By adaptive - June 30th, 2016

Rob Sorensen, Chief Marketing Officer at LensCrafters, shares insight on how the company has reinvigorated the in-store experience, tying it closer to the digital version via new software and services, to understand the customer better and drive higher co

●        Driving business transformation: Learn how Rob and his team at LensCrafters are building personalization into each step of the customer journey.

●        The best use of personalization: Make the customer journey more individualized and responsive to specific needs.

●        Digital, personalized: Leverage new digital technologies for a better brand experience.

LensCrafters, Rob Sorensen, Senior Vice-President, Marketing and Omni

For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!


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