By adaptive - April 11th, 2012
[U]seful Social Media asked 650+ social media practitioners about how they manage social in their company and their plans for the future. ...
This is a summary of our preliminary findings:
- 93% of companies say social media is becoming a more important part of their marketing strategy.
- 70% of B2C companies will see a budget increase for social media in 2012.
- 57% of social media teams are part of the marketing department.
- 76% of companies plan on using social for reputation monitoring in 2012.
- 56% of companies will use social media to deliver customer services this year.
- 68% of companies say that they’re not confident in measuring the impact of their social media activity.
- 79% of businesses feel that current social media metrics are insufficient.
- 41% of European companies say that they can link revenue to social media activity. However, only 35% of Americans say they can.
- 1/3 of B2C companies still use external agencies to run their social media activity.
These are just our initial finding. The final briefing will have:
- 39-pages worth of analysis, charts, statistics and trends: Giving you insight into corporate social media - direct from your corporate peers.
- Clear benchmarks and best practice: Compare your company to the 650+ businesses who responded to our survey.
- A look into the future: Detailed insight into the future social media plans of worldwide businesses.
- Insight into the differences between B2B and B2C social media adoption and opportunity.
- A global outlook: An investigation into how corporate social media approaches differ in Europe and the USA.
And of course, the briefing is entirely free - so while the ROI of social is still up for debate, the ROI on this report certainly isn't!
You can also read a series of blog post that will explain in more detail some of the key finding of our report. Read about which are the most useful social media metrics for your company now.
Any questions just get in touch with us. And don’t forget to sign up for our regular email briefing to stay bang up-to-date with all the news that matters in the world of corporate social media.