By Nick Johnson - July 19th, 2011
Google+ for Chief Marketing Officers (and anyone who works in marketing for big corporates) One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten poi...
One of our favourite bloggers on social media practice - Chris Brogan - has written up a list of ten points for marketing practitioners in big business to consider when they look at Google+. Whilst he concedes that the last thing you'll want is to learn about a whole new network, he is rather persuasive that you're going to need to do it anyway. Sorry...
Harry's take on social media for customer service. Clue: If you're not doing it now, you should be...
Harry - who you'll have met if you joined us in San Fran last month - has been researching how big brands are using social media for customer service (in part to prepare for this). He has come up with a series of stats, facts and advice for companies planning on extending their social media activity beyond simply marketing. It turns out that a massive 75% of companies are expecting to use social for customer service by the end of the year. Whether you're one of the 75%, or the 25%, it would be worth checking out what Harry has to say. Do so here.
If you're still looking to justify your social media activity to the board, perhaps the following stat will help: 97% of people say that social media has influenced their decision to make a purchase of a brand or product.
Pretty emphatic. And one of several very interesting findings from the team at get satisfaction. They've recently released a new infographic on why people follow brands. If part of your role is encouraging people to follow your brand, then it's worth having a look.
Universal music's social media timeline - what is it and why are they using it?
New Media Age published a story on Universal Music's plan for launching Rufus Wainwright's 'complete works' yesterday.
According to the piece, marketers have put together an interesting 'social media timeline' to promote the (expensive and exclusive) product. Featuring a feed from a variety of social sources highlighting Wainwright's movements, performances and free bits of media, the campaign is reminiscent of Skittles' homepage makeover from 2009.
In an in-depth look at how Seat are approaching social, Nick comes to the conclusion that they're doing it wrong. With no sense of community-building attempts, and a campaign unrelated to their core market, Seat appear to be making some obvious mistakes - and paying the price for doing so.
Check out our earlier blog post for more.
That's all this week folks!