A fascinating panel - with LinkedIn, HP and Facebook - on how to leverage customer data to drive exceptional customer experiences.
● Segment effectively to build awareness: Find and engage new audiences with more targeted marketing
● A unique experience from start to finish: Use new tools at your disposal to deliver unique messages at every touch along the customer journey, not just the first.
● Take it offline: Connect your digital marketing with your customer experience in-person for a truly immersive campaign.
- LinkedIn, Alison Engel, Vice-President of Global Marketing
- HP, Rob Wait, Vice-President of Marketing
- Facebook, Jessica Jensen, Head of Global Marketing Communications
- Braintree, Kasia Leyden, Marketing Director
For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!