By adaptive - June 30th, 2016

Jennifer Corbett, VP of Audience Development and Marketing at Discovery Communications, shares how the broadcaster customizes their content for consumption via social channels.

●        Content Customization: Learn how Discovery Digital garners 300M video views per month across social media platforms - including Facebook, Instagram, Snapchat and YouTube – with a customized strategy.

●        Audience Behavior: Viewers may demonstrate different behaviors and preferences by platform, but your social/mobile/video audience is one in the same.

●        Holistic Strategy: Better understand content consumption to achieve your goals, using the strengths of each social platform to deliver a comprehensive strategy.

Discovery Communications, Jennifer Corbett, Vice-President, Audience Development and Marketing

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