customer service

Who's Speaking at the Incite Summit: East?

Mark Kersteen, (Jul 9, 2014)

We’ve just released the speaker list for 2014’s Incite Summit: East in New York. The event will be taking place at the historic New Yorker Hotel...

The Wednesday Update including how to target Facebook customers, social TV, Twitter query response and mobile social behaviour

Liam Dowd, (Jul 9, 2014)

How to target Facebook customers, social TV, Twitter query response and mobile social behaviour

3 Content Findings That Will Make You Rethink Your Strategy

Mark Kersteen, (Jul 7, 2014)

Last week, we surveyed over 300 marketers about the state of their content. We were surprised, and troubled, by some of our findings. The results...

The Wednesday Update including a YouTube minute, Facebook Page Apps, user profiling and good content marketing

Liam Dowd, (Jul 2, 2014)

YouTube minute, Facebook Page Apps, user profiling and good content marketing

Subway stats to #CSMNY

Liam Dowd, (Jun 30, 2014)

An infograhphic highlighting the reach, top tweets and key influencers from #CSMNY

Happy Birthday Google+

Liam Dowd, (Jun 27, 2014)

As Google+ just celebrated it's 3rd birthday we take a look at how the platform's grown

Top 5 Takeaways from #CSMNY

Liam Dowd, (Jun 27, 2014)

Some of key ideas and insights shared over two info-packed days

The Wednesday Update including user generated sales, the power of social humour and the battle of the mobile sexes

Liam Dowd, (Jun 25, 2014)

User generated sales, the power of social humour and the battle of the mobile sexes

The Dawn of Multi Touch Connections

adaptive, (Jun 25, 2014)

Traditional last-click attribution is fast being replaced with multi-touch attribution, as social media changes the sales relationship

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