This Chief Marketing Officer panel - featuring NVidia, LensCrafters and Athleta - is a fascinating discussion of how three very different brands have leveraged the data they collect on their customers to drive more successful marketing campaigns.
● Grow your understanding:Take advantage of new channels while diving deeper into old ones to learn what customers expect from your brand. Then exceed those expectations.
● Set your brand apart: Let your customers guide you towards the unique elements your brand has - and use that as the starting point for a connection.
● Quality, heritage, and story:Learn how to identify and use each to build individual relationships with stakeholders.
- Athleta, Elisabeth Charles, Chief Marketing Officer
- LensCrafters, Rob Sorensen, Senior Vice-President, Marketing and Omni
- Nvidia, Maria Surricchio,Chief Marketing Officer
For more insight on the future of marketing - from 60 major brands, and covering personalization, content, storytelling and marketing attribution, check out the Incite Marketing Summit East 2016!