By Nick Johnson - August 30th, 2011
Hi all, This week's Tuesday Update features an in-depth look at recent forays into social from IKEA and The VMAs, 15 other recommended social media case studies; info on Klout's most recent additi...
This week's Tuesday Update features an in-depth look at recent forays into social from IKEA and The VMAs, 15 other recommended social media case studies; info on Klout's most recent addition and detail on Brian Solis' view on how corporate social media should evolve.
Social TV by the numbers - The VMAs Case Study
Well, it turns out that MTV’s decision to push The VMAs as a ‘two-screen’ event paid off handsomely. The use of hashtags (in this case #VMA) has evidently reached maturity as an engagement tool - and as an indicator of extra online discussion and content.
For those of you still considering the scale of social TV’s reach - perhaps in advance of a marketing campaign - Mashable’s new infographic on the topic is worth a look. Couple of interesting stats
- 5,567,954 engaged with the VMAs online on the 28th August
- Twitter accounted for a massive 98.5% of that discussion, followed by Facebook and then GetGlue
15 case studies to get your client on board with social media (or some great case studies of social media working for business)
You can probably afford to ignore the introduction to this article (it is very much focused on defining what ‘social media’ means - something I’d hope you know by now). But a little down the page is a great list of 15 case studies from successful corporates on social media - like Comcast, Skittles, Netflix, Allstate Insurance and Zappos. Take a look.
Corporate social media needs to evolve - and Brian Solis knows why and how
In this piece, he backs up Foremski’s argument that “social media is not corporate media” and highlights what a company has to lose by focusing on social media marketing campaigns at the expense of authentic conversations (and insight into consumer behaviour). More here.
New social media push from the innovators at IKEA - it’s good, but doesn’t go far enough
We’ve just released our second (short) case study on current social media campaigns, and this week focus on IKEA’s new “Go Happy To Bed”. It’s a gimmicky campaign, with some cool video and nice YouTube/Facebook integration - but more could be done.
Read Nick’s views on the campaign here.
Klout has been a good tool for assessing your social media reach and impact for a while now. It’s relatively simplistic - and the jury is out on the metrics it uses - but it’s often the first port of call for the social media manager.
Over the last couple of days, Klout has got considerably more useul - by adding insight on Facebook Fan Pages (a frankly bizarre absence until now). ReadWriteWeb has more here.