By adaptive - November 5th, 2014
With increased instances of consumer sharing using social media channels, what does this mean for corporations?
For corporations that need to protect and develop their brands, an appreciation of how collaboration is changing the business landscape is vital. Marketers then need to move past the traditional sales funnel and their place within it to deliver the brand values and mechanics that consumers now demand.
Crowd companies are in their infancy at the moment, and corporations are in the early days of understanding the rules of engagement across this new landscape. What is certain however is that the crowd as a force within the social businesses can’t be ignored.
November 2014, London
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