Prudential Retirement, Chobani and Vimeo panelists set out their strategies for creating clear messages for each of their brands that will work across channels.
Stay On-Message, Regardless of Medium: Set out clear messages for your brand that will work on video, display, and social.
Learn Where Your Audience Is: Put the initiatives in place to track where customers are spending time, and how that's changing
Define Best-Practice for Each Channel: Test different types of marketing, content, and calls to action to find what’s most effective.
Prudential Retirement, Bluford Birdsong, Vice-President, Participant Engagement - Marketing
Chobani, Matthew Sherman, Senior Director, Marketing
Vimeo, Richard Bloom, Vice-President, Global Business Development and Brand Partnerships
Moderator: Tobi Elkin, Journalist and Digital Content Creator