By Conference Recording - June 16th, 2014

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Social media has overturned the traditional business-customer relationship

As customers gain more power, their expectations keep rising and their tolerance keeps decreasing. Traditional customer engagement doesn’t work any more. So it’s unsurprising that 64% of CMO’s are striving to get rid of broad ‘target audiences’ and deal with customers as individuals. In this session, C-suite executives show you how making your customer the focal point of your social - and business strategy – is essential:

  • The future of the social business is co-created: Ensure your customers help guide your business - use social to plug into customer behaviors to listen, analyze, innovate and respond

  • Heighten customer intimacy to build long-term customer loyalty: Enhance your company’s value and meaning through creating individualized and seamless customer experiences

  • Foster a customer-centric culture: Tactics to ensure your company understands individuals not just markets, and focuses on relationships as well as transactions

Speakers include:

  • Amir Weiss, Head of Global eBusiness, MetLife

  • Christopher Krohn, Chief Marketing Officer and President,

  • Dave Evans, VP Social Strategy, Lithium

Session Moderator: Rohit Bhargava

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