By adaptive - June 30th, 2016

A fascinating panel - with LinkedIn, HP and Facebook - on how to leverage customer data to drive exceptional customer experiences.

●        Segment effectively to build awareness: Find and engage new audiences with more targeted marketing

●        A unique experience from start to finish: Use new tools at your disposal to deliver unique messages at every touch along the customer journey, not just the first.

●        Take it offline: Connect your digital marketing with your customer experience in-person for a truly immersive campaign.

-          LinkedIn, Alison Engel, Vice-President of Global Marketing

-          HP, Rob Wait, Vice-President of Marketing

-          Facebook, Jessica Jensen, Head of Global Marketing Communications

         -          Braintree, Kasia Leyden, Marketing Director

For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!

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